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Business Development

How to Build a Sales & Marketing Plan

 
How to Build a Sales & Marketing Plan: The Marketing Plan (August 2, 2011)
How to Build a Sales & Marketing Plan: The Sales Plan (July 21, 2011)

Anatomy of a Hotel Social Media Campaign

 
Anatomy of a Hotel Social Media Campaign (November 16, 2010)

Make Government Per Diem Rates Work For You- Selling the Segment

 
Make Government Per Diem Rates Work For You- Selling the Segment (October 7, 2010)

Negotiating & Renegotiating Your Contracts

 
Negotiating & Renegotiating Your Contracts (March 23, 2010)

Social Media for Travel and Tourism

 
Social Media for Travel and Tourism (November 5, 2009)

The RFP Process

 
The RFP Process (August 5, 2008)

The Travel Marketer’s Guide to Social Media and Social Networks

 
Social Media Metrics (February 12, 2008)
Overview of Social Media (February 7, 2008)

Is the Government Giving You the Business?

 
Part 2 (March 8, 2007)
Part 1 (March 1, 2007)

How To Do Business with the Government Today

 
How To Do Business with the Government Today (February 22, 2007)

Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century

 
Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century (February 1, 2007)

Hotel Sales Two-Part Series Presented by Cindy Novotny

 
Improve Your Productivity Skills in a Technology Driven World (December 5, 2006)
Negotiating the Tough Deal (November 30, 2006)

Customer Intimacy: The Key to Profitability

 
Customer Intimacy: The Key to Profitability (November 14, 2006)

The Leisure Sales Game

 
Session I - Identifying Your Target Segments (June 6, 2006)

Partnering for Success

 
Session I - Best Practices in CVB-Partner Relationships (April 4, 2006)

Revenue Management

2011 Revenue Management Webinar Series

 
Session 10: What Will the Revenue Manager of the Future Look Like? (December 20, 2011)
Session 9: What is the Future of Distribution? (November 29, 2011)
Session 8: What Are the Best Practices in Pricing and Price Optimization? (November 22, 2011)
Session 7: Why Does the Revenue Manager Exist? Elevating the Role of the Revenue Manager (October 25, 2011)
Session 6: What is Your Hotel's Value Proposition? (September 27, 2011)
Session 5: How Can You Get the Most from the Data You Have? (August 31, 2011)
Session 4: How Will You Measure Your Success? (July 26, 2011)

The Impact of Social Media on Revenue Management

 
The Impact of Social Media on Revenue Management (June 30, 2011)

2011 Revenue Management Webinar Series

 
Session 3: Who Are Your True Competitors? (May 24, 2011)
Session 2: Is Revenue Management Art or Science? (A Special Question For Independents) (April 26, 2011)
Session 1: What is the Future of Business Intelligence? (March 29, 2011)

Revenue Management Webinar Series

 
The Role of OTA In Your Distribution Strategy (December 14, 2010)
Focus on Profit (November 30, 2010)
Source-- Segmentation-- Channel (October 26, 2010)
Shift from Analyst to Strategist (September 28, 2010)

Best Practices of Maximizing Your Hotel's Online Revenue and ROI

 
Best Practices of Maximizing Your Hotel's Online Revenue and ROI (September 21, 2010)

Revenue Management Webinar Series

 
Close the Divide Between Revenue Management and Customer Loyalty (August 31, 2010)
Use Data to Drive Revenue Management Decision Making (July 27, 2010)
Grow RMs' Knowledge of Internet Marketing (May 26, 2010)
Selling Value Over Price (April 27, 2010)
Run As Fast Uphill As You Did Downhill (March 30, 2010)
Communicate RM Strategies To All Key Stakeholders (February 23, 2010)

The New Revenue Management Metrics: Measuring Performance in the New Economy

 
New Revenue Management Metrics: Measuring Performance in the New Economy (June 4, 2009)

Revenue Management Series (Two-part)

 
Total Hotel Revenue Management (March 26, 2009)
Revenue Management in This Environment (March 19, 2009)

Driving Ancillary Revenue With the Experts

 
Driving Ancillary Revenue With the Experts (March 10, 2009)

Driving Business Revenue Through Successful Public Relations

 
Driving Business Revenue Through Successful Public Relations (February 10, 2009)

Revenue Management - 3 part series

 
Channel and Inventory Management: Practical Applications and A Glimpse Into The Future (August 21, 2008)
Distribution and Pricing (August 14, 2008)
Internal Assessment and Strategic Planning (August 7, 2008)

Advanced Revenue Management Resources for the Future

 
Advanced Revenue Management Resources for the Future (August 23, 2007)

Revenue Management - 2 part series

 
Maximize Your Approach and Management of Corporate Negotiated Accounts (May 8, 2007)
Maximize Your Approach to Group Analysis and Group Management (April 24, 2007)

The Role of the Sales and Marketing Professional in the Creation and Management of Demand

 
Bringing It, and Us, All Together (October 3, 2006)
Marketing Strategies and Market Segmentation (September 26, 2006)
A Paradigm Shift: Sales and Marketing and Revenue Management (September 19, 2006)

