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Maren Colon
Snacks, Lunches and Fine Dining: Understanding Consumer Financial Interactions in a Multi-Channel World
Recorded on December 12, 2012 (60 minutes)

Sponsored by:



Steve Shaw
Vice President, Strategic Marketing


Customer expectations and behaviors are impacting the way financial services are delivered and consumed across banking channels. Customers expect consistent information at every access point, yet their interactions diverge by channel. They snack via the mobile channel with fast and frequent interactions. They lunch online as they spend time comparing products on the menu. Branch visits are like fine dining, with lively conversation that drives high-value decisions.

Delivering consistent information across channels while supporting various appetites is essential to relationships and revenues. Attend this session to understand changing customer preferences across channels, and how to cater to them.


  1. Shifts from traditional to digital channels
  2. How consumers use different channels for different financial management tasks
  3. How tablets impact mobile banking


  1. Understand how different channels are best suited to different activities and customer needs
  2. Learn what to prioritize for digital channel deployment
  3. Discover opportunities for reaching new customers and reinforcing existing relationships through channel optimization


Steve ShawAs Vice President of Strategic Marketing for Digital Channels and Electronic Payments at Fiserv, Steve Shaw is responsible for the overall marketing and communications strategy, as well as product marketing and industry intelligence activities for the company's Digital Channels and Electronic Payments divisions. Shaw has focused on expanding awareness for the company's integrated online banking, payment and mobile banking services; developing innovative product roadmaps; and supporting the launch of a new Fiserv brand.

Shaw has been with Fiserv for 11 years. Originally joining Corillian Corporation in 2000, Shaw became part of Fiserv through the company's acquisition of CheckFree Corporation in 2007. Prior to taking his current role, Shaw served as a Director and Product Strategist where he was responsible for the overall product marketing and marketing communications activities for Electronic Banking Services. During his time with Fiserv, Shaw has also held positions as director of marketing, corporate communications manager and public relations manager.

With years of progressive experience in the financial services industry, Shaw is a well-respected thought leader, regularly presenting at industry trade shows and often quoted in top-rated industry publications, including American Banker.

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