Guide Specifications: An Introduction for Building Product Manufacturers and Sales Reps
(60 minutes)

CSI Webinar
Guide Specifications: A Marketing Tool for Manufacturers and Sales Reps

Vivian Volz Michael Chusid

Michael Chusid, RA, FCSI, CCS, SCIP
Vivian E. Volz, RA, CSI, CCS, LEED AP

Building product manufacturers often provide guide specs to specifiers for use as starting points in the writing of project specifications. A simple guide spec is a useful tool, but much more can be accomplished when a manufacturer understands the guide spec's potential. A well-crafted guide spec, employing CSI's principles of specifying, can educate the design professional, hold the keys to successful installation, and build trust between the manufacturer and the design team. This course, led by two experienced specifiers with expertise in guide specification writing, will help suppliers identify whether a guide spec would be a valuable addition to the product literature. The course will offer insight into preparing documents that will be valuable to design professionals, contractors, and customers.

Learning Objectives

  1. Understand what a guide specification is and how to use it to communicate with the design community.
  2. Understand the audiences addressed by a guide spec and the goals of speaking to each.
  3. Be able to apply CSI formats and principles to the special requirements of guide specs.
  4. Know how to use notes to specifier, optional text, and other tools to provide "point-of-specification" assistance to specifiers.
  5. Use guide specifications to reduce product liability and the potential for construction claims.
  6. Train your sales team to use guide specifications as marketing collateral.
Credit: 1.0 PDHs, 1.0 AIA LUs

Select a Webinar Format:
Guide Specifications: An Introduction for Building Product Manufacturers and Sales Reps  $55.00 for CSI Member, $75.00 for Non-member