In this webinar, you will gain an understanding of the competitive environment for consumer attention and discover the how to maximize your impact with limited dollars. Our presenter Jen Taylor will cover media and advertising options (paid and grassroots media) and how the layering of various media can best deliver your message and win audiences.

Presented by: Jen Taylor, aka Entertainment

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement