SERIES: Social Media for Travel and Tourism Short Summary Description of series here.
Social Media for Travel and Tourism (November 5, 2009) Short text description of session here. Short text description of session here. Short text description of session here. Short text description of session here. Short text description of session here. Short text description of session here.
SERIES: Hotelier / Planner Communications Join Tim Brown and learn how to implement a sales and service communications plan in this turbulent economy.
Hotelier / Planner Communications: Do's, Don'ts & Pet Peeves -- And Viable Solutions (October 15, 2009) Learn how to implement a sales and service communications plan in this turbulent economy.
SERIES: Search Engine Optimization and Social Media Management: Working Together Learn the most successful and proven tactics for engaging your customers on the channels where they spend time and perform travel research.
Search Engine Optimization and Social Media Management: Working Together (September 29, 2009) Learn the most successful and proven tactics for engaging your customers on the channels where they spend time and perform travel research.
SERIES: Setting Your Sights for 2010 Click here for
Setting Your Market Sights: Los Angeles (September 15, 2009)
Setting Your Market Sights: New York (September 22, 2009)
What Does the Market Look Like, and How To Sell Yourself Out of This Recession: Session 3 of Setting Your Market Sights (October 6, 2009)
What Does The Market Look Like and How to Sell Yourself Out of This Recession- Chicago (October 20, 2009)
SERIES: Prospecting for Sales in Today’s World Click here for
Prospecting for Sales in Today’s World (August 18, 2009) Join Senior Vice President of National Accounts Mark Johnson and National Director of Sales Amber Anthony Fox from Signature Worldwide as they highlight the importance of effective business development during this 60-minute webinar.
SERIES: Internet Marketing (3-part series) Click here for
How to Drive Leisure Business (July 14, 2009) If you are looking to drive leisure business to your hotel or resort then this webinar is for you!
Assessing your Competition (July 21, 2009) This 60-minute webinar will teach you how to stand up to your competitors' online presence while appealing to your audience with more compelling offers and relevant content.
The Power of Linking (July 28, 2009) In this 60-minute webinar you will learn how to start a strategic Linking Campaign.
SERIES: Forecasting in Uncertain Times Click here for
Forecasting in Uncertain Times (July 7, 2009) This 60-minute webinar will look at the remainder of 2009 and what is ahead for the hospitality industry in 2010.
SERIES: Seeing Green: Communicating with the Environmentally Conscious Traveler Click here for
Seeing Green: Communicating with the Environmentally Conscious Traveler (June 16, 2009) This jointly produced webinar by PhoCusWright and HSMAI, based on findings in the report, Seeing Green: Communicating with the Environmentally Conscious Traveler* will provide the consumer insight and market intelligence needed to pursue a successful green travel strategy.
SERIES: The New Revenue Management Metrics: Measuring Performance in the New Economy Click here for
New Revenue Management Metrics: Measuring Performance in the New Economy (June 4, 2009) In this 60-minute webinar you will learn the five areas that revenue managers should measure to evaluate performance.
SERIES: Prospecting in a Down Economy: Proactive & Creative Prospecting Strategies Click here for
Prospecting in a Down Economy: Proactive & Creative Prospecting Strategies (May 28, 2009) This 60-minute session will give you the hands-on applications to bring prospecting to a new level in your daily job of selling.
SERIES: The Importance of Marketing Strategy in Challenging Times Click here for
The Importance of Marketing Strategy in Challenging Times (May 21, 2009) In this 60-minute webinar you will hear from a known expert about the key elements for creating a marketing strategy to help you increase your competitive advantage and focus limited resources.
SERIES: Ninth Annual Resort Conference (4 part series) Click here for
The Voice of the Customers. Do you know what your customers are really thinking? (May 4, 2009) Listen to their voices and take part in this spirited discussion with your current and potential clients representing the group, incentive, and leisure markets.
The Case for Innovating Now (May 6, 2009) This session will provide the information, insight, and inspiration you need to Innovate Now and emerge faster, stronger and better than your competitor.
