Guides for environmental marketing. The Green Guides help marketers tell the truth and have substantiation for all express and implied claims.
Key Learning Objectives:
• What is "greenwashing"?
• FTC Green Guides Overview
• Best Practices for Product Marketers
• FTC Green Guides Resources
Target Audience: Supplier, Distributor
Anne Lardner-Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.
Laura Koss is a Senior Attorney in the FTC's Division of Enforcement. In addition to her extensive work on the Green Guides, Ms. Koss has worked on a variety of matters, including investigations involving the advertising and promotion of dietary supplement products and country-of-origin claims. She also served as the Coordinator of the Commission's Hispanic Law Enforcement Initiative. Prior to working at the FTC, Ms. Koss was an Associate at Crowell & Moring in Washington, D.C. Ms. Koss holds a bachelor's degree from Cornell University and a JD from Harvard Law School.