EVALUATION IN ACTION! Understanding Long-term & Cumulative Effects
(June 27, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT)
The social effects of arts programs often accrue after project timeframes or grant periods end. They are often catalytic to other effects, for example, creative work can connect and deepen relationships which in turn build capacity and spur new community action. When projects, programs, and organizational work are grounded in place over time, cumulative effects can manifest. Through stories of multiple projects, including the Dance Exchange's Shipyard Project in Portsmouth NH, participants will look at how creative work can create conditions that make other outcomes possible. You'll learn how to identify plausible precursors or indicators of long-term outcomes that can be measured in the short-term. Visualizations of effects over time will be presented to illuminate these points as well as suggest ways of presenting your own cumulative, long-term, or invisible effects.

Presented by: M. Christine Dwyer, RMC Research; Laura Zabel, Springboard for the Arts

Planning and Creating Successful Cultural, Arts, and Entertainment Districts
(July 10, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT)
Do you have an area in which you want to create a District? What are the planning steps needed to move you forward? During this webinar you will also hear from experts on how they planned and developed successful and thriving Districts.

Business Speak-Can we talk? Trends in Business Support for the Arts
(July 18, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT)
Learn trends in business support for the arts from our newly released 2013 BCA Triennial Survey of Business Support for the Arts. This study explores how and why small, midsize and large businesses partner with the arts. Experts in corporate giving will discuss how these trends fit into the current landscape and how you can leverage this information.

Are you Prepared? Emergency Preparedness
(September 4, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT)

Business Speak-Can we talk? Meet the Real Shakespeare of Litigation
(September 19, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT)
The real Shakespeares of Litigation, Coltranes of Chemistry and Picassos of Accounting will discuss how arts education, arts programs at the workplace and connections to arts organizations in their own communities have enhanced their work. Learn from business people in different industries about how partnerships with the arts makes business sense.

Be the Change You Want to See in Your Arts Organization: Reaching Diverse Audiences
(October 8, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT)
Presented by: Adam Thurman, Director of Marketing & Communications, Court Theatre at the University of Chicago, Chicago, Illinois.

The Basics of Local Arts Management: Planning
(October 16, 2013 at 3:00 PM EDT, 2:00 PM CDT, 1:00 PM MDT, 12:00 PM PDT)
What's the best planning approach for your organization? How do you know what type of planning you need? During this webinar you will learn about the different types of plans including: Strategic, Financial, Program, Cultural, and Operational and ways to determine which one is right for your organization.

The Basics of Local Arts Management: Board Development
(November 6, 2013 at 3:00 PM EST, 2:00 PM CST, 1:00 PM MST, 12:00 PM PST)
How can you create a more dynamic and effective board in the local arts field? During this webinar you will learn successful techniques to align the priorities of the organization with the community's leadership and talent and how to strengthen board members' role as an executive leader in their organization and community.

2013 BCA 10 Case Studies
(November 21, 2013 at 3:00 PM EST, 2:00 PM CST, 1:00 PM MST, 12:00 PM PST)
Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Hear directly from 2013 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community.

The Basics of Local Arts Management: Fundraising
(December 4, 2013 at 3:00 PM EST, 2:00 PM CST, 1:00 PM MST, 12:00 PM PST)
This webinar will discuss current trends in philanthropy and new ideas for developing resources for your organization. Resource development can come in the form of new partnerships, strategic alliances, or utilizing what you are already doing to better leverage revenue dollars. We will explore best practices in partnership, opportunities, and challenges. Fundraising is rapidly changing however there are still some must do steps for any successful fundraising activity. Learn the basics first.

Better Program Evaluation for Arts Education (September 10, 2008)
Presenter: Patti Saraniero, Professor of Theatre and Education, University of San Diego

Leadership Succession in the Arts (October 15, 2008)
Presenters: Ra Joy, Executive Director, Illinois Arts Alliance; Lisa May Simpson, Deputy Director, Illinois Arts Alliance

Public Art 101 for Administrators (October 22, 2008)
Instructors: Barbara Goldstein, Director of Public Art, San Jose Office of Cultural Affairs and Editor of Public Art by the Book; David Allen, Director, Arts in Transit – Metro

Secrets of Success in Rural Arts Communities (November 19, 2008)
Presenter: Carlo Cuesta, Managing Partner, Creation in Common

Public Art 101 for Artists (December 3, 2008)
Instructors: Charlotte Cohen, Regional Fine Arts Officer, General Services Administration, New York, NY; Porter Arneill, Director/Public Art Administrator, Municipal Art Commission, Kansas City, MO

Leadership in Tough Times (December 10, 2008)
Presenter: Robert L. Lynch, President and CEO, Americans for the Arts

The Qualities of Quality: Excellence in Arts Education and How to Achieve It (December 17, 2008)
Presenter: Steve Seidel, Director, Harvard Project Zero and Director, Arts in Education Program at the Harvard Graduate School of Education

Arts & Civic Engagement: Policies and Actions for Strengthening the 21st Century Community (March 11, 2009)
Presented by: Marian A. Godfrey, Senior Director, Culture Initiatives, The Pew Charitable Trusts
Susan Patterson, Program Director–Charlotte, The Knight Foundation
Barbara Schaffer-Bacon, Co-Director, Animating Democracy, Americans for the Arts
Pam Korza, Co-Director, Animating Democracy, Americans for the Arts
Marete Wester, Director of Arts Policy, Americans for the Arts

