Incorporating Digital Marketing Into Your Fundraising PlanJune 20, 2012 at 1:00 PM EDT, 12:00 PM CDT, 11:00 AM MDT, 10:00 AM PDT
Your donors are online, and your fundraising strategy must reflect this reality. As your organization's demographics change, so must your tactics for reaching new members in order to cultivate them into active supporters and, eventually, long-term donors. Digital marketing's many platforms allow your organization to reach the right audience at the right time, in increasingly targeted and sophisticated ways, yielding measurable return on investment (ROI).
Join us for an introduction to how digital marketing and advertising can be used to improve your fundraising effectiveness. Learn best practices to test your way into online marketing and maximizing fundraising ROI. Our presenters will provide an overview and case study on best practices for integrated marketing and fundraising using:
* Search Advertising
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