Emerging Lifestyles and Travel Trends: Implications for Resort Marketing (May 11, 2009) Hear highlights from our 2009 National Leisure Travel Monitor, a national survey of the travel habits, preferences and intentions of Americans that is now in its 17th year.
Managing Group Sales Contracts in a World Gone Mad (May 13, 2009) Kinsley and Rudner share strategies attendees can use to protect their hotels as they revisit existing agreements and discuss options to field cancellations and requests to renegotiate existing contracts.
SERIES: Internet Marketing (3 part series) Click here for
How to Reach the Transient and Group Government Market (April 21, 2009) Reaching the transient and group government market can be a daunting task. While the economic news in the private sector is grim, government agencies can be a source for new business. Savvy hotel marketers can drive new and increase their existing government business. You will learn the steps to secure transient and group government revenue in plain English.
Online Resources to Drive Group Revenue (April 28, 2009) If you are looking for new ways to drive group revenue when many companies have cut their meetings, then this 60-minute webinar is for you!
How to Target Group Revenue Through Email Marketing (May 5, 2009) Email marketing can consistently produce group leads if you are targeting the correct list with the right message. A well-crafted email campaign can bring you new customers and potentially drive additional business from your current customers. We will focus on the email factors that will drive response.
SERIES: One-on-One with Smith Travel Research Click here for
One-on-One with Smith Travel Research (March 31, 2009) During this 45-minute webinar, you will take away the information and insight you need to improve your budgeting accuracy, deploy your sales force toward the best opportunities, and stay ahead of your competition.
SERIES: Revenue Management Series (Two-part) Click here
Revenue Management in This Environment (March 19, 2009) How do we think about Revenue Management in this environment? Should we plan for potential recovery in the fall, and rebounding in 2010? You haven’t seen a time like this before…so all the forecasting you’ve done in the past is out the window!
Total Hotel Revenue Management (March 26, 2009) Panelists will discuss "Total Hotel RM," including tracking and impacting ancillary revenue streams by market segment, tracking and collecting group cancellation and attrition, and how to position for the future but survive now to be there for the recovery.
SERIES: Driving Ancillary Revenue With the Experts Click here for
Driving Ancillary Revenue With the Experts (March 10, 2009) This 60-webinar webinar is all about helping you answer the "what can I do?" question. This session will provide a lively discussion with two of the industry's leaders – both winners of HSMAI's annual recognition of the hospitality industry's Top Extraordinary Sales & Marketing Minds.
SERIES: The View from The Top: Trends in Sales Strategies in a Buyers Market Click here for
The View from The Top: Trends in Sales Strategies in a Buyers Market (March 5, 2009) This 60-minute session will feature perspectives of senior sales executives and explore what they and their teams are encountering with customers today and what they are doing to respond to the market conditions.
SERIES: Internet Marketing (2-part) Click here for
Organic Search Engine Optimization (February 26, 2009) Using the latest marketing on the Internet tools and tricks, this 60-minute webinar will provide specific items that will drive more traffic to your website...and ultimately to confirmed reservations.
Social Media/Networking and Web 2.0 (March 3, 2009) By discussing universal search as a major driver of these channels, this 60-minute webinar will show what hotels need to do in order to get ahead.
SERIES: Evolving Travel Intentions Click here for
Evolving Travel Intentions (February 17, 2009) This 60-minute webinar will provide the most current and relevant insights on consumers' evolving travel intentions as revealed in Ypartnership's National Travel Monitor™ and travelhorizons™ surveys.
SERIES: Driving Business Revenue Through Successful Public Relations Click here for
Driving Business Revenue Through Successful Public Relations (February 10, 2009) This 60-minute webinar offers practical advice on how to craft your public relations strategy in this challenging market.
SERIES: Forecasting in a Windstorm Click here for
Forecasting in a Windstorm (February 3, 2009) This webinar will look ahead at 2009. Is it going to be as difficult as you think? What will you need to do to stay ahead? How will you invest your marketing dollars? You need data, advice, forecasts, revenue and expenses stats.
