SMPS

What is the Webinar Series?
An interactive, 90-minute seminar series conducted via the Internet and hosted by industry experts covering industry hot topics, best practices, and special interests.

The SMPS Webinar Series provides convenient, affordable continuing education for busy professionals. Sitting in your own office, gain access to valuable professional development and networking without taking time off from work or paying travel expenses!

How do I attend a Live Webinar?
On the scheduled date and time, log onto the web site to view the presentation online. The audio portion of the program is available through either the phone or streaming audio.

Registering for a Webinar entitles the registrant to one connection to the program. Each member is limited to one connection at the member rate per Webinar. Instructions for accessing Webinars will be sent via email prior to the event.

How much is the site registration fee?
$179 for SMPS members and $239 for nonmembers. The fee is per site, not per person, so you can invite an unlimited number coworkers or members of your chapter to join you and split the registration cost! Registration closes at 12:00 pm (noon) ET on the day of the Webinar.

What if I can’t attend a Live Webinar?
SMPS offers two great options to access Webinars after the live event. Webinar archives are available on CD-ROM and streaming online. CD-ROM recordings include four CDs with audio-only and synced PowerPoint/audio versions that you can share among offices or use to build a Webinar library. Online streaming archives provide access to recorded presentations anywhere you have an Internet connection. (Online archives are available beginning with the September 2010 Webinar and will be available for one year from live event.)

For more information contact us by e-mail at education@smps.org.

Crisis Communication: The Elephant in the Room (February 21, 2012 at 2:00 PM EST, 1:00 PM CST, 12:00 PM MST, 11:00 AM PST)
Speakers: Jennifer C. Van Vleet, CPSM, Vice President of Corporate Marketing and Leslie White-Hebert, Marketing Manager, Coffman Engineers, Inc.

Making the Cut! A Key to Understanding the Unspoken Requirements of an RFP (March 20, 2012 at 2:00 PM EDT, 1:00 PM CDT, 12:00 PM MDT, 11:00 AM PDT)
Speaker: Christine King, FSMPS, CPSM, Director of Marketing, JE Dunn Construction and Dena Wyatt, President, Marketing Evolutions, Inc.

10 Steps for Launching an Award-Winning Communications Program (April 17, 2012 at 2:00 PM EDT, 1:00 PM CDT, 12:00 PM MDT, 11:00 AM PDT)
Speaker: Susan Shelby, CPSM, Principal, Rhino PR

Categories: Click a category to jump to that section of the listing.
Market Research • Strategic/Business/Marketing Planning • Client and Business Development • Promotional Activity • Qualifications and Proposals • Marketing and Business Performance • Boxed Sets

Market Research

Marketing Research: Strategies to Win Work (June 16, 2009)
Speaker: Julie Olson, FSMPS, Partner, Godwin Olson LLC

Surviving…or Thriving?! A/E/C Market Outlook and Opportunities (May 5, 2009)
Speaker(s): Mark F. (Rusty) Sherwood, Vice President, Market Development, McGraw-Hill Construction’s Global Accounts

Strategic/Business/Marketing Planning

Beyond Strategic Planning: Developing Competitive Strategies to Build Business (April 19, 2011)
Speaker: Clare G. Ross, CMC, Chairman, Clare Ross Organization, LLC

BIM: Separating Reality from Myth (September 20, 2011)
Speaker: David C. Fouché, RA, LEED BD+C, Senior Technologist, Government Facilities & Infrastructure, CH2M HILL

Capitalizing on Referrals in Your Marketing Plan (November 15, 2011)
Speaker: Robin Broder, Vice President of Marketing, MMC Corp

Create and Implement a Strategic Marketing Plan (March 6, 2008)
Speaker(s): Kelly Laabs, Director, Business Development, Wespac Construction

Winning Strategies for Powerful Project Interviews, Q&A Sessions, and Owner Debriefings (July 20, 2010)
Speakers: Hilari Weinstein, President, High Impact Communication, and Lori Stanley, President, Selection Solutions Consulting

