This webinar will discuss the challenges that are presented to Parking Enforcement Officers (PEO) and the expectation to deliver the highest level of customer service. Public Relations have become much more important in the day-to-day functions of the parking enforcement profession. It will give an overview of the parking industry today, describing how the need a shift in paradigm for parking enforcement programs has changed the way parking professionals look at the impact of public relations and the services provided. The topic will cover a number of related topics including the role of the parking enforcement officer, how this role interacts with the overall parking initiative and/or program, the "challenges" of the PEO, and more.
You will learn the various tools the industry has at their disposal and how the parking enforcement program with specific objectives such as increasing PEO accountabilities, identifying parking demand and utilization by area/zones, citation productivity, and reducing complaints, needs a solid understanding of how public relations impacts the results of their work.
The webinar will also discuss the issue of technology today and the impact it is having on the parking industry. In addition, the presentation will discuss how established policies and procedures play a role in the delivery of Public relations initiatives, and the question of who should be involved, and how it should be adopted and managed.
Roamy Valera, CAPP, has a background in the parking industry that extends over 21 years, including 11 years in the public sector. As Vice President, Mr. Valera is charged with all of Standard Parking's Florida based operations and overseeing the company's municipal parking services efforts and clients. Prior to joining Standard Parking, Mr. Valera served as a Vice President of Timothy Haahs and Associates, where he supervised the firm's Florida operations, including project and financial management and business development. Mr. Valera also served as the Miami Parking Authority's Deputy Executive Director. He supervised all on-street and off-street operations and planning and development directives. He managed policies and procedures for the Miami Parking Authority, and served as the Executive Director in his absence. Mr. Valera directed a comprehensive development program for the Miami Parking Authority, including managing capital construction projects. He was also responsible for all historical restoration projects. He served numerous management positions at the Agency through out his eleven-year career at the parking authority.