SERIES: Partnering for Success The Hospitality Sales and Marketing Association International (HSMAI) and Destination Marketing Association International (DMAI) have partnered to develop a three-session webinar series specific to the sales and marketing staff of CVBs, hotels, and related industry partners.
Session I - Best Practices in CVB-Partner Relationships (April 4, 2006) A panel of CVB and hotel executives presented case studies and best practices from destinations that have created a positive working relationship with area hotels and other partners in a candid discussion of what works and what doesn’t in CVB-Partner relationships.
SERIES: The Leisure Sales Game The Hospitality Sales and Marketing Association International (HSMAI) is pleased to present a four-part webinar series on the leisure travel market. Who are leisure travelers today? And how do you find and attract them?
Session I - Identifying Your Target Segments (June 6, 2006) This session focuses on identifying your top segments as well as the top segments in the marketplace. By knowing your segments, you will be able to identify and capture more similar business.
SERIES: Defining Revenue Management: Top Line to Bottom Line A five-part webinar series on the exciting and expanding field of revenue management. In conjunction with the release of the special report, Defining Revenue Management: Top Line to Bottom Line, written by Kathleen Cullen and Caryl Helsel of Inspire Resources and published by the HSMAI Foundation and HSMAI’s Revenue Management Special Interest Group Advisory Board.
Session I - Introduction to Webinar Series and Revenue Management (July 11, 2006) This webinar will provide an introduction to the Webinar series. It will include a brief history of the special report, the approach, findings and goals of the report along with the next steps. It will also touch on what revenue management includes today compared to what it will look like in the future.
Session II - Building a Successful Revenue Management Culture (July 25, 2006) This Webinar will address the challenges that exist when trying to incorporate a revenue management culture and position (new or existing) into the organization.
Session III - Developing a Market-Driven Revenue Strategy (August 8, 2006) A review of what a revenue strategy must consider and include, as well as an overview of the reasons a revenue strategy is necessary. The most common challenges of implementing and executing of the strategy are discussed, along with suggested solutions to overcome them.
Session IV - Results-driven Forecasting: Demand versus Strategic (August 29, 2006) A review of unconstrained demand along with strategic forecasting and how they differ and why both are important is provided.
Session V - Implementing Winning Inventory and Demand Control Strategies (September 12, 2006) An assessment of stay controls and the potential impact – both positive and negative – these stay controls may have on the hotel’s revenue.
SERIES: The Role of the Sales and Marketing Professional in the Creation and Management of Demand Bonnie Buckhiester and Victoria Edwards, Buckhiester Management USA, Inc., have designed a special three-part revenue management series for HSMAI University for today’s sales and marketing professionals.
A Paradigm Shift: Sales and Marketing and Revenue Management (September 19, 2006) This webinar explores the new way of viewing reality, and examines demand creation versus demand management as separate but equal responsibilities.
Marketing Strategies and Market Segmentation (September 26, 2006) This webinar looks at the interwoven threads of responsibility and accountability, and re-examines a hotel's traditional view of market segmentation.
Bringing It, and Us, All Together (October 3, 2006) The final webinar in this series helps to put it all together so that the full executive management team can work together even more collaboratively for greater revenue success.
SERIES: Customer Intimacy: The Key to Profitability Click here for
Customer Intimacy: The Key to Profitability (November 14, 2006) This workshop is designed to focus hoteliers on the benefits of out-of-the-box thinking about CRM and loyalty programs.
SERIES: Hotel Sales Two-Part Series Presented by Cindy Novotny Click here for
Negotiating the Tough Deal (November 30, 2006) You can’t turn a tough negotiator into a collaborative partner, but you can achieve a win-win result by applying solid negotiating skills.
Improve Your Productivity Skills in a Technology Driven World (December 5, 2006) In a world of exponentially increased communication and responsibility, yesterday’s methods of time management simply don’t work. Think about trying to “manage” time…it keeps on ticking regardless of your interruptions, and the demands placed on you from customers, bosses, and peers.
