Money in the Cushions - Have You Overlooked These Ways to Increase Parking Revenues?
Recorded on September 22, 2010 (60 minutes)

There are ways of increasing revenues other than incremental fee increases. Are there potential paying customers for your parking operation that changes in your organization's fee structures, policies or practices could attract? Do some customers require special care or additional services for which you could charge? Could your parking rates be structured in a way that parkers would gladly pay more? This webinar will address these and other municipal parking questions. You will: 

    -Learn to critically assess your organization's fee structures.
    -Come away with ideas that could increase parking revenues.
    -Gain greater community support for your parking program.

Speaker Biography:

Mark Miller is CEO of Public Parking Associates, Inc. a company that provides consults with parking service providers to design and improve paid parking programs and to market innovative parking and revenue collection technologies.

Mark's experience has been in managing municipal and university parking operations.  Over the past 15 years he has managed parking programs in San Rafael California, Sacramento California, and at the University of California, Berkeley.  He has a BA in Political Science and a Masters degree in Public Administration. He can be reached at or 925.639.5775.

Select a Webinar Format:
Archived Event  $35.00 for IPI Members, $50.00 for Non-Members