Client and Business Development

Break The Rules...Close More Sales (August 14, 2007)
Speaker(s): Merit Gest, Total Selling Solutions

Building a Memorable Presentation (September 23, 2008)
Speaker: Michael T. Buell, CPSM, Business Development Director, URS Corporation

Don’t Put Your Socks on in the Dark: Building a BD Process for Your Firm (June 5, 2008)
Speaker(s): William R. Long, P.E.; Thomas S. Townes, AIA, CPSM

Face the Music: Be a Business Development Rockstar! (July 17, 2007)
Speaker: Anne Scarlett, President, Scarlett Consulting

Highly Effective Business Development Habits for Project Managers (December 15, 2009)
Speaker(s): Judith Nitsch, P.E., LEED AP, FSMPS, CPSM, President, Nitsch Engineering, Inc.; N. Scott Bates, Vice President, Tishman Construction Corporation of Massachusetts; Heather Taylor, AIA, LEED® AP, Principal, Einhorn Yaffee Prescott (EYP); Susan Shelby, CPSM, Principal, Rhino PR

How to Kick Doors Open & Other Sizzling Business Development Strategies! (January 15, 2008)
Speaker(s): Catherine Blake, President, Sales Protocol International

Inside Marketer to Outside Business Developer: The Challenges and Rewards of the Transition (September 21, 2010)
Panelists: Anne Crowe Kroger, Director of Business Development, Walker Parking Consultants; Jennifer Crawford, Business Development Manager, Western Region, Syska Hennessy Group; Ashley Dale, Business Development Manager, Parrish Construction Group

Moderator: Karen O. Courtney, Architect

Leveraging Client Relationships: How to Ask, Accept, and Act Upon Client Feedback (October 20, 2009)
Keri Hammond, CPSM, Principal, MARKETLINK and Stephanie Craft, CPSM, Principal, MARKETLINK

Leveraging Multigenerational Leadership in Our Firms and with Our Clients (October 18, 2011)
Speakers: Jonathan Bahe, Managing Director, Design Futures Council, and Associate Principal, Greenway Group, and Doug Parker, Managing Principal, Greenway Group

Motivate and Train Technical Staff to be Effective Business Developers (February 19, 2008)
Speaker(s): Kay Godwin, FSMPS, CPSM, Principal, Marketing Avenues

Project Staff: Getting Repeat Work (March 15, 2011)
Speaker: Judith Nitsch, P.E., LEED AP, FSMPS, CPSM, Founding Principal and Chairman, Nitsch Engineering

Public Speaking Strategies - Empowering Your Staff to Communicate Effectively (March 17, 2009)
Speaker(s): Mike Totsch, Shelley Metz Baumann Hawk

Relationship-Based Business Development (July 19, 2011)
Speaker: Rachel Vogel, Associate Principal Business Development, Hahnfeld Hoffer Stanford

The Introvert’s Secret to Networking (November 17, 2009)
Speaker: Tim Klabunde, MBA, Director of Marketing, William H Gordon Associates

Promotional Activity

Become a Creative Superhero: How To Boost Your Creativity (August 16, 2011)
Speaker: David W. Lecours, Creative Director, LecoursDesign

Business Writing 101 for A/E/C Marketers (June 15, 2010)
Speaker: Jennifer P. Campbell, CPSM, WinMore Marketing Advisors

Convert Trade Show Leads into Sales (April 17, 2007)
Speaker(s): Jefferson Davis, Competitive Edge

Create and Deliver Powerful E-Mail Marketing (February 16, 2010)
Speaker(s): Carolyn Bligh, Principal, Bligh Graphics, LLC

Effective Marketing Communications Strategies that Get Results and Win Awards! (February 7, 2008)
Speaker(s): Kristy Alley, Sparling; Karen Courtney, AIA, FSMPS, Barton Malow; Rolf Fuessler, APR, FSMPS, Fuessler Group Inc.

