Date & Time
Recorded on April 17, 2014
President, Produce Marketing Association
Executive Director of Letís Move! and Senior Policy Advisor for Nutrition Policy
Senior Vice President and General Manager of Global Consumer Products, Sesame Workshop
Chair, Sesame Workshop - PMA marketing task force and Chief Marketing Officer, Bolthouse Farms
Thanks to a partnership with Sesame Workshop and the Partnership for a Healthier America (PHA), PMA members and the fresh produce industry have been granted unprecedented royalty-free access to use Sesame Street characters to market fresh fruits and vegetables, an opportunity to leverage Sesame Streetís trusted brand equity and differentiate fresh produce in the grocery store. The initiative applies the strength and influence of the Sesame Street brand and its beloved characters to promote fresh fruit and vegetable consumption with children ages 2 to 5 and their families.
Hear from PHA, Sesame Workshop and PMA leaders about this unique program, ask questions and learn how you can get involved.