SERIES: Leading Through the Economic Crisis and Preparing for Recovery Click here for
Economic Trends Affecting Hospitality Sellers in Today's Turbulent Marketplace (December 2, 2008) This 90-minute session will help your team to understand the macro trends and how they relate to the current marketplace.
Maximizing Revenue in a Downturn (December 2, 2008) This 90-minute session will help you address implications for revenue management strategies.
Getting Your Message Across With An Integrated Marketing Strategy (December 3, 2008) This 90-minute session will illustrate how to pump up your marketing effort to connect with the high value customers when everyone has the same goal.
Ten Actions Your Sales Team Must Take in the Next 90 Days (December 3, 2008) This 90-minute session outlines proven tactics to drive better sales results.
SERIES: 4-Part Webinar Series - Internet Marketing Click here for
Where Should I Budget my e-Commerce Marketing Dollars? (November 4, 2008) Whether you have $500 a month to spend or $2000+, this 60-minute webinar will show you where to best spend your marketing dollars in order to achieve the highest ROI.
What Types of Email Campaigns are Effective? (November 11, 2008) In this action packed 60-minute webinar, you will learn which email campaigns will drive the most revenue.
Researching Companies Online...What Can I Learn Before the Sales Call? (November 18, 2008) In this 60-minute webinar, you will learn how to research companies online and gather information that will help you on your next sales call.
How can I increase my local search revenue? (December 11, 2008) In ths 60-minute webinar, you will learn how to maximize your local search revenue!
SERIES: Forecasting for 2009 Click here for
Forecasting for 2009 (October 14, 2008) Working on your 2009 Market Plans? It’s a difficult year to predict. How will you invest your marketing dollars? Need data, advice, forecasts, revenue and expenses stats? Here you are! Take a look at the whole landscape of where the industry is now and where it is going with two of the top experts in the field.
SERIES: Demystifying Distribution Click here for
Demystifying Distribution: Building a Distribution Strategy in a Web 2.0 World (October 1, 2008) This 60-minute session will provide attendees with an overview of the current role of distribution as it relates to hotel operations and marketing.
SERIES: The Future of Leisure Travel: Outlook & Sales Strategies Click here for
The Future of Leisure Travel: Outlook & Sales Strategies (September 16, 2008) Where is leisure travel going in this economy, and how will you react?
SERIES: The Next Gen Traveler Click here for
The Next Gen Traveler (August 26, 2008) This 60-minute webinar will feature Peter Yesawich and Lorraine Sileo discussing the results of The NextGen Traveler™, an important new study produced by PhoCusWright and Ypartnership (formerly YPB&R).
SERIES: Revenue Management - 3 part series Short Summary Description of series here.
Internal Assessment and Strategic Planning (August 7, 2008) In part one of this three part series, the lead authors of the first college textbook ever written on hospitality revenue management, An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, Kim and Trevor, present their roadmap to successful revenue management.
Distribution and Pricing (August 14, 2008) In the second webinar in this series, Kim and Trevor continue their analysis with a review of the key elements of distribution and pricing.
Channel and Inventory Management: Practical Applications and A Glimpse Into The Future (August 21, 2008) In the final 60-minute webinar of this series, Kim and Trevor provide an overview of the inventory management process per channel including the most common inventory controls and when best to apply each control effectively.
SERIES: The RFP Process Click here for
The RFP Process (August 5, 2008) This compelling 60-minute webinar will provide insight into each step of the process so that your company can effectively position itself to increase revenues and decrease costs.
SERIES: 4-Part Webinar Series - Internet Marketing Click here for
How To Manage and Respond To Travel Review Websites (July 1, 2008) In this informative 60-minute webinar you will learn how to strategize and implement programs to manage the online review websites.
Measuring the Success of Your Website Analytics (July 10, 2008) By the end of this 60- minute webinar, you will have a basic understanding of what to look at each month with your website analytics and how to use this information to make more money from your website and increase conversions.
