Overcome Barriers to Going Green
Recorded on June 11, 2014 (60 minutes)

Learn about some of the challenges and solutions to sourcing more sustainable products in our industry. This webinar will help identify key barriers to sourcing environmentally preferred products. Participants will learn about North American standards for making environmental claims and understand how to better engage your suppliers in the conversation and how to access more detailed information on the products and supply chain. This session qualifies as an "elective" under the Product Safety Aware Program.


Denise Taschereau is CEO and cofounder of Fairware in Vancouver, British Columbia, where she is responsible for business development and product sourcing as well as Fairware’s ethical sourcing and sustainability programs.

The idea to launch Fairware came to Denise when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired.

Prior to starting Fairware, Denise spent seven years as the director of sustainability and community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. At MEC, she oversaw the national environmental programs, community grant-making and ethical sourcing programs, and wrote the company’s award-winning, first Sustainability Report.

Denise is a member of the PPAI (Promotional Products Association International) Green Product Task Force, and a board member of the Green Meeting Industry Council.


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