|Crisis Communication: The Elephant in the Room|
February 21, 2012 at 2:00 PM EST, 1:00 PM CST, 12:00 PM MST, 11:00 AM PST
In the event of a workplace or job site accident, who in your firm is responsible for contacting family members? Who is authorized to speak to the media? If a fire or flood damaged your offices, what steps would you need to take to get your business up and run again? How does your firm safeguard its intellectual property and data, and what would you do if there were a breach in that security? In a crisis, how would your firm communicate with its stakeholdersemployees, clients, shareholders, vendors, and even the media?
If your firm doesn't have crisis communication plan, how do you start the conversation internally about the need for preparedness? How do you begin to organize the effort? This session will equip you with some answers. The presenters will provide you with a basic understanding of what crisis communication is, some common do's and don'ts, and insight into how to begin drafting a plan for your firm. This session isn't about how to handle a specific crisis but rather focuses on how to get your firm thinking about a plan and aligning that plan with the internal and external resources appropriate to your organization's needs.
During this Webinar, you will learn:
About the Speakers
SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.
Per-Site Registration Fee*
SMPS Member Site Registration: $179
*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!
Recordings of SMPS Webinars are available for purchase and training at http://eo2.commpartners.com/users/smps/archived.php.
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