What Should My SEO/SEM Company Be Doing for Me? (July 24, 2008) In this informative 60-minute webinar you will learn how to maximize the online marketing efforts of your SEO/SEM Company.
Site Clinic (July 31, 2008) This interactive 60-minute webinar will examine live websites submitted by volunteers to provide general feedback abour improving them in order to gain more traffic and conversions.
SERIES: Are Travel Agents Destined For Extinction? Myths and Reality Click here for
Are Travel Agents Destined For Extinction? Myths and Reality (June 17, 2008) During this 60-minute webinar, senior director of research at PhoCusWright, Douglas Quinby explores the myths and tells you what's really going on in this still very important and fast changing distribution channel.
SERIES: View from the Top Click here for
Customer Watch: The Outlook For Business Travel and Meetings & Conventions (May 6, 2008) This 60-minute session will present the findings from two key research reports framing the 2008 forecast for two key market segments: corporate and meetings & conventions.
Customer Watch: The Industry Responds & Speaks Out About Current Trends in the Business Travel and Meetings & Conventions Markets (May 13, 2008) This 60-minute session will provide follow-up to the previous webinar reviewing the original outlooks for 2008.
SERIES: Are You LinkedIn or Left Out? Click here for
Are You LinkedIn or Left Out? (April 15, 2008) Are you getting LinkedIn invitations and wondering "Now what do I do? Is this even relevant to me?" Whether you're a neophyte or an experienced social networker, there's something in this 60-minute session for you.
SERIES: 3-Part Series - Advanced Sales Click here for
Improving Sales Force Effectiveness (April 8, 2008) This 60-minute program will give real-life examples of how sales professionals are spending their time today and offer specific insights into ways to increase your sales team's productivity.
Staffing (April 22, 2008) This 60-minute program will offer insights into what factors need to be considered when setting staffing levels in today's turbulent marketplace.
Channel Management (April 29, 2008) During this 60-minute session learn how today's sales leaders are taking steps to more effectively manage lead volume and focus on the best business.
SERIES: 3-Part Series: Being Green in Hospitality Click here for
The Cost of Both Going and Not Going Green! (March 4, 2008) This 60-minute webinar will include a detailed overview of the basics of green and sustainable operations in existing hotels and destinations.
Green Customer Voice Program (March 20, 2008) A panel of meeting and event planners will join our 60-minute webinar to discuss with a LEED expert what's important to them, and what's not, when choosing green hotels and destinations.
Bringing It All Home – So What’s Your Next Step in the “Greening” of Your Hotel or Destination? (April 3, 2008) During this 60-minute webinar hear from industry experts who will share best practices, and how they are handling their “green” sales and marketing efforts.
SERIES: The Travel Marketer’s Guide to Social Media and Social Networks 2-Part Series moderated by Cindy Estis Green, CEO, The Estis Group
Overview of Social Media (February 7, 2008) This 60-minute webinar will provide travel marketers with an overview of the current state of social media and social networks.
Social Media Metrics (February 12, 2008) This 60-minute session will outline the impact social media and social networks have on marketing and the various ways that this phenomenon will affect a travel organization’s bottom line.
SERIES: Internet Marketing Series 3-Part Internet Marketing Series presented by Gordon Liametz, President, Revenue Performance.
Optimizing Online Press Releases (January 22, 2008) During this 60-minute session you will learn how online press releases can help build credibility and drive revenue.
Developing Effective e-Mail Marketing Campaigns (February 28, 2008) By the end of this 60-minute webinar you will have the best practices to increase your open rates, click through rates, reduce unsubscribes, and increase conversions.
Marketing to Groups Online (March 11, 2008) By the end of this 60-minute webinar, you will have an action plan in place to increase your weekend or weekday group booking opportunities via the Internet.
SERIES: The State of the Industry - A Forecast for 2008 Join us for a 60-minute panel moderated by Robert Gilbert, President & CEO of HSMAI.