Effective Marketing with Twitter (May 18, 2010)
Speaker(s): Kim Walsh-Phillips, President, Inside Out Creative

Enhance Your Client Relations: Six A/E/C Myths That Disrupt Marketing and Business Development (December 13, 2011)
Speaker: Mike Phillips, AIA, IIDA, President and Founder, Phillips Architecture PA

High-Impact Pre-Show Marketing: How to Identify & Attract Enough of the Right People to Your Exhibit (November 14, 2006)
Presented by: Jefferson Davis, The Competitive Edge

How to Get Positive Press (November 18, 2008)
Speaker: Sarah Woods, Principal, Bates Communications, Inc.

How to Get the Most Out of Direct Marketing (March 18, 2008)
Speaker(s): Lisa Rhatigan, Senior Vice President, The Whetstone Group

Implementing and Measuring Social Media Marketing for A/E/C Firms (July 28, 2009)
Speaker: Caitlin Jewell, Principal and Creative Director, Silverscape

Reinvent the Event (April 20, 2010)
Speaker(s): Presenters: Bernice Bako, CPSM, Director of Marketing, Turner Logistics, and Ruth Millward, Partner, Millward and Millward LLC

The Insider’s Guide to Working with an Architectural Photographer (September 15, 2009)
Speaker(s): Jerry Blow, Owner/Photographer, Jerry Blow Architectural Photography and Travis Hicks, Associate and Senior Design Architect, O'Brien/Atkins Associates

The Tradeshow Turn-around Program (May 16, 2006)
How to Convert Tradeshows from "Expensive Appearances" to "Profit Centers"
Presented by: Jefferson Davis, CEO of Competitive Edge

Using the Web to Brand Your Firm: Client and Consultant Recount a Major Web Site Overhaul (May 17, 2011)
Speakers: Kary Beck, Corporate Communications, Mead & Hunt, Inc., and John Thiel, Principal + Creative Director, THIEL Design

Qualifications and Proposals

Beyond Proposals: Marketing Practices that Pay Off in a Down Market (October 21, 2008)
Speaker: Danielle B. Feroleto, CPSM, President/ Partner, Small Giants, LLC

Create Success with Effective Proposals  (May 15, 2007)
Speaker(s): Kimberly Kayler, Constructive Communication, Inc.

Defining Your Competitive Differentiators (January 18, 2011)
Speaker(s): Wendy Nemitz, Principal, Ingenuity Marketing Group

How to Use the SF330 Form to Your Advantage and WIN (February 15, 2011)
Speaker: Shiloh Spriggs, CPSM, Regional Sales Service Manager, Brown and Caldwell

Pitch to Win: A Complete Approach to Pursuing Business, Making the Shortlist, and Winning When Opportunities Are Scarce (March 16, 2010)
Speaker(s): Joey Asher, President, Speechworks, and Karen See, Professional Services Marketing Consultant

Rev Up Your SF330 to Win Federal Work (April 21, 2009)
Speaker: Nancy J. Usrey, FSMPS, CPSM, Associate Vice President/Director of Marketing, HNTB Corporate Ventures Division

RFPs Suck! How to Develop Winning Proposal Strategies (January 17, 2012)
Speaker: Tom Searcy, CEO and Founder, Hunt Big Sales

Strategizing Winning Proposals from Value Proposition to Differentiation--on Deadline (February 17, 2009)
Speaker(s): Clare Ross, Chairman and Founder, The Clare Ross Organization

The Art & Science of Proposal Leadership (January 19, 2010)
Speaker: Mary Beth Perring, FSMPS, Marketing Director/Associate, Bernardin, Lochmueller & Associates, Inc.

