online webinars
Archived Webinars

SERIES: 2014 Digital Marketing Series

Digital Marketing for Hotels: The good, the best...and the practical (April 23, 2014)

 

Text and Travel: Putting Mobile in Your Marketing Mix (June 11, 2014)

 

SERIES: 2014 Revenue Managment Series

Moving to Dynamic Pricing (March 12, 2014)

 

Total Segment Profit Optimization (May 7, 2014)

 

Revenue & Yield Management "Best Practices" Have Failed (May 22, 2014)

 

Theory to Practice: Making Total Hotel Revenue Management Work (July 29, 2014)

 

SERIES: Fueling Sales Webinar Series

Your Customers are on LinkedIn; You Should be Too (October 22, 2013)

 

Have a Healthy Sales Pipeline – Medical, Pharma and CME Group Business (October 31, 2013)

 

The Government is Open...Let's Go After their Business (December 18, 2013)

 

SERIES: E3: The ethics, education and economics to doing business with the Federal Government webinar series

Session 1: The Fundamentals of Doing Business with the Government (September 19, 2013)

 

Session 2: Government Business Ethics: A Primer of How Not to Go To Jail and/or Pay Heavy Fines (October 3, 2013)

 

Session 3: The Value of Doing Business with The Government or E3 Economics 101/201 (October 10, 2013)

 

SERIES: Revenue Management Series 2013

Mobile: Taming the Wild West of Revenue Management (March 26, 2013)

 

Social Media and Reviews are Changing the Landscape of Revenue Management (May 2, 2013)

 

Leveraging the Digital Tool Box to Increase Your Share of Unmanaged Business Travel (May 14, 2013)

 

How Effective is Your Revenue Meeting? (May 21, 2013)

 

The Pricing Puzzle: Putting the Pieces Together (June 4, 2013)

 

Testing v. shooting in the dark (July 30, 2013)

 

Outlet and Function Space Revenue Management is Here (August 27, 2013)

 

Take it Further…Total Revenue Management (September 24, 2013)

 

Help! The Cost of Turnover in Revenue Management is Killing My Business (October 29, 2013)

 

Revenue Management: The Road to CEO (November 19, 2013)

 

Compensation for the Revenue Professional: A look compensation’s impact on hiring and retention (December 17, 2013)

 

SERIES: Good Data In/Good Data Out

Good Data In/Good Data Out (April 9, 2013)

 

SERIES: Digital Marketing Series 2013

Leveraging the Digital Tool Box to Reach More Meeting & Event Planners (March 12, 2013)

 

Leveraging the Digital Tool Box to Increase Your Share of Unmanaged Business Travel (May 14, 2013)

 

Leveraging the Digital Tool Box to Optimize Your Transient Leisure Business (July 9, 2013)

 

Complimenting Brand Initiatives with Local Independent Digital Marketing (November 12, 2013)

 

eBusiness Planning for 2014 (December 10, 2013)

 

SERIES: Digital Marketing Series 2012

Part 1: The Mobile Marketing Action Plan for Hoteliers (April 17, 2012)

 

Part 2: The Path to Location-Based Marketing Success (June 13, 2012)

 

Part 3: The Third Leg - Tablet Marketing Strategy (August 8, 2012)

 

Part 4: How Do I Know if It's Working? Best Practices for Measurement & Analytics 4: (October 24, 2012)

 

Part 5: The Hotelier's Action Plan to Meet 2013 Digital Marketing Challenges (November 7, 2012)

 

SERIES: Revenue Management Series 2012

Shore Up Your Team’s Core Competencies (February 21, 2012)

 

Pricing Strategies to Preserve Value and Manage Risk (March 27, 2012)

 

Forecasting to Impact Results (April 25, 2012)

 

The Road To Total Revenue Management (May 22, 2012)

 

Leveraging Emerging Channels (July 31, 2012)

 

Understanding and Optimizing the Distribution Landscape (August 28, 2012)

 

Improve Your Business Acumen (November 15, 2012)

 

From Math to English (November 28, 2012)

 

Keeping Up With Trends (December 18, 2012)

 

SERIES: The Hotelier's Action Plan to Meet 2012 Digital Marketing Challenges

The Hotelier's Action Plan to Meet 2012 Digital Marketing Challenges (December 13, 2011)

 