The State of the Industry - A Forecast for 2008 (January 15, 2008) Join us for a 60-minute panel moderated by Robert Gilbert, President & CEO of HSMAI.
SERIES: A Guide to Going Green This 3-part webinar will cover the spectrum of what it takes to “go green” at your property, destination, or in your supplier business.
What does “Going Green” mean? (October 30, 2007) During this 60-minute webinar you will receive a guide that clearly defines what “Going Green” means.
Benefits From Integrating “Green” Practices (November 8, 2007) The 60-minute webinar will cover the benefits/profitability of eco-efficiency management, which creates more value with less impact using industry examples.
A Green Panel: What? How? When? Cost/Benefit? (November 15, 2007) During this 60-minute session Beverly Oviedo will moderate a panel of hospitality professionals speaking about "green" new construction, communicating "green" compliance to meeting planners and guests, waste management, and tourism partnerships.
SERIES: Internet Marketing Click here for
Session I - How Develop a 2008 Internet Marketing Budget for Your Hotel (October 2, 2007) In this 60-minute session, we will guide you through the process of the line items you should consider for your e-Commerce marketing budget.
Session II - How to Choose Keywords for Your Website (October 11, 2007) During this 60-minute webinar we will guide you through the process of how to select keywords for your search engine marketing efforts.
Session III - How to Write for the Search Engines (October 16, 2007) During this 60-minute webinar we will guide you through how easy it is to create content-rich pages that appeal to both your website visitors and to the search engine spiders.
Session IV - How to Develop a Strategic Linking Campaign (November 6, 2007) Building a link popularity strategy is one of the most important things you can do to ensure the success of your website. Finding which links will be the best for your website is an art and science, and during this 60-minute session we will have examples to share with the audience.
SERIES: Convergence or Collision? Technology Based vs. Relationship Based Selling Click here for
Session 1 (September 18, 2007) This 60-minute webinar focuses primarily on what is happening on sales teams.
Session 2 (September 25, 2007) This 60-minute webinar will look at it from a planner’s/buyer’s perspective.
SERIES: Online Metrics for Travel Marketers Click here for
Online Metrics for Travel Marketers (August 29, 2007) This 60-minute webinar presents an at-your-fingertips synopsis of the salient points and a far-reaching discussion of the 2007 Research Report: The Online Metrics Handbook for Travel Marketers, a publication published by the HSMAI Foundation and the Travel Industry Association.
SERIES: 2008 Customer Trends Click here for
2008 Customer Trends (August 28, 2007) During this 60-minute webinar, Industry experts David Bratton and Michael Pusateri discuss industry trends and customer behavior and psychology in various market segments including the leisure traveler and group business, and what can be expected in the months and year to come.
SERIES: Advanced Revenue Management Resources for the Future Click here for
Advanced Revenue Management Resources for the Future (August 23, 2007) Here is the tool you need to understand what is happening today – and tomorrow -- in the evolution of revenue management. The industry has come so far, so fast. Stop, take a breath, and spend 75 minutes with these top experts.
SERIES: Forecasting for 2008 Click here for
Forecasting for 2008 (August 14, 2007) Working on your 2008 Market Plans? How will you invest your marketing dollars? Need data, advice, forecasts, revenue and expenses stats?
SERIES: Best Practices in e-Commerce Click here for
Maximize Your Website Design for Conversions and the Search Engines (June 28, 2007) This 60-minute webinar shares solutions to maximize your website design for web surfers. You will learn website design tips and tricks that improve visitor conversion rates. Plus, you’ll discover the hot trends for Internet marketing strategies to drive traffic to your website and add value for visitors.
Search Engine Optimization (July 10, 2007) Everyone wants to have their website listed in the first page of Google, Yahoo, MSN, and other search engines. So, just how do you achieve these top search engine rankings?
How to Leverage the OTA (Expedia, Travelocity, Orbitz) Websites (July 26, 2007) During this 60-minute webinar you will learn not only how to maximize your placement on these sites but also what content enhancements you can make to help consumers make their booking decision.
