Business Development
How to Build a Sales & Marketing Plan
Anatomy of a Hotel Social Media Campaign
Anatomy of a Hotel Social Media Campaign (November 16, 2010)
Make Government Per Diem Rates Work For You- Selling the Segment
Make Government Per Diem Rates Work For You- Selling the Segment (October 7, 2010)
Negotiating & Renegotiating Your Contracts
Negotiating & Renegotiating Your Contracts (March 23, 2010)
Social Media for Travel and Tourism
Social Media for Travel and Tourism (November 5, 2009)
The RFP Process
The RFP Process (August 5, 2008)
The Travel Marketer’s Guide to Social Media and Social Networks
Social Media Metrics (February 12, 2008)
Overview of Social Media (February 7, 2008)
Is the Government Giving You the Business?
Part 2 (March 8, 2007)
Part 1 (March 1, 2007)
How To Do Business with the Government Today
How To Do Business with the Government Today (February 22, 2007)
Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century
Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century (February 1, 2007)
Hotel Sales Two-Part Series Presented by Cindy Novotny
Improve Your Productivity Skills in a Technology Driven World (December 5, 2006)
Negotiating the Tough Deal (November 30, 2006)
Customer Intimacy: The Key to Profitability
Customer Intimacy: The Key to Profitability (November 14, 2006)
The Leisure Sales Game
Session I - Identifying Your Target Segments (June 6, 2006)
Partnering for Success
Session I - Best Practices in CVB-Partner Relationships (April 4, 2006)
Revenue Management
2011 Revenue Management Webinar Series
The Impact of Social Media on Revenue Management
2011 Revenue Management Webinar Series
Session 2: Is Revenue Management Art or Science? (A Special Question For Independents) (April 26, 2011)
Session 1: What is the Future of Business Intelligence? (March 29, 2011)
Revenue Management Webinar Series
The Role of OTA In Your Distribution Strategy (December 14, 2010)
Focus on Profit (November 30, 2010)
Source-- Segmentation-- Channel (October 26, 2010)
Shift from Analyst to Strategist (September 28, 2010)
Best Practices of Maximizing Your Hotel's Online Revenue and ROI
Best Practices of Maximizing Your Hotel's Online Revenue and ROI (September 21, 2010)
Revenue Management Webinar Series
Close the Divide Between Revenue Management and Customer Loyalty (August 31, 2010)
Use Data to Drive Revenue Management Decision Making (July 27, 2010)
Grow RMs' Knowledge of Internet Marketing (May 26, 2010)
Selling Value Over Price (April 27, 2010)
Run As Fast Uphill As You Did Downhill (March 30, 2010)
Communicate RM Strategies To All Key Stakeholders (February 23, 2010)
The New Revenue Management Metrics: Measuring Performance in the New Economy
New Revenue Management Metrics: Measuring Performance in the New Economy (June 4, 2009)
Revenue Management Series (Two-part)
Total Hotel Revenue Management (March 26, 2009)
Revenue Management in This Environment (March 19, 2009)
Driving Ancillary Revenue With the Experts
Driving Ancillary Revenue With the Experts (March 10, 2009)
Driving Business Revenue Through Successful Public Relations
Driving Business Revenue Through Successful Public Relations (February 10, 2009)
Revenue Management - 3 part series
Channel and Inventory Management: Practical Applications and A Glimpse Into The Future (August 21, 2008)
Distribution and Pricing (August 14, 2008)
Internal Assessment and Strategic Planning (August 7, 2008)
Advanced Revenue Management Resources for the Future
Advanced Revenue Management Resources for the Future (August 23, 2007)
Revenue Management - 2 part series
Maximize Your Approach and Management of Corporate Negotiated Accounts (May 8, 2007)
Maximize Your Approach to Group Analysis and Group Management (April 24, 2007)
The Role of the Sales and Marketing Professional in the Creation and Management of Demand
Bringing It, and Us, All Together (October 3, 2006)
Marketing Strategies and Market Segmentation (September 26, 2006)
A Paradigm Shift: Sales and Marketing and Revenue Management (September 19, 2006)
Defining Revenue Management: Top Line to Bottom Line
Session V - Implementing Winning Inventory and Demand Control Strategies (September 12, 2006)
Session IV - Results-driven Forecasting: Demand versus Strategic (August 29, 2006)
Session III - Developing a Market-Driven Revenue Strategy (August 8, 2006)
Session II - Building a Successful Revenue Management Culture (July 25, 2006)
Session I - Introduction to Webinar Series and Revenue Management (July 11, 2006)
Internet Marketing
Digital Marketing Series 2012
New Session Name (November 7, 2012)
Best Practices in Creating An Effective Digital Marketing Plan
Digital Marketing Webinar Series with Gordon Liametz
How to Use Geolocation Sites to Build Your Hotel’s Presence (March 22, 2011)
10 Must Do’s for Online Reviews
10 Must Do’s for Online Reviews (March 15, 2011)
Digital Marketing Webinar Series with Gordon Liametz
Social Networking Best Practices (March 8, 2011)
Advanced Social Networking Strategies (February 24, 2011)
Leveraging Location Based Marketing
Leveraging Location Based Marketing (November 9, 2010)
Social Media Marketing Series
Best Practices – Step by Step Case Studies of How Two Companies Started and Built Their Social Networking (July 15, 2010)
Building an In-Depth Social Media Strategy (July 8, 2010)
Mobile Marketing (July 1, 2010)
3 Part Series: How to Fuel Sales, Drive Awareness, and Optimize Revenue with the Social Networking W
