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Maren Colon
Account Takeover Protection for Online and Mobile Banking
Recorded on December 9, 2014 (60 minutes)

Sponsored by:


Gasan Awad, Vice President, Identity and Fraud Product Management, Equifax Inc.

Max Anhoury, VP Global Partnerships, iovation


The financial space is fiercely competitive and the need to add and retain customers means balancing their online experience with risk. In 2013, account takeover fraud losses grew nearly 70 percent to $4.6 billion according to Javelin Research. A multi-layered approach to fighting account takeover is critical as more financial services are offered across online and mobile channels. Join the fraud experts from Equifax and iovation to find out how you can apply both device-based and identity intelligence to cut account takeover losses. 


  1. How to introduce identity and device protections at key touch points
  2. Leveraging multiple data sources for identity verification
  3. Incorporating device intelligence to flag risk and expedite good customers
  1. Safeguard both online and mobile channels 
  2. Incorporate behavioral tracking to complement your risk analysis
  3. Optimize progressive authentication to mitigate risk

Gasan Awad, Vice President, Identity and Fraud Product Management, Equifax 

Gasan brings over 16 years of professional experience in the fraud and risk management area to Equifax, where he is responsible for the development and execution of product strategy for the Identity and Fraud portfolio. In prior roles Gasan has lead the Fraud teams at Prudential Bank, CompuCredit, Revolution Money, and Serve an American Express Company. Gasan holds a BA degree in International Business from the University of Georgia where he graduated Magna Cum Laude.

Max Anhoury, VP Global Partnerships, iovation

Max brings over 25 years of technology experience to iovation, originally as VP, Global Sales and currently in the role of VP, Global Partnerships, driving strategic growth for the company through channel partnerships. He has extensive expertise in combating fraud in the financial and technology sectors, with previous leadership roles at CommercePath, Captaris and TOPLINE Performance.

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