HSMAI (Hospitality Sales and Marketing Association International) is a global organisation of sales and marketing professionals, representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hospitality, sales, marketing and management disciplines, as well as connecting its members with customers.
Mission statement: To be the leading source for sales and marketing information, knowledge, business development and networking for professionals in tourism, travel and hospitality.
HSMAI is an individual membership organisation comprised of nearly 7000 members from 35 countries and chapters worldwide. HSMAI’s Americas Region, headquartered in McLean, Virginia, USA, consists of 38 chapters in three countries. HSMAI’s European Region, headquartered in London, UK, consists of five national chapters. HSMAI Asia Pacific, headquartered in Singapore, has chapters in Singapore, Hong Kong/Macau. A chapter has also been chartered in the United Arab Emirates. The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI.