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SERIES: 2016 ROC Session Videos

Beyond Benchmarking: Moving from Descriptive to Predictive Analytics to Improve Group/Meetings Sales and Revenue Management (June 22, 2016)

 

Revenue Management Doesn’t Stop at the Guest Room Door (June 22, 2016)

 

Revenue Management and Marketing: Why Converge? Why Now? (June 22, 2016)

 

Interview with Dr. Ravi Mehrotra, President and Founder, IDeaS – A SAS COMPANY, and Recipient of HSMAI’s Vanguard Award for Lifetime Achievement in Revenue Management (June 22, 2016)

 

Revenue Management Health Check: Maintaining Your Business Health Levels For the Long Run (June 22, 2016)

 

Hotel Big Data Analytics: How to Design & Layer Our Numerous Data Sources to See the Big Picture (June 22, 2016)

 

Total Operation Revenue & Profit Optimization (June 22, 2016)

 

How DORMs Impact Owners in Ways They Don’t Even Know (June 22, 2016)

 

Science the $#!^ Out of Your Revenue Management (June 22, 2016)

 

RM I am: The Art of Persuasive Communication (with apologies to Dr. Seuss) (June 22, 2016)

 

SERIES: Digital Marketing Series 2016

Is SEO Really Dead? (February 18, 2016)

 

SERIES: Digital Marketing Series 2015

Experience Marketing (May 7, 2015)

 

Monetize the Multi-Screen (May 28, 2015)

 

End of Summer Check-up (August 20, 2015)

 

The Total Digital Marketer (September 24, 2015)

 

Digital Content Personalization (November 17, 2015)

 

SERIES: Hotel Sales Incentives Practice Research

Hotel Sales Incentives Practice Research (May 8, 2015)

 

SERIES: Revenue Management Series 2015

Analytics: Going Beyond the Averages (March 19, 2015)

 

Revenue Management Incentive Compensation Plans: Satisfaction or Dissatisfaction? (April 23, 2015)

 

Consumer Eye-Tracking and Revenue Management (May 22, 2015)

 

The New Basics of Revenue Management (June 5, 2015)

 

SERIES: 2014 Digital Marketing Series

Digital Marketing for Hotels: The good, the best...and the practical (April 23, 2014)

 

Text and Travel: Putting Mobile in Your Marketing Mix (June 11, 2014)

 

New Year, New Budget: How to Allocate for Digital Marketing in 2015 (September 15, 2014)

 

Customer Relationship Management – Take Back Your Customer (October 23, 2014)

 

Meta Search Marketing: A New Revenue Frontier in Hospitality (November 12, 2014)

 

SERIES: 2014 Revenue Managment Series

Moving to Dynamic Pricing (March 12, 2014)

 

Total Segment Profit Optimization (May 7, 2014)

 

Revenue & Yield Management "Best Practices" Have Failed (May 22, 2014)

 

Theory to Practice: Making Total Hotel Revenue Management Work (July 29, 2014)

 

The Road to Revenue Management Leadership (August 6, 2014)

 

Recruiting, Developing and Retaining the Revenue Management Talent You Need (September 10, 2014)

 

What Your Mother Never Told You About Becoming a Revenue Analytics Visionary (October 8, 2014)

 

Revenue Management for Busy Executives: What Questions You Should Ask, and What Revenue Managers Should Tell (November 5, 2014)

 

Through the Looking-Glass: The Revenue Manager's Adventure into Sales & Marketing (November 19, 2014)

 

Revenue Management & Digital Marketing: Convergence or Collision? (December 19, 2014)