Product Safety & Compliance: Turn A Challenge Into A Competitive Advantage
Recorded on November 14, 2012 (60 minutes)
This session covers what you need to know, why you need to know it, where to get started, and how to start the conversation with your clients.
Key Learning Objectives:
• CPSIA Overview
• Supply Chain Communications To-Do's
• How to balance customer expectations and compliance standards
• How to educate a sales team
• Product responsibility resources
Target Audience: Supplier, Distributor
Anne Lardner-Stone is the director of public affairs for Promotional Products Association
International (PPAI). She brings her background in public relations and
communications to driving member advocacy and communicating product
safety issues. Prior to joining PPAI, she worked with Conner
Peripherals, then a Fortune 500 manufacturer of data storage solutions,
where she managed media relations, special events and creative services.
She also managed corporate communications for a manufacturer of
high-performance visual display equipment, and was a senior account
executive for a public relations agency. She currently serves as staff
liaison to both the Government Relations Action Council and the Product
Responsibility Action Council.