SERIES: Profits and Pitfalls of Online Marketing Click here for
Profits and Pitfalls of Online Marketing (December 12, 2006) This webinar will review these areas and more to help you ensure that your brand is protected and third parties are not using your brand or images inappropriately, that your email campaigns are not just revenue-producing but safe and legal, and that your online content is not going to cause you difficulty down the road.
SERIES: Personal Branding Click here for
Personal Branding (January 16, 2007) Learn how to use the power of personal branding to reach the pinnacle of success with John Fareed’s step-by-step workshop on how to create, launch, and manage your own brand successfully.
SERIES: The State of the Industry – A Forecast for 2007 Click here for
The State of the Industry – A Forecast for 2007 (January 17, 2007) Where are we now? Where is the industry headed? Most importantly, how can you plan for the next 12 months to ensure maximum profitability?
SERIES: Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century Click here for
Prospecting, Profiling and Profiting – Relationship Selling in the 21st Century (February 1, 2007) Understand the importance and methodologies necessary for successful relationship selling.
SERIES: Taking Your Email Marketing to the Next Level Click here for
Taking Your Email Marketing to the Next Level (February 8, 2007) Cindy Estis Green will moderate a panel discussion on how to get your messages through in an increasingly crowded space: what works, and just as importantly, what doesn’t.
SERIES: Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges Click here for
Internet Marketing for Resorts: New Customers, New Channels, New Costs and New Challenges (February 15, 2007) This webinar will reveal the findings from the 2005 Resort Best Practices study on Internet Marketing made available to the public at the close of 2006.
SERIES: How To Do Business with the Government Today Click here for
How To Do Business with the Government Today (February 22, 2007) A panel of industry experts will help you to understand how to do business more professionally and more profitably with this $2.5 billion dollar market.
SERIES: Is the Government Giving You the Business? Click here for
Part 1 (March 1, 2007) The Federal Government, civilian and military, is the single biggest user of hotel rooms in the country. This workshop is a “tool kit” for penetrating, marketing, and selling to this lucrative market.
Part 2 (March 8, 2007) These two sessions will look at the scope, size, and unique characteristics of doing business with the government.
SERIES: Groups and Meetings: Market Opportunity Redefined Click here for
Groups and Meetings: Market Opportunity Redefined (April 4, 2007) The U.S. groups and meetings marketplace is in transition. Technology, channel shift and Travel 2.0 are changing the way travelers research and book their burgeoning corporate meetings, trade shows, and leisure gatherings.
SERIES: Creating a Competitive Advantage: Essential Leadership Skills - Four-Part Series Click here for
Feedback is the Breakfast of Champions (April 12, 2007) In business today, regardless if you lead a team of people or not, your ability to effectively give and receive feedback will inevitably strengthen your credibility and leadership within your organization. Feedback requires planning, effective communication, strong leadership, practice, and skill.
Developing Your Circle of Influencers (May 10, 2007) You can improve your credibility and enhance your leadership skills by strategically developing a circle of influencers that will give you a competitive edge. This 60-minute session will introduce a development plan that you can use to chart your own leadership path.
Building Your Strength Through Empowerment (May 31, 2007) This 60-minute session will cover the basic concepts of empowerment.
An Innovative Approach to Motivation (June 8, 2007) This 60-minute webinar will focus on how the daily work can create ‘battle weary employees’ and how you can effectively overcome this dilemma in order to make your business more successful -– even if you’re not the boss!
SERIES: Revenue Management - 2 part series Click here for
Maximize Your Approach to Group Analysis and Group Management (April 24, 2007) The 60-minute webinar will review an example of a detailed group analysis, the elements that should be considered including transient displacement and various group attributes, and help you to be sure that once a group is booked, revenue is managed properly to ensure that all opportunities are maximized.
Maximize Your Approach and Management of Corporate Negotiated Accounts (May 8, 2007) Join us for this 60-minute discussion on the elements that are critical to identifying the most valuable accounts that are the best fit to your hotel.