SERIES: Best Practices in Creating An Effective Digital Marketing Plan

Best Practices in Creating An Effective Digital Marketing Plan (August 17, 2011)

 

SERIES: How to Build a Sales & Marketing Plan

How to Build a Sales & Marketing Plan: The Sales Plan (July 21, 2011)

 

How to Build a Sales & Marketing Plan: The Marketing Plan (August 2, 2011)

 

SERIES: The Impact of Social Media on Revenue Management

The Impact of Social Media on Revenue Management (June 30, 2011)

 

SERIES: 2011 Revenue Management Webinar Series

Session 1: What is the Future of Business Intelligence? (March 29, 2011)

 

Session 2: Is Revenue Management Art or Science? (A Special Question For Independents) (April 26, 2011)

 

Session 3: Who Are Your True Competitors? (May 24, 2011)

 

Session 4: How Will You Measure Your Success? (July 26, 2011)

 

Session 5: How Can You Get the Most from the Data You Have? (August 31, 2011)

 

Session 6: What is Your Hotel's Value Proposition? (September 27, 2011)

 

Session 7: Why Does the Revenue Manager Exist? Elevating the Role of the Revenue Manager (October 25, 2011)

 

Session 8: What Are the Best Practices in Pricing and Price Optimization? (November 22, 2011)

 

Session 9: What is the Future of Distribution? (November 29, 2011)

 

Session 10: What Will the Revenue Manager of the Future Look Like? (December 20, 2011)

 

SERIES: 10 Must Do’s for Online Reviews

10 Must Do’s for Online Reviews (March 15, 2011)

 

SERIES: How to Turn Loyal Customers Into Salespeople

How to Turn Loyal Customers Into Salespeople (March 10, 2011)

 

SERIES: 2011- Where Are We and Where Are We Going?

2011- Where Are We and Where Are We Going? (March 1, 2011)

 

SERIES: Digital Marketing Webinar Series with Gordon Liametz

Advanced Social Networking Strategies (February 24, 2011)

 

Social Networking Best Practices (March 8, 2011)

 

How to Use Geolocation Sites to Build Your Hotel’s Presence (March 22, 2011)

 

SERIES: A Look Ahead: 2011

A Look Ahead: 2011 (December 7, 2010)

 

SERIES: Revenue Management Webinar Series

Communicate RM Strategies To All Key Stakeholders (February 23, 2010)

 

Run As Fast Uphill As You Did Downhill (March 30, 2010)

 

Selling Value Over Price (April 27, 2010)

 

Grow RMs' Knowledge of Internet Marketing (May 26, 2010)

 

Use Data to Drive Revenue Management Decision Making (July 27, 2010)

 

Close the Divide Between Revenue Management and Customer Loyalty (August 31, 2010)

 

Shift from Analyst to Strategist (September 28, 2010)

 

Source-- Segmentation-- Channel (October 26, 2010)

 

Focus on Profit (November 30, 2010)

 

The Role of OTA In Your Distribution Strategy (December 14, 2010)

 

SERIES: Anatomy of a Hotel Social Media Campaign

Anatomy of a Hotel Social Media Campaign (November 16, 2010)

 

SERIES: Leveraging Location Based Marketing

Leveraging Location Based Marketing (November 9, 2010)

 

SERIES: Make Government Per Diem Rates Work For You- Selling the Segment

Make Government Per Diem Rates Work For You- Selling the Segment (October 7, 2010)

 

SERIES: Best Practices of Maximizing Your Hotel's Online Revenue and ROI

Best Practices of Maximizing Your Hotel's Online Revenue and ROI (September 21, 2010)

 

SERIES: Social Media Marketing Series

Mobile Marketing (July 1, 2010)

 

Building an In-Depth Social Media Strategy (July 8, 2010)

 

Best Practices – Step by Step Case Studies of How Two Companies Started and Built Their Social Networking (July 15, 2010)

 

SERIES: Who Has the Pricing Power and How Do You Gain Your Share of Preferred Corporate Rate Programs?

