Planning and Public Health: An Inflection Point for Integrated Practice - Place-Making for the Production of Wellness
Recorded on April 29, 2011 (75 minutes)

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Planning and Public Health:  An Inflection Point for Integrated Practice  - Place-Making for the Production of Wellness
2:15 - 3:30 PM ET
April 29, 2011

Planning and Public health:  An Inflection Point for Integrated Practice will briefly review the 2011 County Health Rankings, address the multiple factors that affect public health and outline how participants can begin to take action to improve health within local communities.  This free webinar is intended for a variety of public health professionals, health care practitioners including physicians and nurses, and community planners and local leaders involved in health, social and economic decision making. 

PRESENTED BY:  This program is a collaborative effort of the Virginia Public Health Association, the Maryland Association of County Health Officers, The Maryland Department of Health & Mental Hygiene, the University of Virginia Master of Public Health Program, the Institute for Public Health Innovation, the Virginia Department of Health and the Virginia Commonwealth Public Health Training Center.

At completion of the webinar, participants should be able to:
1. Provide a brief overview of County Health Rankings.
2.  Explore opportunities for integrated public health and planning practice in creating healthier neighborhoods and communities.
3. Explore the convergence of values, design, and management aspects of practice.
4.  Share strategies, promising practices, and policies to promote cross-pollination among planners, public health practitioners and other disciplines that impact health and quality of life.
5. Strengthen regional connectivity and networking.

Sara Barra, M.S.
Senior Epidemiologist
Maryland Department of Health and Mental Hygiene
Family Health Administration

Ed Schneider, OD
National Association of Local Boards of Health

Susan Polan, PhD
Associate Executive Director for Public Affairs and Advocacy
American Public Health Association

Paul Alsenas, BE
Director, Cuyahoga County Planning Commission
Cleveland, Ohio

REVIEWED AND CME CREDITS DESIGNATED BY:  University of Virginia Office of Continuing Medical Education

ESTIMATED TIME TO COMPLETE THIS ACTIVITY:  75 Minutes plus completion of a post activity evaluation

RELEASE DATE:  April 29, 2011

EXPIRATION DATE:  April 28, 2012

Sara Barra
, M.S.
Senior Epidemiologist
Maryland Department of Health and Mental Hygiene
Family Health Administration

Sara Barra, M.S., is a Senior Epidemiologist with the Maryland Department of Health and Mental Hygiene, Family Health Administration, where she oversees the analyses of public health data for program planning and evaluation.  Ms. Barra works with the Behavioral Risk Factor Surveillance System, the Maryland Assessment Tool for Community Health, and other databases/data sources to examine health status, disease burden, and disease/risk factor prevalence in Maryland.  She is currently exploring new methodologies concerning public health assessment and examining the intersection between public health data and public health policy, especially as it pertains to access to and quality of care.

Paul Alsenas
Director, Cuyahoga County Planning Commission

Mr. Alsenas is responsible to the Planning Commission's eleven member governing body, comprised of the Board of County Commissioners and Mayors who represent the City of Cleveland and its fifty-eight suburban municipalities.  The Planning Commission has been a leading facilitator of initiatives to redirect traditional public policies which foster sprawling regional patterns of land use, and to redevelop the region's central county.  These initiatives include brownfields re-use; community strategic and land use planning; participation in the metropolitan transportation planning organization and other entities which are responsible for infrastructure management, environmental quality, and economic development; recycling and solid waste management planning; and utilization of GIS and other information technology.  The Commission has also emphasized the building of local government capacity for strategic management, based on sustainable development principles.

Prior to serving as Director, Mr. Alsenas was a project manager for the Board of County Commissioners and was responsible for improving internal management systems and reorganizing county-wide service delivery functions, such as major emergency incident management, hazmat response and regional planning; expanding county capital facilities; administration of infrastructure funding programs; and representing the Board at regional decision-making bodies.  His education background includes an undergraduate degree in civil engineering, and graduate studies in city and regional planning, law and public management. 

Ed Schneider, OD
President, National Association of Local Boards of Health

Dr. Schneider, a retired optometrist, became involved in public health when appointed to the Lincoln-Lancaster County Board of Health in April 2000.  During his four years as president of that body he led the Board in addressing a number of public health issues, including updating food regulations, addressing environmental issues, implementing tighter animal control ordinances, creating the Departmentís strategic plan, implementing a new body-art ordinance, and passage of a 100% smoke-free workplace ordinance. He is a ex-officio member of the Lancaster County Metropolitan Medical Response System Steering Committee. He is past co-chair of a Board of Health and Lincoln Planning Commission joint-committee on land use planning for Lincoln-Lancaster County.

