There’s a nugget that exists in every company, the thing that truly makes it different. This session discusses how you can use this nugget to create an identity and message designed to standout, and choose communication channels that are based on any budget.
- Understand what a brand is, and why it is important
- How to be more efficient in marketing your brand
- Brand building on the internet, inc. social media tips
- How to start the branding process on your own
Michael Wollner is a master architect of strategies, simple designs and experiences. His curiosity has fueled his passion for creativity ever since entering the advertising arena in 1980. Over the past three decades, Michael has worked as an art director, creative director and branding expert with high profile agencies such as Ogilvy and DDB Needham. His extensive client roster included major corporations such as American Express, McDonnell Douglas/Boeing, Epson, Mitsubishi, TRW, Castle Rock Entertainment, Marriott, Nutrasweet, AVID, government giants such as NASA, and charities such as Southern California Special Olympics and several nationwide animal rescue organizations. Michael has served on several judging panels for international advertising awards shows, including the prestigious Clio Awards. He has received honors from the International Advertising Festival (IAF) for outstanding achievement in print and interactive design, the New York Festivals international competition for outstanding achievement in interactive multimedia design, DDB Pinnacle Award signed by DDB Chairman Keith Reinhard, and other design awards from Europe and the U.S. He is a past instructor of design and illustration at the AFI (American Film Institute) and has served as a panelist and speaker during the Hollywood Film Festival, MacWorld, and the 2008 Lodging Conference. Michael has also spoken about digital proposal creation within the space industry on request for management teams at Boeing in Seattle. He was also a key player in the development of the first ever digital proposal for the new X-33 program at McDonnell Douglas. Michael earned a degree in graphic design and visual communication from Westerdal School of Advertising in Europe. He also studied marketing and consumer psychology at the Institute of Marketing in Oslo, Norway.