EVALUATION IN ACTION! Credible Qualitative Design & Analysis

April 18, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT
(90 minutes)
Anecdotes and qualitative evidence are critical to communicating the transformative effects of arts and culture and giving a full sense of impact of arts for change work. Learn how to collect and analyze qualitative data that's credible. Qualitative information is important for indicating changes in awareness, attitudes, the content and tenor of public dialogue, and in describing the role, nature, and efficacy of aesthetic activity. But it is often considered "soft" evidence. Through multiple evaluation stories by arts practitioners that touch on ethnographic and other qualitative approaches, this webinar illuminates principles to support systematic planning for, and collection and analysis of qualitative data so that findings hold water. You'll learn how to select and prepare credible evaluators and/or observers, methods to summarize and analyze qualitative data such as interview and focus group documentation, dialogue and meeting notes, and dialogues; and how to combine qualitative and quantitative information to communicate concise and compelling results.

Presented by: M. Christine Dwyer, RMC Research and Amy Kitchener, Executive Director Alliance for California Traditional Arts

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