How to Market Your Hotel, Destination or Attraction on LinkedIn (January 28, 2010)
How to Market Your Hotel, Destination or Attraction on Twitter (January 21, 2010)
How to Market Your Hotel, Destination or Attraction on Facebook (January 14, 2010)
Search Engine Optimization and Social Media Management: Working Together
Search Engine Optimization and Social Media Management: Working Together (September 29, 2009)
Internet Marketing (3-part series)
The Power of Linking (July 28, 2009)
Assessing your Competition (July 21, 2009)
How to Drive Leisure Business (July 14, 2009)
The Importance of Marketing Strategy in Challenging Times
The Importance of Marketing Strategy in Challenging Times (May 21, 2009)
Internet Marketing (3 part series)
How to Target Group Revenue Through Email Marketing (May 5, 2009)
Online Resources to Drive Group Revenue (April 28, 2009)
How to Reach the Transient and Group Government Market (April 21, 2009)
Internet Marketing (2-part)
Social Media/Networking and Web 2.0 (March 3, 2009)
Organic Search Engine Optimization (February 26, 2009)
Demystifying Distribution
Demystifying Distribution: Building a Distribution Strategy in a Web 2.0 World (October 1, 2008)
4-Part Webinar Series - Internet Marketing
Site Clinic (July 31, 2008)
What Should My SEO/SEM Company Be Doing for Me? (July 24, 2008)
Measuring the Success of Your Website Analytics (July 10, 2008)
How To Manage and Respond To Travel Review Websites (July 1, 2008)
Internet Marketing Series
Marketing to Groups Online (March 11, 2008)
Developing Effective e-Mail Marketing Campaigns (February 28, 2008)
Optimizing Online Press Releases (January 22, 2008)
Internet Marketing
Session IV - How to Develop a Strategic Linking Campaign (November 6, 2007)
Session III - How to Write for the Search Engines (October 16, 2007)
Session II - How to Choose Keywords for Your Website (October 11, 2007)
Session I - How Develop a 2008 Internet Marketing Budget for Your Hotel (October 2, 2007)
Online Metrics for Travel Marketers
Online Metrics for Travel Marketers (August 29, 2007)
Best Practices in e-Commerce
How to Find Sales Leads on the Internet (August 2, 2007)
How to Leverage the OTA (Expedia, Travelocity, Orbitz) Websites (July 26, 2007)
Search Engine Optimization (July 10, 2007)
Maximize Your Website Design for Conversions and the Search Engines (June 28, 2007)
Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges
Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges (February 15, 2007)
Taking Your Email Marketing to the Next Level
Taking Your Email Marketing to the Next Level (February 8, 2007)
Profits and Pitfalls of Online Marketing
Profits and Pitfalls of Online Marketing (December 12, 2006)
Business Forecasting
Forecasting for 2009
New Session Name (January 4, 2012)
2011- Where Are We and Where Are We Going?
2011- Where Are We and Where Are We Going? (March 1, 2011)
A Look Ahead: 2011
A Look Ahead: 2011 (December 7, 2010)
Forecasting in Uncertain Times
Forecasting in Uncertain Times (February 2, 2010)
What's Next in 2010?
What's Next in 2010? (November 10, 2009)
Setting Your Sights for 2010
What Does The Market Look Like and How to Sell Yourself Out of This Recession- Chicago (October 20, 2009)
What Does the Market Look Like, and How To Sell Yourself Out of This Recession: Session 3 of Setting Your Market Sights (October 6, 2009)
Setting Your Market Sights: New York (September 22, 2009)
Setting Your Market Sights: Los Angeles (September 15, 2009)
Forecasting in Uncertain Times
Forecasting in Uncertain Times (July 7, 2009)
One-on-One with Smith Travel Research
One-on-One with Smith Travel Research (March 31, 2009)
Forecasting in a Windstorm
Forecasting in a Windstorm (February 3, 2009)
Forecasting for 2009
Forecasting for 2009 (October 14, 2008)
View from the Top
Customer Watch: The Industry Responds & Speaks Out About Current Trends in the Business Travel and Meetings & Conventions Markets (May 13, 2008)
Customer Watch: The Outlook For Business Travel and Meetings & Conventions (May 6, 2008)
The State of the Industry - A Forecast for 2008
The State of the Industry - A Forecast for 2008 (January 15, 2008)
Forecasting for 2008
Forecasting for 2008 (August 14, 2007)
The State of the Industry – A Forecast for 2007
The State of the Industry – A Forecast for 2007 (January 17, 2007)
Customer Trends
Evolving Travel Intentions
New Session Name (January 4, 2012)
How to Turn Loyal Customers Into Salespeople
How to Turn Loyal Customers Into Salespeople (March 10, 2011)
Ninth Annual Resort Conference (4 part series)
Managing Group Sales Contracts in a World Gone Mad (May 13, 2009)
Emerging Lifestyles and Travel Trends: Implications for Resort Marketing (May 11, 2009)
The Case for Innovating Now (May 6, 2009)
The Voice of the Customers. Do you know what your customers are really thinking? (May 4, 2009)
Evolving Travel Intentions
Evolving Travel Intentions (February 17, 2009)
The Future of Leisure Travel: Outlook & Sales Strategies
The Future of Leisure Travel: Outlook & Sales Strategies (September 16, 2008)
The Next Gen Traveler
The Next Gen Traveler (August 26, 2008)
Are Travel Agents Destined For Extinction? Myths and Reality
Are Travel Agents Destined For Extinction? Myths and Reality (June 17, 2008)
2008 Customer Trends
2008 Customer Trends (August 28, 2007)
Groups and Meetings: Market Opportunity Redefined
Groups and Meetings: Market Opportunity Redefined (April 4, 2007)
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