|Developing a Differentiation Strategy: Marketing Your Innovative Practices|
July 24, 2012 at 2:00 PM EDT, 1:00 PM CDT, 12:00 PM MDT, 11:00 AM PDT
We all hear that we must differentiate. In this age of the 30-firm short list, we must make our firms stand out from the competition to win the project. We know the key is more than the old and tired "on time, on budget." What are our innovative differences? Which differentiators work with clientsand which don't? Once we pinpoint our differentiators, how do we sell them? We know if a client doesn't "see it" or "get it," the differentiator doesn't exist. How do we educate our target clients? Join us on this SMPS webinar to explore those key differentiators and how they impact our ability to win profitable work.
During this Webinar, you will learn:
About the Presenter
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $179
*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
Recordings of SMPS Webinars are available for purchase and training at http://eo2.commpartners.com/users/smps/archived.php.
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