CPSIA: How to Communicate Compliance with End-Buyers
Recorded on April 30, 2014 (60 minutes)

A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence.


Key Learning Objectives:

  • Advantages of engaging in the conversation
  • Questions to ask
  • Tools to help guide the conversation
  • What to communicate to suppliers 

Anne Lardner-Stone is the director of  public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

 

 

Tim Brown, MAS is the Product Responsibility Manager for Promotional Products Association International (PPAI). In 2013 he brought his background in supplier relations, sourcing, and vendor compliance to his role at PPAI with the intent of driving member advocacy and communicating product safety issues throughout the industry. 

Prior to joining PPAI, Brown worked at Cintas Promotional Products, as the supplier relationship manager where he implemented industry leading supplier management best practices. He has served on the Quality Certification Alliance (QCA) Distributor Advocacy Council, as well as on the board of directors for Tri-State Promotional Products Association (TSPPA) as the 2012 president. He also served as a member of PPAI’s Product Responsibility Action Group (PRAG). Because of his leading efforts in product safety and supply chain best practices, Brown was named one of the 2012 PPB Rising Stars.

 

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