If you build it, they will come. Right?
It makes for a great movie tagline, but when it comes to operating a parking facility, sitting back and waiting for customers to show up just isn't enough. The parking world is extremely competitive, and parking owners and operators need to be proactive to compete. The key to success is strategic marketing.
This webinar will teach participants:
How to create a strategic marketing plan for a parking facility.
How to use public relations to drive business.
How social media is changing the rules of marketing.
How new parking technologies can give facilities a competitive advantage.
Bill Smith is founder and principal of Smith Phillips Strategic Communications. A public relations professional specializing in parking, he has created and implemented public relations programs for some of the parking industry's leading companies. He has also presented on parking and marketing at numerous industry conferences and symposia, including the International Parking Institute (IPI) Conference & Expo.
Dan Kupferman, CAPP, is director of car park management systems for Walker Parking Consultants. A parking professional with more than 20 years of experience, he is a national leader in parking operations and technology. He sits on IPI's Board of Directors and serves as president of the New England Parking Council.