Who Has the Pricing Power and How Do You Gain Your Share of Preferred Corporate Rate Programs? (June 24, 2010)

 

SERIES: Fueling Sales with John Parke

Upsell in a Recovering Economy: Trends for Enhancing Group and Catering Sales (May 18, 2010)

 

Guess Who's Coming To Visit (June 1, 2010)

 

SERIES: Negotiating & Renegotiating Your Contracts

Negotiating & Renegotiating Your Contracts (March 23, 2010)

 

SERIES: Forecasting in Uncertain Times

Forecasting in Uncertain Times (February 2, 2010)

 

SERIES: 3 Part Series: How to Fuel Sales, Drive Awareness, and Optimize Revenue with the Social Networking W

How to Market Your Hotel, Destination or Attraction on Facebook (January 14, 2010)

 

How to Market Your Hotel, Destination or Attraction on Twitter (January 21, 2010)

 

How to Market Your Hotel, Destination or Attraction on LinkedIn (January 28, 2010)

 

SERIES: Economic Recovery and the Role of Revenue Management

Economic Recovery and the Role of Revenue Management (December 15, 2009)

 

SERIES: Leading A Motivated Sales Team

Leading A Motivated Sales Team (December 8, 2009)

 

SERIES: What's Next in 2010?

What's Next in 2010? (November 10, 2009)

 

SERIES: Social Media for Travel and Tourism

Social Media for Travel and Tourism (November 5, 2009)

 

SERIES: Hotelier / Planner Communications

Hotelier / Planner Communications: Do's, Don'ts & Pet Peeves -- And Viable Solutions (October 15, 2009)

 

SERIES: Search Engine Optimization and Social Media Management: Working Together

Search Engine Optimization and Social Media Management: Working Together (September 29, 2009)

 

SERIES: Setting Your Sights for 2010

Setting Your Market Sights: Los Angeles (September 15, 2009)

 

Setting Your Market Sights: New York (September 22, 2009)

 

What Does the Market Look Like, and How To Sell Yourself Out of This Recession: Session 3 of Setting Your Market Sights (October 6, 2009)

 

What Does The Market Look Like and How to Sell Yourself Out of This Recession- Chicago (October 20, 2009)

 

SERIES: Prospecting for Sales in Today’s World

Prospecting for Sales in Today’s World (August 18, 2009)

 

SERIES: Internet Marketing (3-part series)

How to Drive Leisure Business (July 14, 2009)

 

Assessing your Competition (July 21, 2009)

 

The Power of Linking (July 28, 2009)

 

SERIES: Forecasting in Uncertain Times

Forecasting in Uncertain Times (July 7, 2009)

 

SERIES: Seeing Green: Communicating with the Environmentally Conscious Traveler

Seeing Green: Communicating with the Environmentally Conscious Traveler (June 16, 2009)

 

SERIES: The New Revenue Management Metrics: Measuring Performance in the New Economy

New Revenue Management Metrics: Measuring Performance in the New Economy (June 4, 2009)

 

SERIES: Prospecting in a Down Economy: Proactive & Creative Prospecting Strategies

Prospecting in a Down Economy: Proactive & Creative Prospecting Strategies (May 28, 2009)

 

SERIES: The Importance of Marketing Strategy in Challenging Times

The Importance of Marketing Strategy in Challenging Times (May 21, 2009)

 

SERIES: Ninth Annual Resort Conference (4 part series)

The Voice of the Customers. Do you know what your customers are really thinking? (May 4, 2009)

 

The Case for Innovating Now (May 6, 2009)

 

Emerging Lifestyles and Travel Trends: Implications for Resort Marketing (May 11, 2009)

 

Managing Group Sales Contracts in a World Gone Mad (May 13, 2009)

 

SERIES: Internet Marketing (3 part series)

How to Reach the Transient and Group Government Market (April 21, 2009)

 

Online Resources to Drive Group Revenue (April 28, 2009)

 

How to Target Group Revenue Through Email Marketing (May 5, 2009)

 

SERIES: One-on-One with Smith Travel Research

One-on-One with Smith Travel Research (March 31, 2009)

 

SERIES: Revenue Management Series (Two-part)

Revenue Management in This Environment (March 19, 2009)

 

Total Hotel Revenue Management (March 26, 2009)

 

SERIES: Driving Ancillary Revenue With the Experts

Driving Ancillary Revenue With the Experts (March 10, 2009)

 

SERIES: The View from The Top: Trends in Sales Strategies in a Buyers Market

The View from The Top: Trends in Sales Strategies in a Buyers Market (March 5, 2009)

 

SERIES: Internet Marketing (2-part)

