Digital Marketing: Today’s Most Actionable Direct Response ToolAugust 22, 2012 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT
In the context of today's rapidly shifting media environment, learn current best practices and tips for targeting both existing and prospective new patrons where they gather online, plus how to deliver compelling campaigns that build engagement and result in measurable transactions. The webinar will cover a wide spectrum of information including digital advertising delivery mechanisms, targeting specific audience profiles, creative best practices, how to best leverage search engine marketing (SEM), as well as integration and tracking results within ticketing platforms.
Moderated by: Laura Kakolewski, Program Coordinator for Arts Marketing and Audience Engagement, Americans for the Arts
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