Case Pack Optimization for Specialty Food Products: The Hidden Sales Opportunity (February 10, 2010)
Join NASFT and Wisner Marketing Group's Jim Wisner in a one-hour discussion on why case pack optimization may build sales and profits for specialty food manufacturers, distributors and retailers.

Social Media 101: Online Tools to Promote Your Business (January 13, 2010)
Learn how to use Twitter, YouTube and Facebook to build your business. This crash course on social media will help move your specialty food company forward. Join Speaker Nicole Ravlin of PMG as she breaks down popular social media platforms and provides effective and inexpensive tools to add to your marketing campaign for 2010.

What is a Brand and How to Build One Successfully (November 10, 2009)
How do you take your product's characteristics and attributes and convert them into a long-term emotional connection for your consumers? NASFT President Ann Daw speaks on the basics of brand building for specialty food manufacturers. She'll focus on how to prepare your brand's positioning statement (the most important foundation for a brand), plus teach you how to identify your target audience, determine who your competition is and find your brand's meaningful point of difference that will drive consumers your way.

Today's Specialty Food Consumer 2009, Presented by NASFT and Mintel International (October 7, 2009)
National Association for the Specialty Food Trade, Inc. (NASFT) and Mintel come together for a webinar filled with facts on Today's Specialty Food Consumers. Tune in to learn more about the economy and its impact on specialty food consumption and the typical specialty consumer during these tumultuous times.

How to Sell to Supermarkets, Presented by Food Institute and NASFT (August 12, 2009)
Join two powerhouse organizations in the food industry as Food Institute (FI) and National Association for the Specialty Food Trade (NASFT) come together in this hour-long session on how to sell your product into supermarkets. A broker, retailer and manufacturer will share their viewpoints on the best way to approach a supermarket buyer and take questions from the audience.

The Short Course on Working Effectively With Brokers in the Natural and Specialty Channels (July 15, 2009)
Brokers or sales agencies come in all sizes, stripes, flavors and colors. Choosing the right one for your organization and optimizing the relationship can have a huge bearing on how successful you are in bringing your products to market. Part 2 of 2 in a series - take separately or together!

The Short Course on Building Your Business Effectively Through Distributors (June 3, 2009)
Working with distributors is an effective way to grow your business-but a thorough understanding of the details involved in these relationships will greatly improve your chances of success. Part 1 of 2 in a series - take separately or together!

Understanding Pricing for a Beginning Manufacturer (May 13, 2009)
Build your business prowess and learn about starting from Cost of Goods to establish various pricing levels: wholesale, distributor, private label, and export. In addition, we'll discuss common pricing pitfalls and steps you should take to be sure you're protecting your profit margin and growing safely.

Promotional Success on a Shoestring Budget (April 15, 2009)
Learn how to design and successfully implement AFFORDABLE winning food promotions in the retail channel for increased sales and profitability. Our key focus will be techniques used by the industry and accepted by the trade that will provide your brand with a solid Return on Investment. Two industry experts with over 45 years of experience - Domenick Celantano and Esther Luongo Psarakis will lead this session and answer your questions during a live Q&A segment.

The State of the Specialty Food Industry 2009 (April 1, 2009)
Learn how the specialty food industry performed in 2008. Join the National Association for the Specialty Food Trade, Inc. (NASFT) and Mintel for the debut of the 2009 State of the Specialty Food Industry, a presentation filled with just-released industry statistics and insights to help you understand the potential for growth and the dynamics of change in this market. Ron Tanner, NASFT Vice President of Communications & Education, and Marcia Mogelonsky, Mintel Senior Researcher, will take you through highlights of this landmark research.

Who Should Attend: Professionals in all sectors of the food and beverage industry, their partner organizations and consultants to the industry

Acquire the Midas Touch: Turn Your Core Products into 'Gold' (March 11, 2009)
New products are one way to open avenues to sales growth, but too often they wind up draining resources without the big payoff. Learn new ways to mine the gold in your best sellers and core products. In this webinar, you will discover tried and true best practices to maximize your current product line winners, profitably eliminate losers and reinvigorate sales. Two 30- year industry experts in specialty food sales and in marketing will help you think out of the box about what is 'new' in your business this year without adding to your product line-up. Find out how to make 2009 a year to thrive, not just survive.

Roadmap to Retail: Developing a Winning Distribution Strategy (February 4, 2009)
Developing a Roadmap to Retail is an important tool for specialty food manufacturers and importers. In this webinar, you will learn the factors to consider when developing a "go-to-market" strategy, whether selling directly to retailers, going through distributors or implementing a hybrid approach. Based on research from renowned Cannondale Associates, this webinar will provide a roadmap to guide this essential business decision.

Selling to the Natural Channel (November 12, 2008)
Sales of specialty foods in natural food stores reached $2.4 billion in 2006 and accounted for 10.2% of specialty food retail sales. Between 2004 and 2006, specialty food sales through the natural food channel increased by an impressive 33%. This webinar will provide strategies to get your products into the natural channel-including leading natural food supermarkets, co-ops, independents, distributors and natural sections in mainstream supermarkets. You will also learn important information about ingredient specifications, organic certification, labeling standards and the powerful factors/drivers making growth in this channel a long-term trend.