Organic Search Engine Optimization (February 26, 2009)

 

Social Media/Networking and Web 2.0 (March 3, 2009)

 

SERIES: Evolving Travel Intentions

Evolving Travel Intentions (February 17, 2009)

 

SERIES: Driving Business Revenue Through Successful Public Relations

Driving Business Revenue Through Successful Public Relations (February 10, 2009)

 

SERIES: Forecasting in a Windstorm

Forecasting in a Windstorm (February 3, 2009)

 

SERIES: Leading Through the Economic Crisis and Preparing for Recovery

Economic Trends Affecting Hospitality Sellers in Today's Turbulent Marketplace (December 2, 2008)

 

Maximizing Revenue in a Downturn (December 2, 2008)

 

Getting Your Message Across With An Integrated Marketing Strategy (December 3, 2008)

 

Ten Actions Your Sales Team Must Take in the Next 90 Days (December 3, 2008)

 

SERIES: 4-Part Webinar Series - Internet Marketing

Where Should I Budget my e-Commerce Marketing Dollars? (November 4, 2008)

 

What Types of Email Campaigns are Effective? (November 11, 2008)

 

Researching Companies Online...What Can I Learn Before the Sales Call? (November 18, 2008)

 

How can I increase my local search revenue? (December 11, 2008)

 

SERIES: Forecasting for 2009

Forecasting for 2009 (October 14, 2008)

 

SERIES: Demystifying Distribution

Demystifying Distribution: Building a Distribution Strategy in a Web 2.0 World (October 1, 2008)

 

SERIES: The Future of Leisure Travel: Outlook & Sales Strategies

The Future of Leisure Travel: Outlook & Sales Strategies (September 16, 2008)

 

SERIES: The Next Gen Traveler

The Next Gen Traveler (August 26, 2008)

 

SERIES: Revenue Management - 3 part series

Internal Assessment and Strategic Planning (August 7, 2008)

 

Distribution and Pricing (August 14, 2008)

 

Channel and Inventory Management: Practical Applications and A Glimpse Into The Future (August 21, 2008)

 

SERIES: The RFP Process

The RFP Process (August 5, 2008)

 

SERIES: 4-Part Webinar Series - Internet Marketing

How To Manage and Respond To Travel Review Websites (July 1, 2008)

 

Measuring the Success of Your Website Analytics (July 10, 2008)

 

What Should My SEO/SEM Company Be Doing for Me? (July 24, 2008)

 

Site Clinic (July 31, 2008)

 

SERIES: Are Travel Agents Destined For Extinction? Myths and Reality

Are Travel Agents Destined For Extinction? Myths and Reality (June 17, 2008)

 

SERIES: View from the Top

Customer Watch: The Outlook For Business Travel and Meetings & Conventions (May 6, 2008)

 

Customer Watch: The Industry Responds & Speaks Out About Current Trends in the Business Travel and Meetings & Conventions Markets (May 13, 2008)

 

SERIES: Are You LinkedIn or Left Out?

Are You LinkedIn or Left Out? (April 15, 2008)

 

SERIES: 3-Part Series - Advanced Sales

Improving Sales Force Effectiveness (April 8, 2008)

 

Staffing (April 22, 2008)

 

Channel Management (April 29, 2008)

 

SERIES: 3-Part Series: Being Green in Hospitality

The Cost of Both Going and Not Going Green! (March 4, 2008)

 

Green Customer Voice Program (March 20, 2008)

 

Bringing It All Home – So What’s Your Next Step in the “Greening” of Your Hotel or Destination? (April 3, 2008)

 

SERIES: The Travel Marketer’s Guide to Social Media and Social Networks

Overview of Social Media (February 7, 2008)

 

Social Media Metrics (February 12, 2008)

 

SERIES: Internet Marketing Series

Optimizing Online Press Releases (January 22, 2008)

 

Developing Effective e-Mail Marketing Campaigns (February 28, 2008)

 

Marketing to Groups Online (March 11, 2008)

 

SERIES: The State of the Industry - A Forecast for 2008

The State of the Industry - A Forecast for 2008 (January 15, 2008)

 

SERIES: A Guide to Going Green

What does “Going Green” mean? (October 30, 2007)

 

Benefits From Integrating “Green” Practices (November 8, 2007)

 

A Green Panel: What? How? When? Cost/Benefit? (November 15, 2007)