Defining Revenue Management: Top Line to Bottom Line

 
Session V - Implementing Winning Inventory and Demand Control Strategies (September 12, 2006)
Session IV - Results-driven Forecasting: Demand versus Strategic (August 29, 2006)
Session III - Developing a Market-Driven Revenue Strategy (August 8, 2006)
Session II - Building a Successful Revenue Management Culture (July 25, 2006)
Session I - Introduction to Webinar Series and Revenue Management (July 11, 2006)

Internet Marketing

Digital Marketing Series 2012

 
Part 5: The Hotelier's Action Plan to Meet 2013 Digital Marketing Challenges (November 7, 2012)
Part 4: How Do I Know if It's Working? Best Practices for Measurement & Analytics 4: (October 24, 2012)
Part 3: The Third Leg - Tablet Marketing Strategy (August 8, 2012)
Part 2: The Path to Location-Based Marketing Success (June 13, 2012)
Part 1: The Mobile Marketing Action Plan for Hoteliers (April 17, 2012)

Best Practices in Creating An Effective Digital Marketing Plan

 
Best Practices in Creating An Effective Digital Marketing Plan (August 17, 2011)

Digital Marketing Webinar Series with Gordon Liametz

 
How to Use Geolocation Sites to Build Your Hotel’s Presence (March 22, 2011)

10 Must Do’s for Online Reviews

 
10 Must Do’s for Online Reviews (March 15, 2011)

Digital Marketing Webinar Series with Gordon Liametz

 
Social Networking Best Practices (March 8, 2011)
Advanced Social Networking Strategies (February 24, 2011)

Leveraging Location Based Marketing

 
Leveraging Location Based Marketing (November 9, 2010)

Social Media Marketing Series

 
Best Practices – Step by Step Case Studies of How Two Companies Started and Built Their Social Networking (July 15, 2010)
Building an In-Depth Social Media Strategy (July 8, 2010)
Mobile Marketing (July 1, 2010)

3 Part Series: How to Fuel Sales, Drive Awareness, and Optimize Revenue with the Social Networking W

 
How to Market Your Hotel, Destination or Attraction on LinkedIn (January 28, 2010)
How to Market Your Hotel, Destination or Attraction on Twitter (January 21, 2010)
How to Market Your Hotel, Destination or Attraction on Facebook (January 14, 2010)

Search Engine Optimization and Social Media Management: Working Together

 
Search Engine Optimization and Social Media Management: Working Together (September 29, 2009)

Internet Marketing (3-part series)

 
The Power of Linking (July 28, 2009)
Assessing your Competition (July 21, 2009)
How to Drive Leisure Business (July 14, 2009)

The Importance of Marketing Strategy in Challenging Times

 
The Importance of Marketing Strategy in Challenging Times (May 21, 2009)

Internet Marketing (3 part series)

 
How to Target Group Revenue Through Email Marketing (May 5, 2009)
Online Resources to Drive Group Revenue (April 28, 2009)
How to Reach the Transient and Group Government Market (April 21, 2009)

Internet Marketing (2-part)

 
Social Media/Networking and Web 2.0 (March 3, 2009)
Organic Search Engine Optimization (February 26, 2009)

Demystifying Distribution

 
Demystifying Distribution: Building a Distribution Strategy in a Web 2.0 World (October 1, 2008)

4-Part Webinar Series - Internet Marketing

 
Site Clinic (July 31, 2008)
What Should My SEO/SEM Company Be Doing for Me? (July 24, 2008)
Measuring the Success of Your Website Analytics (July 10, 2008)
How To Manage and Respond To Travel Review Websites (July 1, 2008)

Internet Marketing Series

 
Marketing to Groups Online (March 11, 2008)
Developing Effective e-Mail Marketing Campaigns (February 28, 2008)
Optimizing Online Press Releases (January 22, 2008)

Internet Marketing

 
Session IV - How to Develop a Strategic Linking Campaign (November 6, 2007)
Session III - How to Write for the Search Engines (October 16, 2007)
Session II - How to Choose Keywords for Your Website (October 11, 2007)
Session I - How Develop a 2008 Internet Marketing Budget for Your Hotel (October 2, 2007)

Online Metrics for Travel Marketers

 
Online Metrics for Travel Marketers (August 29, 2007)

Best Practices in e-Commerce

 
How to Find Sales Leads on the Internet (August 2, 2007)
How to Leverage the OTA (Expedia, Travelocity, Orbitz) Websites (July 26, 2007)
Search Engine Optimization (July 10, 2007)
Maximize Your Website Design for Conversions and the Search Engines (June 28, 2007)

Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges

 
Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges (February 15, 2007)

Taking Your Email Marketing to the Next Level

 
Taking Your Email Marketing to the Next Level (February 8, 2007)

Profits and Pitfalls of Online Marketing

 
Profits and Pitfalls of Online Marketing (December 12, 2006)

Business Forecasting

Forecasting for 2009

 
New Session Name (January 4, 2012)

2011- Where Are We and Where Are We Going?

