This CAS-required course serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This two-part program discusses the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
Christopher Duffy, MAS, is the senior vice president of marketing for Top 40 supplier BAG MAKERS, Inc. He is a 25-year industry veteran and has been both a distributor and a supplier. Duffy is a long-time industry speaker in sales, marketing, and business development. He shares a unique perspective on best practices for both sides of the industry supply chain.