Marketing Research: Strategies to Win Work (June 16, 2009) Speaker: Julie Olson, FSMPS, Partner, Godwin Olson LLC
Marketing Research: What Does Your Competition Know That You Don't? (September 19, 2006) Presented by Judy Kienle of Kienle Communications, Ltd. and The Marketing Collective
Surviving…or Thriving?! A/E/C Market Outlook and Opportunities (May 5, 2009) Speaker(s): Mark F. (Rusty) Sherwood, Vice President, Market Development, McGraw-Hill Construction’s Global Accounts
Strategic/Business/Marketing Planning
Create and Implement a Strategic Marketing Plan (March 6, 2008) Speaker(s): Kelly Laabs, Director, Business Development, Wespac Construction
Increasing Marketing Effectiveness at Professional Firms (June 13, 2006) Presented by: Suzanne Lowe, President of Expertise Marketing and Larry Bodine, CEO of LawMarketing Portal
Client and Business Development
Break The Rules...Close More Sales (August 14, 2007) Speaker(s): Merit Gest, Total Selling Solutions
Building a Memorable Presentation (September 23, 2008) Speaker: Michael T. Buell, CPSM, Business Development Director, URS Corporation
Building Business with Existing Clients (March 28, 2006) Presented by: Tom Boogher, PSI
Don’t Put Your Socks on in the Dark: Building a BD Process for Your Firm (June 5, 2008) Speaker(s): William R. Long, P.E.; Thomas S. Townes, AIA, CPSM
Establishing A Successful Business Development Culture and Process for Your Firm (February 13, 2007) Speaker(s): Pamela Brady, PBS&J; Judith Nitsch, Nitsch Engineering; Don Sherman, HDR Engineering, Inc.
Face the Music: Be a Business Development Rockstar! (July 17, 2007) Speaker: Anne Scarlett, President, Scarlett Consulting
How to Kick Doors Open & Other Sizzling Business Development Strategies! (January 15, 2008) Speaker(s): Catherine Blake, President, Sales Protocol International
Leveraging Client Relationships: How to Ask, Accept, and Act Upon Client Feedback (October 20, 2009) Keri Hammond, CPSM, Principal, MARKETLINK and Stephanie Craft, CPSM, Principal, MARKETLINK
Motivate and Train Technical Staff to be Effective Business Developers (February 19, 2008) Speaker(s): Kay Godwin, FSMPS, CPSM, Principal, Marketing Avenues
Public Speaking Strategies - Empowering Your Staff to Communicate Effectively (March 17, 2009) Speaker(s): Mike Totsch, Shelley Metz Baumann Hawk
Strategic and Tactical Business Development : Win More Work with Less Work (July 18, 2006) Presented by: Darren Smith, CEO of Cima Strategic Services
Qualifications and Proposals
Beyond Proposals: Marketing Practices that Pay Off in a Down Market (October 21, 2008) Speaker: Danielle B. Feroleto, CPSM, President/ Partner, Small Giants, LLC
Create Success with Effective Proposals (May 15, 2007) Speaker(s): Kimberly Kayler, Constructive Communication, Inc.
Creating Proposals That Win (October 17, 2006) Presented by Martin Andelman, author of "RFP Nation"
How to Develop Winning Proposal Themes (October 16, 2007) Speaker(s): Dan Safford, CEO, Proposal Writing Today
Peerless Proposals (February 21, 2006) Presented by: Mel Lester, CEO of The Business Edge
Rev Up Your SF330 to Win Federal Work (April 21, 2009) Speaker: Nancy J. Usrey, FSMPS, CPSM, Associate Vice President/Director of Marketing, HNTB Corporate Ventures Division
Strategizing Winning Proposals from Value Proposition to Differentiation--on Deadline (February 17, 2009) Speaker(s): Clare Ross, Chairman and Founder, The Clare Ross Organization
Win Federal Contracts in an Uncertain Economy: SF330 Form Secrets to Getting Shortlisted (April 3, 2008) Speaker(s): Neal J. Couture, CPCM, National Contract Management Association; Cindy Sears-Clemmons, CPSM, Jacobs Carter Burgess
Promotional Activity
7 Powerful Branding Strategies to Build Your Brand, Break Through the Marketing Clutter, and Drive Business Performance (April 15, 2008) Speaker(s): Larry Gulko, Marketing Coach and Speaker
Brand X Factor: Connecting Strategy with Design (January 16, 2007) Speaker: Andrea Fitch, President/CEO of Solutions, RedCarpet Creations, Inc.
Convert Trade Show Leads into Sales (April 17, 2007) Speaker(s): Jefferson Davis, Competitive Edge
Effective Marketing Communications Strategies that Get Results and Win Awards! (February 7, 2008) Speaker(s): Kristy Alley, Sparling; Karen Courtney, AIA, FSMPS, Barton Malow; Rolf Fuessler, APR, FSMPS, Fuessler Group Inc.
High-Impact Pre-Show Marketing: How to Identify & Attract Enough of the Right People to Your Exhibit (November 14, 2006) Presented by: Jefferson Davis, The Competitive Edge
How to Get Positive Press (November 18, 2008) Speaker: Sarah Woods, Principal, Bates Communications, Inc.
