Crisis Communication: The Elephant in the Room
February 21, 2012 at 2:00 PM EST, 1:00 PM CST, 12:00 PM MST, 11:00 AM PST

In the event of a workplace or job site accident, who in your firm is responsible for contacting family members? Who is authorized to speak to the media? If a fire or flood damaged your offices, what steps would you need to take to get your business up and run again? How does your firm safeguard its intellectual property and data, and what would you do if there were a breach in that security? In a crisis, how would your firm communicate with its stakeholders—employees, clients, shareholders, vendors, and even the media?

If your firm doesn't have crisis communication plan, how do you start the conversation internally about the need for preparedness? How do you begin to organize the effort? This session will equip you with some answers. The presenters will provide you with a basic understanding of what crisis communication is, some common do's and don'ts, and insight into how to begin drafting a plan for your firm. This session isn't about how to handle a specific crisis but rather focuses on how to get your firm thinking about a plan and aligning that plan with the internal and external resources appropriate to your organization's needs.

Learning Objectives

During this Webinar, you will learn:

  1. How to define crisis communication for your firm
  2. An approach for evaluating your firm's need for a plan and how to begin its creation
  3. How to determine what internal/external resources a company needs to have available for crisis communication planning
  4. Common do's and don'ts associated with crisis communication

 About the Speakers


Jennifer C. Van Vleet, CPSM, Vice President of Corporate Marketing, Coffman Engineers, Inc.

Jennifer has worked for Coffman since early 1999 and spearheaded the effort to raise awareness for crisis communication planning at her company.. She helps all staff in efforts to manage client relationships and cultivate new business. She oversees the coordination between offices, corporate planning and communication, market research and analysis, public relations, proposal preparation, technical writing, and graphics preparation. She is active on a number of boards and a past board member of PRSA Spokane. Jennifer holds a bachelor's degree in public relations and a master's in international management.


Leslie White-Hebert, Marketing Manager, Coffman Engineers, Inc.

Leslie has been with Coffman Engineers for six and a half years and handles public relations, advertising, community outreach, and brand integrity for Coffman Spokane. She also directs the proposal efforts when chasing new projects. She is a board member for Marketing Associates of Spokane, serving as its Social Media Chair, and a past board member of the Spokane Regional MarCom Association. She holds a bachelor's degree in journalism and public relations from Western Washington University and a master's of communication and leadership from Gonzaga University.

CEU Credits

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects. Recordings of SMPS webinars are approved for 1.5 CPSM CEUs.

Per-Site Registration Fee*

SMPS Member Site Registration: $179
Nonmember Site Registration: $239

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS Webinars are available for purchase and training at

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Select a Session Format:
 Online Archive Webinar Recording ($179.00 for SMPS Members, FREE for CPSM Certified Members, $239.00 for Non-Members)
 CD-ROM Webinar Recording ($179.00 for SMPS Members, $179.00 for CPSM Certified Members, $239.00 for Non-Members)



For Registration Questions, Call (800) 274-9390.