Win Federal Contracts in an Uncertain Economy: SF330 Form Secrets to Getting Shortlisted (April 3, 2008)
Speaker(s): Neal J. Couture, CPCM, National Contract Management Association; Cindy Sears-Clemmons, CPSM, Jacobs Carter Burgess

Marketing and Business Performance

Beating the Recession...Frontline Marketing Strategies for A/E/C Firms (May 19, 2009)
Speakers: Michael Reilly, Reilly Communications, Becky Bozadjian, VHB/Vanasse Hangen Brustlin, Richard Nelson, Watkins Gray International, Tim Barrick, Ratio Architects

BIM and the A/E/C Marketer: Positioning Your Firm for Success (June 17, 2008)
Speaker(s): Ted Sive, FSMPS, Ted Sive Consulting; Tony Stewart, AIA, Vice President for Business Development and Marketing, McKinstry

Don’t Make Decisions with Bad Data: Maximizing Google Analytics (December 14, 2010)
Speaker(s): Danielle Leitch, Executive Vice President of Client Strategy, and Joe Teixeira, Director of Web Intelligence, MoreVisibility

Expecting a Miracle? Nurturing Your CRM System (December 12, 2006)
Speaker(s): Gwenn Burnham, Consultant, Deltek Systems, Inc. and Pam Ingram, Partner / CRM Implementation Specialist, Plan B! Consulting

Financial Management for Marketing and BD Professionals (December 18, 2007)
Speaker(s): Kevin Hebblethwaite, CPSM, President, EDI, Ltd. and June Jewell, President, Jewell & Associates

Five Marketing Tools that Make Life Easy (September 18, 2007)
Speaker(s): Laurin McCracken, AIA, FSMPS, Carter & Burgess

It Takes a Village: Building Collaboration on Project Data Management (December 16, 2008)
Speakers: Sheri L. Brezinka, CPSM, Director of Marketing, Weis Builders, Inc; Pamela M. Ingram, CRM/Info Center Specialist, Central Consulting Group

Leadership Influence: Knowing What It Takes to Lead and How to Get There (July 15, 2008)
Speaker: Scott W. Braley, FAIA, FRSA, Principal, Braley Consulting & Training

Leveraging Your Skills: Building Value for Your Firm (and Your Career) Beyond the Marketing Role (June 21, 2011)
Speaker: Rachel E. Yoka, LEED AP BD+C, CPSM, Vice President, Timothy Haahs & Associates

Marketing Team Organization and Process Management (October 19, 2010)
Speaker: Marion T. Thatch, FSMPS, CPSM, Marketing Director, AMEC Geomatrix

Measuring Marketing ROI: Current Trends in the A/E/C Industry (August 18, 2009)
Sally A. Handley, FSMPS, Principal, Sally Handley Inc.

Rebuilding A Disorganized Marketing Department (June 19, 2007)
Speaker(s): Marsha Miller, Vanderweil Engineers

The Marketing Toolkit for Professional Services Firms (August 19, 2008)
Speaker: Jay Lipe, President, Emerge Marketing, LLC

Boxed Sets

A/E/C Marketing Foundations Boxed Set (October 10, 2008)
Learn from industry experts how to take advantage of key resources to improve your marketing effectiveness and increase your bottom line.

Business Development Foundations Boxed Set (October 10, 2008)
Designed for BD beginners, these programs will help you lay a foundation for building a successful business development program for your firm, elevate your skills as a business developer, and effectively build long-term client relationships.

Client Acquisition and Maintenance Boxed Set (July 24, 2009)
Learn how to get on the short-list with a proposal that differentiates your firm from the competition, train your presentation team to impress during the interview, and strengthen relationships through a strong client debrief in this boxed set of recorded SMPS Webinars.

Marketing & BD Department Management Boxed Set (October 10, 2008)
Learn how to manage your CRM, financial data, and marketing resources in this Webinar box set.

Marketing Activities Boxed Set (October 10, 2008)
These three programs will help you improve core marketing functions that lead to your firm's success.

Research and Measurement Boxed Set (November 24, 2009)
This boxed set of three recorded SMPS Webinars will help you conduct better market research, measure your marketing ROI, and apply metrics to your social media efforts.

Trade Show Marketing Webinar Boxed Set (March 7, 2008)
If your firm participates in trade shows, this powerful three-part series will provide proven strategies and tools to get the most bang for your buck.