How to Find Sales Leads on the Internet (August 2, 2007) This 60-minute webinar is a must fo any hotel seeking to find new sources of sales leads.
SERIES: Creating a Competitive Advantage: Essential Leadership Skills - Four-Part Series Click here for
Feedback is the Breakfast of Champions (April 12, 2007) In business today, regardless if you lead a team of people or not, your ability to effectively give and receive feedback will inevitably strengthen your credibility and leadership within your organization. Feedback requires planning, effective communication, strong leadership, practice, and skill.
Developing Your Circle of Influencers (May 10, 2007) You can improve your credibility and enhance your leadership skills by strategically developing a circle of influencers that will give you a competitive edge. This 60-minute session will introduce a development plan that you can use to chart your own leadership path.
Building Your Strength Through Empowerment (May 31, 2007) This 60-minute session will cover the basic concepts of empowerment.
An Innovative Approach to Motivation (June 8, 2007) This 60-minute webinar will focus on how the daily work can create ‘battle weary employees’ and how you can effectively overcome this dilemma in order to make your business more successful -– even if you’re not the boss!
SERIES: Revenue Management - 2 part series Click here for
Maximize Your Approach to Group Analysis and Group Management (April 24, 2007) The 60-minute webinar will review an example of a detailed group analysis, the elements that should be considered including transient displacement and various group attributes, and help you to be sure that once a group is booked, revenue is managed properly to ensure that all opportunities are maximized.
Maximize Your Approach and Management of Corporate Negotiated Accounts (May 8, 2007) Join us for this 60-minute discussion on the elements that are critical to identifying the most valuable accounts that are the best fit to your hotel.
SERIES: Groups and Meetings: Market Opportunity Redefined Click here for
Groups and Meetings: Market Opportunity Redefined (April 4, 2007) The U.S. groups and meetings marketplace is in transition. Technology, channel shift and Travel 2.0 are changing the way travelers research and book their burgeoning corporate meetings, trade shows, and leisure gatherings.
SERIES: Is the Government Giving You the Business? Click here for
Part 1 (March 1, 2007) The Federal Government, civilian and military, is the single biggest user of hotel rooms in the country. This workshop is a “tool kit” for penetrating, marketing, and selling to this lucrative market.
Part 2 (March 8, 2007) These two sessions will look at the scope, size, and unique characteristics of doing business with the government.
SERIES: How To Do Business with the Government Today Click here for
How To Do Business with the Government Today (February 22, 2007) A panel of industry experts will help you to understand how to do business more professionally and more profitably with this $2.5 billion dollar market.
SERIES: Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges Click here for
Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges (February 15, 2007) This webinar will reveal the findings from the 2005 Resort Best Practices study on Internet Marketing made available to the public at the close of 2006.
SERIES: Taking Your Email Marketing to the Next Level Click here for
Taking Your Email Marketing to the Next Level (February 8, 2007) Cindy Estis Green will moderate a panel discussion on how to get your messages through in an increasingly crowded space: what works, and just as importantly, what doesn’t.
SERIES: Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century Click here for
Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century (February 1, 2007) Understand the importance and methodologies necessary for successful relationship selling.
SERIES: The State of the Industry – A Forecast for 2007 Click here for
The State of the Industry – A Forecast for 2007 (January 17, 2007) Where are we now? Where is the industry headed? Most importantly, how can you plan for the next 12 months to ensure maximum profitability?
SERIES: Personal Branding Click here for
Personal Branding (January 16, 2007) Learn how to use the power of personal branding to reach the pinnacle of success with John Fareed’s step-by-step workshop on how to create, launch, and manage your own brand successfully.
SERIES: Profits and Pitfalls of Online Marketing Click here for
Profits and Pitfalls of Online Marketing (December 12, 2006) This webinar will review these areas and more to help you ensure that your brand is protected and third parties are not using your brand or images inappropriately, that your email campaigns are not just revenue-producing but safe and legal, and that your online content is not going to cause you difficulty down the road.