SERIES: Best Practices in e-Commerce Click here for
Maximize Your Website Design for Conversions and the Search Engines (June 28, 2007) This 60-minute webinar shares solutions to maximize your website design for web surfers. You will learn website design tips and tricks that improve visitor conversion rates. Plus, you’ll discover the hot trends for Internet marketing strategies to drive traffic to your website and add value for visitors.
Search Engine Optimization (July 10, 2007) Everyone wants to have their website listed in the first page of Google, Yahoo, MSN, and other search engines. So, just how do you achieve these top search engine rankings?
How to Leverage the OTA (Expedia, Travelocity, Orbitz) Websites (July 26, 2007) During this 60-minute webinar you will learn not only how to maximize your placement on these sites but also what content enhancements you can make to help consumers make their booking decision.
How to Find Sales Leads on the Internet (August 2, 2007) This 60-minute webinar is a must fo any hotel seeking to find new sources of sales leads.
SERIES: Forecasting for 2008 Click here for
Forecasting for 2008 (August 14, 2007) Working on your 2008 Market Plans? How will you invest your marketing dollars? Need data, advice, forecasts, revenue and expenses stats?
SERIES: Advanced Revenue Management Resources for the Future Click here for
Advanced Revenue Management Resources for the Future (August 23, 2007) Here is the tool you need to understand what is happening today – and tomorrow -- in the evolution of revenue management. The industry has come so far, so fast. Stop, take a breath, and spend 75 minutes with these top experts.
SERIES: 2008 Customer Trends Click here for
2008 Customer Trends (August 28, 2007) During this 60-minute webinar, Industry experts David Bratton and Michael Pusateri discuss industry trends and customer behavior and psychology in various market segments including the leisure traveler and group business, and what can be expected in the months and year to come.
SERIES: Online Metrics for Travel Marketers Click here for
Online Metrics for Travel Marketers (August 29, 2007) This 60-minute webinar presents an at-your-fingertips synopsis of the salient points and a far-reaching discussion of the 2007 Research Report: The Online Metrics Handbook for Travel Marketers, a publication published by the HSMAI Foundation and the Travel Industry Association.
SERIES: Convergence or Collision? Technology Based vs. Relationship Based Selling Click here for
Session 1 (September 18, 2007) This 60-minute webinar focuses primarily on what is happening on sales teams.
Session 2 (September 25, 2007) This 60-minute webinar will look at it from a planner’s/buyer’s perspective.
SERIES: Internet Marketing Click here for
Session I - How Develop a 2008 Internet Marketing Budget for Your Hotel (October 2, 2007) In this 60-minute session, we will guide you through the process of the line items you should consider for your e-Commerce marketing budget.
Session II - How to Choose Keywords for Your Website (October 11, 2007) During this 60-minute webinar we will guide you through the process of how to select keywords for your search engine marketing efforts.
Session III - How to Write for the Search Engines (October 16, 2007) During this 60-minute webinar we will guide you through how easy it is to create content-rich pages that appeal to both your website visitors and to the search engine spiders.
Session IV - How to Develop a Strategic Linking Campaign (November 6, 2007) Building a link popularity strategy is one of the most important things you can do to ensure the success of your website. Finding which links will be the best for your website is an art and science, and during this 60-minute session we will have examples to share with the audience.
SERIES: A Guide to Going Green This 3-part webinar will cover the spectrum of what it takes to “go green” at your property, destination, or in your supplier business.
What does “Going Green” mean? (October 30, 2007) During this 60-minute webinar you will receive a guide that clearly defines what “Going Green” means.
Benefits From Integrating “Green” Practices (November 8, 2007) The 60-minute webinar will cover the benefits/profitability of eco-efficiency management, which creates more value with less impact using industry examples.
A Green Panel: What? How? When? Cost/Benefit? (November 15, 2007) During this 60-minute session Beverly Oviedo will moderate a panel of hospitality professionals speaking about "green" new construction, communicating "green" compliance to meeting planners and guests, waste management, and tourism partnerships.
SERIES: The State of the Industry - A Forecast for 2008 Join us for a 60-minute panel moderated by Robert Gilbert, President & CEO of HSMAI.
