Going Viral: Unlocking the Secrets of Social Media for Hair Transplant Patient Education and Beyond

Officially, social media is "an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.¨ It is also a fancy way to describe the 'zillions' of conversations people are having online 24/7. Recently, social media became the fourth most popular online activity, surpassing traditional email and firmly solidifying its place in the Information Age as more than a simple fad. So why should we as physicians care? Social media is democratizing communications - shifting power away from the editors, publishers, the establishment and the 'media elite.'  Beyond just another marketing channel, understanding how to leverage social media has implications for public relations, customer service, loyalty building, collaboration, networking, thought-leadership... And, yes, your next patient might find you there, too! Now is the time to LISTEN, ENGAGE & MEASURE. Are you ready to become part of the conversation?

Learning Objectives:

• Become familiar with the popular social media sites, including Twitter, Facebook, YouTube, LinkedIn, etc.
• Understand the basic functionalities and 'personalities' and 'social media etiquette' of these sites.
• Review a case study of hair transplant patient education using social media.
• Leverage the benefits of social media for marketing purposes and avoid common pitfalls and social media faux pas.

Target Audience:
This enduring material is geared toward all levels of hair restoration physicians.

Alan J. Bauman, M.D. is the Founder and Medical Director of Bauman Medical Group in Boca Raton--Florida. Established in 1997, his practice is exclusively dedicated to hair restoration. Dr. Bauman is a Diplomate of the American/International Board of Hair Restoration Surgery. Born in NJ, he received his B.S. degree in Psychobiology from the University of California, Riverside and his M.D. degree with 'Cor et Manus' from New York Medical College. Dr. Bauman received surgical training at Beth Israel Medical Center and Mt. Sinai Medical Center in NY. Dr. Bauman has always enjoyed finding new ways to communicate with patients who might benefit from hair loss treatments and procedures and sharing those methods with his colleagues. Follow Dr. Bauman on www.twitter.com/DrAlanBauman.

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