SERIES: Hotel Sales Two-Part Series Presented by Cindy Novotny Click here for
Negotiating the Tough Deal (November 30, 2006) You can’t turn a tough negotiator into a collaborative partner, but you can achieve a win-win result by applying solid negotiating skills.
Improve Your Productivity Skills in a Technology Driven World (December 5, 2006) In a world of exponentially increased communication and responsibility, yesterday’s methods of time management simply don’t work. Think about trying to “manage” time…it keeps on ticking regardless of your interruptions, and the demands placed on you from customers, bosses, and peers.
SERIES: Customer Intimacy: The Key to Profitability Click here for
Customer Intimacy: The Key to Profitability (November 14, 2006) This workshop is designed to focus hoteliers on the benefits of out-of-the-box thinking about CRM and loyalty programs.
SERIES: The Role of the Sales and Marketing Professional in the Creation and Management of Demand Bonnie Buckhiester and Victoria Edwards, Buckhiester Management USA, Inc., have designed a special three-part revenue management series for HSMAI University for today’s sales and marketing professionals.
A Paradigm Shift: Sales and Marketing and Revenue Management (September 19, 2006) This webinar explores the new way of viewing reality, and examines demand creation versus demand management as separate but equal responsibilities.
Marketing Strategies and Market Segmentation (September 26, 2006) This webinar looks at the interwoven threads of responsibility and accountability, and re-examines a hotel's traditional view of market segmentation.
Bringing It, and Us, All Together (October 3, 2006) The final webinar in this series helps to put it all together so that the full executive management team can work together even more collaboratively for greater revenue success.
SERIES: Defining Revenue Management: Top Line to Bottom Line A five-part webinar series on the exciting and expanding field of revenue management. In conjunction with the release of the special report, Defining Revenue Management: Top Line to Bottom Line, written by Kathleen Cullen and Caryl Helsel of Inspire Resources and published by the HSMAI Foundation and HSMAI’s Revenue Management Special Interest Group Advisory Board.
Session I - Introduction to Webinar Series and Revenue Management (July 11, 2006) This webinar will provide an introduction to the Webinar series. It will include a brief history of the special report, the approach, findings and goals of the report along with the next steps. It will also touch on what revenue management includes today compared to what it will look like in the future.
Session II - Building a Successful Revenue Management Culture (July 25, 2006) This Webinar will address the challenges that exist when trying to incorporate a revenue management culture and position (new or existing) into the organization.
Session III - Developing a Market-Driven Revenue Strategy (August 8, 2006) A review of what a revenue strategy must consider and include, as well as an overview of the reasons a revenue strategy is necessary. The most common challenges of implementing and executing of the strategy are discussed, along with suggested solutions to overcome them.
Session IV - Results-driven Forecasting: Demand versus Strategic (August 29, 2006) A review of unconstrained demand along with strategic forecasting and how they differ and why both are important is provided.
Session V - Implementing Winning Inventory and Demand Control Strategies (September 12, 2006) An assessment of stay controls and the potential impact – both positive and negative – these stay controls may have on the hotel’s revenue.
SERIES: The Leisure Sales Game The Hospitality Sales and Marketing Association International (HSMAI) is pleased to present a four-part webinar series on the leisure travel market. Who are leisure travelers today? And how do you find and attract them?
Session I - Identifying Your Target Segments (June 6, 2006) This session focuses on identifying your top segments as well as the top segments in the marketplace. By knowing your segments, you will be able to identify and capture more similar business.
SERIES: Partnering for Success The Hospitality Sales and Marketing Association International (HSMAI) and Destination Marketing Association International (DMAI) have partnered to develop a three-session webinar series specific to the sales and marketing staff of CVBs, hotels, and related industry partners.
Session I - Best Practices in CVB-Partner Relationships (April 4, 2006) A panel of CVB and hotel executives presented case studies and best practices from destinations that have created a positive working relationship with area hotels and other partners in a candid discussion of what works and what doesn’t in CVB-Partner relationships.
