Enhance Your Client Relations: Six A/E/C Myths That Disrupt Marketing and Business Development
December 13, 2011 at 2:00 PM EST, 1:00 PM CST, 12:00 PM MST, 11:00 AM PST

In these challenging times, firms that take excellent care of clients retain their loyalty and business. So how can your firm improve client care in the ways that mean the most to your clients? This session will examine the most effective methods for collecting and incorporating client feedback into a professional services firm's strategic decisions. The presenter will debunk six myths that hamper a firm's ability to market its services to its clients:

  1. Clients think we overcharge for our work
  2. Clients will tell us if they think something is wrong
  3. Clients don't talk to other clients about our firm
  4. Firm leaders have all the data they need to make decisions
  5. Motivating a team is best done with either a carrot or a stick
  6. Good employees leave firms because of money

Case studies and examples will demonstrate how to use client feedback to build value with current clients, improve client referrals, increase hit rate on marketing proposals, win new projects, and reduce the problems in your relationships with clients.

Learning Objectives

During this Webinar, you will learn how to:

  1. Collect constructive feedback from clients
  2. Utilize feedback to improve marketing success with new and existing clients
  3. Identify optimal client references, enhance customer loyalty, and encourage clients to refer your firm to others
  4. Spot issues early to reduce problems in your relationships with clients


About the Speaker


Mike Phillips AIA, President and Founder, Phillips Architecture PA

A registered architect, Phillips has incorporated his more than 30 years of commercial interiors and architectural experience into the development of a customized method of collecting and incorporating feedback to benefit architectural and engineering firms and their clients. 

A 23-year-old multidisciplinary design firm in Raleigh, NC, Phillips Architecture has been awarded the "Leading by Example" Premier Award for Client Satisfaction and ZweigWhite's Best Architectural Workplace and Best Collaborative Firm awards and was named to the PSMJ Circle of Excellence.

CEU Credits

SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.

Per-Site Registration Fee*

SMPS Member Site Registration: $179
Nonmember Site Registration: $239

*Remember: Webinars are open to your whole staff. Your team can participate from one location in your office for one fee. Register today and benefit from affordable, convenient, actionable learning and earn valuable CPSM CEUs and AIA LUs!

Recordings of SMPS Webinars are available for purchase and training at http://eo2.commpartners.com/users/smps/archived.php.

Add To Cart
Select a Session Format:
 CD-ROM Webinar Recording ($179.00 for SMPS Members, $179.00 for CPSM Certified Members, $239.00 for Non-Members)
 Online Archive Webinar Recording ($179.00 for SMPS Members, FREE for CPSM Certified Members, $239.00 for Non-Members)



For Registration Questions, Call (800) 274-9390.