No, this isn’t spy-vs-spy! But knowing how to transform existing information into actionable competitive intelligence that can help you outsmart and outmaneuver your competition is one way to stay afloat in a troubled economy. Ken Sawka, a leading authority on competitive intelligence, will discuss how to mine intelligence from available information sources, the importance of analysis and trend-spotting, and the unique early warning capabilities that come with an organized focus on competitive intelligence.

Are your customers truly satisfied with your service? Would they leave your business for “greener pastures” at the first sign of dissatisfaction? Even worse, would you even know why they left you? Ellen Bremen has the communication know-how and the customer service expertise to show you how to assess the need for change, based on a fresh snapshot of your overall service. She’ll help you create a vision statement for your customer service, and show you how to take a step-by-step approach to ensure buy-in of your new customer service methods.

Eric Richardson, President of Growth Development Associates, has worked with everyone from corporate giants to small pool and spa companies to develop marketing strategies that produce sales results. Buyers are still out there, but you’ll need a plan that’s better than your competitors to find them and sell them, if you want to survive the current economic challenges. Get the tools you need to create that plan – and start seeing results!

Are you looking for new ways to keep your business thriving during this economic downturn? Jack Manilla, a successful pool business owner, will share his “safari experiences” into new territory, as he reinvented his business. Turning a routine repair into a major renovation started him down a new path he’ll share with you as he also identifies the key planning steps you can employ to change a current business focus to new market opportunities. Leveraging a new business in a challenging economy is not impossible!

Get your employees to the "zone" and they’ll give their best - and drive results for your company. Haven’t found the "zone" yet? Jay Forte, President of Humanetrics, will give you the tools to create a powerful workplace culture that invites and keeps the best employees, as well as techniques to assess talents to put employees in the right role for them to reach their "zone" of best performance. You know the potential is there for peak results – take it over the top now!