 

SERIES: Internet Marketing

Session I - How Develop a 2008 Internet Marketing Budget for Your Hotel (October 2, 2007)

 

Session II - How to Choose Keywords for Your Website (October 11, 2007)

 

Session III - How to Write for the Search Engines (October 16, 2007)

 

Session IV - How to Develop a Strategic Linking Campaign (November 6, 2007)

 

SERIES: Convergence or Collision? Technology Based vs. Relationship Based Selling

Session 1 (September 18, 2007)

 

Session 2 (September 25, 2007)

 

SERIES: Online Metrics for Travel Marketers

Online Metrics for Travel Marketers (August 29, 2007)

 

SERIES: 2008 Customer Trends

2008 Customer Trends (August 28, 2007)

 

SERIES: Advanced Revenue Management Resources for the Future

Advanced Revenue Management Resources for the Future (August 23, 2007)

 

SERIES: Forecasting for 2008

Forecasting for 2008 (August 14, 2007)

 

SERIES: Best Practices in e-Commerce

Maximize Your Website Design for Conversions and the Search Engines (June 28, 2007)

 

Search Engine Optimization (July 10, 2007)

 

How to Leverage the OTA (Expedia, Travelocity, Orbitz) Websites (July 26, 2007)

 

How to Find Sales Leads on the Internet (August 2, 2007)

 

SERIES: Creating a Competitive Advantage: Essential Leadership Skills - Four-Part Series

Feedback is the Breakfast of Champions (April 12, 2007)

 

Developing Your Circle of Influencers (May 10, 2007)

 

Building Your Strength Through Empowerment (May 31, 2007)

 

An Innovative Approach to Motivation (June 8, 2007)

 

SERIES: Revenue Management - 2 part series

Maximize Your Approach to Group Analysis and Group Management (April 24, 2007)

 

Maximize Your Approach and Management of Corporate Negotiated Accounts (May 8, 2007)

 

SERIES: Groups and Meetings: Market Opportunity Redefined

Groups and Meetings: Market Opportunity Redefined (April 4, 2007)

 

SERIES: Is the Government Giving You the Business?

Part 1 (March 1, 2007)

 

Part 2 (March 8, 2007)

 

SERIES: How To Do Business with the Government Today

How To Do Business with the Government Today (February 22, 2007)

 

SERIES: Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges

Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges (February 15, 2007)

 

SERIES: Taking Your Email Marketing to the Next Level

Taking Your Email Marketing to the Next Level (February 8, 2007)

 

SERIES: Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century

Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century (February 1, 2007)

 

SERIES: The State of the Industry – A Forecast for 2007

The State of the Industry – A Forecast for 2007 (January 17, 2007)

 

SERIES: Personal Branding

Personal Branding (January 16, 2007)

 

SERIES: Profits and Pitfalls of Online Marketing

Profits and Pitfalls of Online Marketing (December 12, 2006)

 

SERIES: Hotel Sales Two-Part Series Presented by Cindy Novotny

Negotiating the Tough Deal (November 30, 2006)

 

Improve Your Productivity Skills in a Technology Driven World (December 5, 2006)

 

SERIES: Customer Intimacy: The Key to Profitability

Customer Intimacy: The Key to Profitability (November 14, 2006)

 

SERIES: The Role of the Sales and Marketing Professional in the Creation and Management of Demand

A Paradigm Shift: Sales and Marketing and Revenue Management (September 19, 2006)

 

Marketing Strategies and Market Segmentation (September 26, 2006)

 

Bringing It, and Us, All Together (October 3, 2006)

 

SERIES: Defining Revenue Management: Top Line to Bottom Line

Session I - Introduction to Webinar Series and Revenue Management (July 11, 2006)

 

Session II - Building a Successful Revenue Management Culture (July 25, 2006)

 

Session III - Developing a Market-Driven Revenue Strategy (August 8, 2006)

 

Session IV - Results-driven Forecasting: Demand versus Strategic (August 29, 2006)

 

Session V - Implementing Winning Inventory and Demand Control Strategies (September 12, 2006)

 

SERIES: The Leisure Sales Game

Session I - Identifying Your Target Segments (June 6, 2006)

 

SERIES: Partnering for Success

Session I - Best Practices in CVB-Partner Relationships (April 4, 2006)