The State of the Industry - A Forecast for 2008 (January 15, 2008) Join us for a 60-minute panel moderated by Robert Gilbert, President & CEO of HSMAI.
SERIES: Internet Marketing Series 3-Part Internet Marketing Series presented by Gordon Liametz, President, Revenue Performance.
Optimizing Online Press Releases (January 22, 2008) During this 60-minute session you will learn how online press releases can help build credibility and drive revenue.
Developing Effective e-Mail Marketing Campaigns (February 28, 2008) By the end of this 60-minute webinar you will have the best practices to increase your open rates, click through rates, reduce unsubscribes, and increase conversions.
Marketing to Groups Online (March 11, 2008) By the end of this 60-minute webinar, you will have an action plan in place to increase your weekend or weekday group booking opportunities via the Internet.
SERIES: The Travel Marketer’s Guide to Social Media and Social Networks 2-Part Series moderated by Cindy Estis Green, CEO, The Estis Group
Overview of Social Media (February 7, 2008) This 60-minute webinar will provide travel marketers with an overview of the current state of social media and social networks.
Social Media Metrics (February 12, 2008) This 60-minute session will outline the impact social media and social networks have on marketing and the various ways that this phenomenon will affect a travel organization’s bottom line.
SERIES: 3-Part Series: Being Green in Hospitality Click here for
The Cost of Both Going and Not Going Green! (March 4, 2008) This 60-minute webinar will include a detailed overview of the basics of green and sustainable operations in existing hotels and destinations.
Green Customer Voice Program (March 20, 2008) A panel of meeting and event planners will join our 60-minute webinar to discuss with a LEED expert what's important to them, and what's not, when choosing green hotels and destinations.
Bringing It All Home – So What’s Your Next Step in the “Greening” of Your Hotel or Destination? (April 3, 2008) During this 60-minute webinar hear from industry experts who will share best practices, and how they are handling their “green” sales and marketing efforts.
SERIES: 3-Part Series - Advanced Sales Click here for
Improving Sales Force Effectiveness (April 8, 2008) This 60-minute program will give real-life examples of how sales professionals are spending their time today and offer specific insights into ways to increase your sales team's productivity.
Staffing (April 22, 2008) This 60-minute program will offer insights into what factors need to be considered when setting staffing levels in today's turbulent marketplace.
Channel Management (April 29, 2008) During this 60-minute session learn how today's sales leaders are taking steps to more effectively manage lead volume and focus on the best business.
SERIES: Are You LinkedIn or Left Out? Click here for
Are You LinkedIn or Left Out? (April 15, 2008) Are you getting LinkedIn invitations and wondering "Now what do I do? Is this even relevant to me?" Whether you're a neophyte or an experienced social networker, there's something in this 60-minute session for you.
SERIES: View from the Top Click here for
Customer Watch: The Outlook For Business Travel and Meetings & Conventions (May 6, 2008) This 60-minute session will present the findings from two key research reports framing the 2008 forecast for two key market segments: corporate and meetings & conventions.
Customer Watch: The Industry Responds & Speaks Out About Current Trends in the Business Travel and Meetings & Conventions Markets (May 13, 2008) This 60-minute session will provide follow-up to the previous webinar reviewing the original outlooks for 2008.
SERIES: Are Travel Agents Destined For Extinction? Myths and Reality Click here for
Are Travel Agents Destined For Extinction? Myths and Reality (June 17, 2008) During this 60-minute webinar, senior director of research at PhoCusWright, Douglas Quinby explores the myths and tells you what's really going on in this still very important and fast changing distribution channel.
SERIES: 4-Part Webinar Series - Internet Marketing Click here for
How To Manage and Respond To Travel Review Websites (July 1, 2008) In this informative 60-minute webinar you will learn how to strategize and implement programs to manage the online review websites.
Measuring the Success of Your Website Analytics (July 10, 2008) By the end of this 60- minute webinar, you will have a basic understanding of what to look at each month with your website analytics and how to use this information to make more money from your website and increase conversions.