 
2011- Where Are We and Where Are We Going? (March 1, 2011)

A Look Ahead: 2011

 
A Look Ahead: 2011 (December 7, 2010)

Forecasting in Uncertain Times

 
Forecasting in Uncertain Times (February 2, 2010)

What's Next in 2010?

 
What's Next in 2010? (November 10, 2009)

Setting Your Sights for 2010

 
What Does The Market Look Like and How to Sell Yourself Out of This Recession- Chicago (October 20, 2009)
What Does the Market Look Like, and How To Sell Yourself Out of This Recession: Session 3 of Setting Your Market Sights (October 6, 2009)
Setting Your Market Sights: New York (September 22, 2009)
Setting Your Market Sights: Los Angeles (September 15, 2009)

Forecasting in Uncertain Times

 
Forecasting in Uncertain Times (July 7, 2009)

One-on-One with Smith Travel Research

 
One-on-One with Smith Travel Research (March 31, 2009)

Forecasting in a Windstorm

 
Forecasting in a Windstorm (February 3, 2009)

Forecasting for 2009

 
Forecasting for 2009 (October 14, 2008)

View from the Top

 
Customer Watch: The Industry Responds & Speaks Out About Current Trends in the Business Travel and Meetings & Conventions Markets (May 13, 2008)
Customer Watch: The Outlook For Business Travel and Meetings & Conventions (May 6, 2008)

The State of the Industry - A Forecast for 2008

 
The State of the Industry - A Forecast for 2008 (January 15, 2008)

Forecasting for 2008

 
Forecasting for 2008 (August 14, 2007)

The State of the Industry – A Forecast for 2007

 
The State of the Industry – A Forecast for 2007 (January 17, 2007)

Customer Trends

Evolving Travel Intentions

 
New Session Name (January 4, 2012)

How to Turn Loyal Customers Into Salespeople

 
How to Turn Loyal Customers Into Salespeople (March 10, 2011)

Ninth Annual Resort Conference (4 part series)

 
Managing Group Sales Contracts in a World Gone Mad (May 13, 2009)
Emerging Lifestyles and Travel Trends: Implications for Resort Marketing (May 11, 2009)
The Case for Innovating Now (May 6, 2009)
The Voice of the Customers. Do you know what your customers are really thinking? (May 4, 2009)

Evolving Travel Intentions

 
Evolving Travel Intentions (February 17, 2009)

The Future of Leisure Travel: Outlook & Sales Strategies

 
The Future of Leisure Travel: Outlook & Sales Strategies (September 16, 2008)

The Next Gen Traveler

 
The Next Gen Traveler (August 26, 2008)

Are Travel Agents Destined For Extinction? Myths and Reality

 
Are Travel Agents Destined For Extinction? Myths and Reality (June 17, 2008)

2008 Customer Trends

 
2008 Customer Trends (August 28, 2007)

Groups and Meetings: Market Opportunity Redefined

 
Groups and Meetings: Market Opportunity Redefined (April 4, 2007)

Green

Seeing Green: Communicating with the Environmentally Conscious Traveler

 
Seeing Green: Communicating with the Environmentally Conscious Traveler (June 16, 2009)

3-Part Series: Being Green in Hospitality

 
Bringing It All Home – So What’s Your Next Step in the “Greening” of Your Hotel or Destination? (April 3, 2008)
Green Customer Voice Program (March 20, 2008)
The Cost of Both Going and Not Going Green! (March 4, 2008)

A Guide to Going Green

 
A Green Panel: What? How? When? Cost/Benefit? (November 15, 2007)
Benefits From Integrating “Green” Practices (November 8, 2007)
What does “Going Green” mean? (October 30, 2007)

Sales

Fueling Sales with John Parke

 
Guess Who's Coming To Visit (June 1, 2010)
Upsell in a Recovering Economy: Trends for Enhancing Group and Catering Sales (May 18, 2010)

Prospecting for Sales in Today’s World

 
Prospecting for Sales in Today’s World (August 18, 2009)

Prospecting in a Down Economy: Proactive & Creative Prospecting Strategies

 
Prospecting in a Down Economy: Proactive & Creative Prospecting Strategies (May 28, 2009)

The View from The Top: Trends in Sales Strategies in a Buyers Market

 
The View from The Top: Trends in Sales Strategies in a Buyers Market (March 5, 2009)

Professional Development

3-Part Series - Advanced Sales

 
Channel Management (April 29, 2008)
Staffing (April 22, 2008)

Are You LinkedIn or Left Out?

 
Are You LinkedIn or Left Out? (April 15, 2008)

3-Part Series - Advanced Sales

 
Improving Sales Force Effectiveness (April 8, 2008)

Creating a Competitive Advantage: Essential Leadership Skills - Four-Part Series

 
An Innovative Approach to Motivation (June 8, 2007)
Building Your Strength Through Empowerment (May 31, 2007)
Developing Your Circle of Influencers (May 10, 2007)
Feedback is the Breakfast of Champions (April 12, 2007)

Personal Branding

 
Personal Branding (January 16, 2007)