Being Discovered by Google and Prospective Patients

Recorded On:
February 27, 2014
Duration: 60 minutes

Being discovered by prospective patients online includes optimizing your website and "Playing by Google's Rules." Keeping up with all of Google's changes can be challenging, even to marketers focusing their attention on this subject. In this 60-minute webinar (February 27, 2014) we will highlight Google's most recent changes and share strategies and tips to help your practice be discovered by existing and prospective patients.

Learning Objectives:

  • Understand the implications of Google's latest changes including the new "Hummingbird" update which is emphasizing the importance of matching terms on your site to common "conversational search" by consumers
  • Determine which areas of your practice website are most important to focus on and which can be prioritized further down on your list
  • See some real world examples of how hair restoration physicians have successfully played by Google's rules and improved their traffic and overall business as a result

Matt Batt, Integrated Communications Manager, ISHRS

Industry Perspective: Matthew Jackson, Search Engine Optimization (SEO) Manager, Lingo24

Practice Perspective: Dr. Bessam Farjo, Past President of ISHRS & Founder of The Farjo Hair Institute



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