Product Safety & Compliance: Turn A Challenge Into A Competitive Advantage
Recorded on November 14, 2012 (60 minutes)

This session covers what you need to know, why you need to know it, where to get started, and how to start the conversation with your clients.

Key Learning Objectives:
CPSIA Overview
Supply Chain Communications To-Do's
How to balance customer expectations and compliance standards
How to educate a sales team
Product responsibility resources

Target Audience: Supplier, Distributor


Anne Lardner-Stone is the director of  public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

 

 

 

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