How to Get the Most Out of Direct Marketing (March 18, 2008) Speaker(s): Lisa Rhatigan, Senior Vice President, The Whetstone Group
Implementing and Measuring Social Media Marketing for A/E/C Firms (July 28, 2009) Speaker: Caitlin Jewell, Principal and Creative Director, Silverscape
Leveraging Client Needs in Marketing Sustainable Design (January 13, 2009) Speaker(s): Susan R. Arneson, CPSM, SmithGroup; Louise A. Boulton-Lear, CPSM, James G. Davis Construction; Olivia Millar, IIDA, LEED AP, Studley
The Insider’s Guide to Working with an Architectural Photographer (September 15, 2009) Speaker(s): Jerry Blow, Owner/Photographer, Jerry Blow Architectural Photography and Travis Hicks, Associate and Senior Design Architect, O'Brien/Atkins Associates
The Short List Spotlight! How to Develop an Interview with Star Power (April 18, 2006) Presented by: Susan Murphy, CEO of Murphy Motivation and Training
The Tradeshow Turn-around Program (May 16, 2006) How to Convert Tradeshows from "Expensive Appearances" to "Profit Centers"
Presented by: Jefferson Davis, CEO of Competitive Edge
Web 2.0: Elevating Web Sites to Primary Marketing Vehicles (March 20, 2007) Speaker(s): Mat Thomas, Principal, Digital Brewing Company Chris Harmon, Principal, Digital Brewing Company
Marketing and Business Performance
Beating the Recession...Frontline Marketing Strategies for A/E/C Firms (May 19, 2009) Speakers: Michael Reilly, Reilly Communications, Becky Bozadjian, VHB/Vanasse Hangen Brustlin, Richard Nelson, Watkins Gray International, Tim Barrick, Ratio Architects
BIM and the A/E/C Marketer: Positioning Your Firm for Success (June 17, 2008) Speaker(s): Ted Sive, FSMPS, Ted Sive Consulting; Tony Stewart, AIA, Vice President for Business Development and Marketing, McKinstry
Evaluating Effectiveness: How to Measure Marketing ROI (January 31, 2006) Presented by: Sally Handley, CEO of Sally Handley, Inc.
Expecting a Miracle? Nurturing Your CRM System (December 12, 2006) Speaker(s): Gwenn Burnham, Consultant, Deltek Systems, Inc. and Pam Ingram, Partner / CRM Implementation Specialist, Plan B! Consulting
Financial Management for Marketing and BD Professionals (December 18, 2007) Speaker(s): Kevin Hebblethwaite, CPSM, President, EDI, Ltd. and June Jewell, President, Jewell & Associates
Five Marketing Tools that Make Life Easy (September 18, 2007) Speaker(s): Laurin McCracken, AIA, FSMPS, Carter & Burgess
It Takes a Village: Building Collaboration on Project Data Management (December 16, 2008) Speakers: Sheri L. Brezinka, CPSM, Director of Marketing, Weis Builders, Inc; Pamela M. Ingram, CRM/Info Center Specialist, Central Consulting Group
Leadership Influence: Knowing What It Takes to Lead and How to Get There (July 15, 2008) Speaker: Scott W. Braley, FAIA, FRSA, Principal, Braley Consulting & Training
Measuring Marketing ROI: Current Trends in the A/E/C Industry (August 18, 2009) Sally A. Handley, FSMPS, Principal, Sally Handley Inc.
Rebuilding A Disorganized Marketing Department (June 19, 2007) Speaker(s): Marsha Miller, Vanderweil Engineers
The Marketing Toolkit for Professional Services Firms (August 19, 2008) Speaker: Jay Lipe, President, Emerge Marketing, LLC
Boxed Sets
A/E/C Marketing Foundations Boxed Set (October 10, 2008) Savvy marketers know that certain tools and forms are essential to the success of professional services firms. Learn from industry experts how to take advantage of key resources to improve your marketing effectiveness and increase your bottom line.
Business Development Foundations Boxed Set (October 10, 2008) Are you new to business development and looking to stay ahead of the competition in today’s challenging economic environment? Designed for business development beginners, these powerful programs will help you lay a foundation for building a successful business development program for your firm, elevate your skills as a business developer, and effectively build long-term client relationships.
Marketing & BD Department Management Boxed Set (October 10, 2008) Internal processes and information organization are important aspects of successful marketing and business development departments. Learn how to manage your CRM, financial data, and marketing resources in this Webinar box set.
Marketing Activities Boxed Set (October 10, 2008) Planning, promoting, and writing proposals are three of the most important marketing activities professional services firms need to undertake in order to win work. These three programs will help you improve core marketing functions that lead to your firm’s success.
Trade Show Marketing Webinar Boxed Set (March 7, 2008) Special Offer! Purchase this series of three archived Webinars and save more than 40%! If your firm participates in trade shows, this powerful three-part series will provide proven strategies and tools to get the most bang for your buck.
