This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the different types of promotional programs and the differences between product selling, idea selling and program selling. This two-part program discusses the elements of each program, how to use each program effectively and how to uncover and qualify opportunities for different types of program sales.
This course is required to attain the CAS designation, but attendees do not need to pursue a CAS to attend this session.
Target Audience: Supplier, Distributor
Mary Ellen Nichols, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions, which has earned her PPAIís Lifetime Achievement Award for Education Excellence, PPAIís Distinguished Service Award and its Facilitator Excellence Award. Currently the drector of marketing communications for supplier Bodek and Rhodes, Nichols has presented hundreds of sessions on the marketing, communications, selling, apparel, direct mail and more. Most recently she has begun speaking on how to have a happy life. She is a multiple winner of PPAIís Supplier Achievement Award and the Golden Pyramid; ASIís Distinguished Women in Promotional Products; one of ASIís Women to Watch in Promotional Products in 2011; as well as many other communications awards. Nichols is a past president of Specialty Advertising C of the Delaware Valley and PPNA, and a former PPAI vice chair of marketing and member of the PPAI Board of Directors.
NOTE: Please complete the Request Credit for Education Course on the My PPAI Account to receive credit after viewing this live recorded session. We are currently working on the solution to allow for immediate certification credit upload for these particular videos and will make a notice on the main page once this has been complete. We appreciate your patience on this update.