In 2004 he began assisting the Public Health Association of Nebraska (PHAN) in the training of new board of health members throughout the state, speaking at various public health meetings and in videoconferences. He was elected to the PHANís Board of Directors in 2007, and currently serves on the PHAN executive committee. He is also on the advisory board of Nebraskaís State Association of Local Boards of Health.

He received the National Association of Local Boards of Health (NALBOH) Regional Directorís Award in 2002. He has twice made educational presentations at the NALBOH Annual Conference, once regarding smoke-free workplace environments, once on land-use planning. He was elected to the NALBOH Board of Directors in 2006, and was elected to assume the office of President of NALBOH in January of 2011.

He was selected a member of the advisory committee revising the Community Health Standards Indicators in Washington DC in January of 2008. In April of 2008 Dr. Schneider received the Lincoln-Lancaster County Department of Health Pubic Health Leadership Award. He was invited to attend to Food and Drug Administrationís consortium on food safety in August of 2008. In September of 2008 he received the Public Health Leadership Award from the Public Health Association of Nebraska. In 2009 he represented PHAN at the American Public Health Associationís symposium on sustainability.

Susan Polan, PhD,
Associate Executive Director for Public Affairs and Advocacy
American Public Health Association

Susan Polan, PhD, is associate executive director for public affairs and advocacy with the American Public Health Association. She oversees the Association's departments of government relations and affiliate affairs, communications and membership. She is responsible for planning and directing APHA's legislative, regulatory and legal activities, communicating those initiatives and Association news to members and the public, and overseeing membership recruitment and retention and Affiliate, Caucus and Section relations.

Prior to joining APHA, Polan worked as the director of government relations at the Trust for America's Health, a public health advocacy organization There, she served as lead staff lobbyist to Congress, federal agencies and the administration on priority issues, including public health infrastructure development, chronic disease prevention and where she advocated for new funding for a nationwide health tracking network.

Polan has more than a decade of experience in public health, government relations and associations. She has drafted legislation for Senate consideration on tobacco control and Safe and Drug Free Schools as an American Association for Advancement of Science Congressional science and technology fellow for the Senate Labor and Human Resources Committee. She served as director of federal government relations at the American Cancer Society and as president and senior advisor of Partnership for Prevention, where she represented the nonprofit to government officials, congressional offices, the Congressional Prevention Coalition and other partners. She has also worked as a health policy consultant whose projects included encouraging an increase in funding for environmental health concerns and grant writing for several health clients.

Polan earned her Bachelor of Science degree in psychology from the University of Illinois, Urbana-Champaign. She later earned a Master's of Science degree in health psychology from San Diego State University and a doctorate in social ecology from the University of California, Irvine.

This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME).  The University of Virginia Office of Continuing Medical Education is accredited by the ACCME to provide continuing medical education to physicians. 

The University of Virginia Office of Continuing Medical Education designates this continuing medical education activity for a maximum of 1.25 AMA PRA Category 1 Credit TM.  Physicians should only claim credit commensurate with the extent of their participation in the activity.

The University of Virginia School of Medicine awards 0.125 CEU per contact hour to each non-physician who successfully completes this educational activity.  The CEU (Continuing Education Unit) is a nationally recognized unit of measure for continuing education and training activities that meet specific educational planning requirements.  The University of Virginia School of Medicine maintains a permanent record of participants who have been awarded CEUs.

Learners will participate in this educational activity via webinar presentation followed by completion of a post activity evaluation.   This activity should take 60 minutes to complete. 

As a provider dedicated to independent education and accredited by the ACCME, the University of Virginia Office of Continuing Medical Education must ensure balance, independence, objectivity, and scientific accuracy in all its educational activities.  It is the policy of the University of Virginia Office of Continuing Medical Education to require the disclosure of the existence of any financial interest or any other related relationship of a faculty member, planner, or sponsor has with either the commercial supporter of this activity or the manufacturers of any commercial products discussed in an educational presentation. 

No faculty, planners or staff in a position to influence the content of this activity has any relationships with relevant commercial interests to disclose.

The University of Virginia School of Medicine, as an ACCME provider, requires that all faculty presenters identify and disclose any off-label uses for pharmaceutical and medical device products.  The University of Virginia School of Medicine recommends that each physician fully review all the available data on new products or procedures prior to clinical use.

The views expressed in this activity are those of the faculty.  It should not be inferred or assumed that the faculty member is expressing the view of the University of Virginia Office of Continuing Medical Education.

University of Virginia Office of Continuing Medical Education
Tamara Eberly
PO Box 800711
Charlottesville, VA 22908
Phone:  434.924-1657
Fax: 434.982.1415