Building Parent Involvement in Schools through the Arts (May 13, 2009)
Presented by: Michael Sikes, Senior Associate for Research and Policy, the Arts Education Partnership , Washington D.C. and author of “Building Parent Involvement through the Arts” (2007)
Sarah Ogeto , Program Coordinator, Illinois Parent Information Resource Center at Columbia College Chicago
Joanne Vena, Director of School Partnerships, Center for Community Arts Partnerships , Columbia College Chicago
Angela Fowler, PIRC Program Manager, Harris Center for Early Childhood Education, Columbia College Chicago

The Local Arts Movement: History and Current Profiles (May 20, 2009)
Presented by: Maryo Gard Ewell; Randy Cohen, Americans for the Arts

Picturing America (October 27, 2009)
Presented by: Randy Cohen, Director of Local Arts Advancement, Americans for the Arts
Curtis Carter, PhD. Professor of Philosophy, Marquette University
Theresa Cameron, Director of Membership, Americans for the Arts and former director, Arts and Humanities Council, Montgomery County, MD

National Arts Index (January 27, 2010)
Presenter- Randy Cohen, VP, Local Arts Advancement, Americans for the Arts.

Marketing for the Independent Artist: How to Advance Your Career and Build Your Business (February 18, 2010)
Presenter: Deborah Obalil, Obalil & Associates, Lincoln, RI

Social Media 101 (March 3, 2010)
Brian Reich, managing director of little m media, will provide an overview of the nuts and bolts for organization's looking to catch up on the social media craze, and will address questions about specific challenges and ideas you might have. This webinar introduces content that will be covered at the next level during the Americans for the Arts Half-Century Summit in June through Visionary Panels and Professional Development Workshops.

Arts Advocacy Day 2010 Preview (March 30, 2010)
Presenters: Nina Ozlu-Tunceli, Chief Council of Government and Public Affairs; Narric Rome, Director of Federal Affairs; Gladstone Payton, Associate Director of Public Affairs; Natalie Shoop, Government Affairs and Grassroots Coordinator

The Pillars of Arts Education: An Arts Education Preconference Webinar (April 30, 2010)

Regionalization: Working Together to Advance the Arts and Culture in DC, MD, and VA (May 5, 2010)
Presenters: Jennifer Cover Payne, President, Cultural Alliance of Greater Washington; Suzan Jenkins, CEO, Arts and Humanities Council of Montgomery County; Norma Kaplan, Division Chief, Arlington Cultural Affairs

"50 States 50 Days": Organizing a Local Arts Advocacy Day (July 8, 2010)
Presenters:
Nina Ozlu Tunceli, Chief Counsel of Government Affairs and Executive Director of Americans for the Arts Action Fund
Narric Rome, Director of Federal Affairs, Americans for the Arts
Ra Joy, Executive Director, Arts Alliance Illinois

Intersecting Cultures: Latinos and New Media (July 13, 2010)
Presenter: Salvador Acevedo, President, Contemporanea

Starting and Sustaining a Local Emerging Leaders Network (August 5, 2010)
Presenters: David Seals, Program Manager, Greater Pittsburgh Arts Council, Vice-Chair, Emerging Leaders Council; Stephanie Evans, Local Arts Agency Services Coordinator, Americans for the Arts

Increasing Demand for the Arts: A Talk with Marketing Masters (September 14, 2010)
Moderator - Jerry Yoshitomi, MeaningMatters, CA

Public Art 50/50 (September 15, 2010)
Presenter: Jennifer McGregor, Director of Arts & Senior Curator, Wave Hill, Bronx, NY

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC

Creative Conversations: How to Host an Event in Your Community (September 16, 2010)
Presenters: Stephanie Evans, Local Arts Agency Services Coordinator, Americans for the Arts; Teniqua Broughton, Director of Programs, Free Arts of Arizona, Chair, Emerging Leaders Council; Letitia Ivins, Civic Art Program Associate, Los Angeles County Arts Commission, Member, Emerging Leaders Council

Public Art Academy for Artists (Part 1 of 3) (September 29, 2010)
Presenters: Steven Huss, Amy Trachtenberg, Steven Rodriquez

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC

Be Sure Your Cell Phones Are Turned ON: Marketing to Today’s Mobile Arts Audience (October 5, 2010)
Presenter: Susannah Greenwood, Artsopolis, San Jose, CA

Public Art Academy for Artists (Part 2 of 3) (October 13, 2010)
Presenters: Barbara Goldstein, Lynn Rogers, Amy Trachtenberg, Sammy Rodriquez

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC

Public Art Academy for Artists (Part 3 of 3) (November 3, 2010)
Presenters: Mary Rubin, Brian Laczko, Amy Trachtenberg, Sammy Rodriquez

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC

2010 Post-Election Analysis on the Arts (November 18, 2010)
Bob Lynch, President and CEO of Americans for the Arts; Nina Ozlu Tunceli, Chief Counsel for Government and Public Affairs; Narric Rome, Director of Federal Affairs; Gladstone Payton, Associate Director of Federal Affairs; Jay Dick, Director of State and Local Government Affairs; and special guest speakers.

Contracts and Copyrights (December 1, 2010)
Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts

Presenters: Sarah S. Conley, Attorney, Law Office of Sarah S. Conley, Studio City, CA; Larry Kirkland, Artist, Washington, DC; Susan Pontious, Public Art Program Deputy Director, San Francisco Arts Commission for Historic Monuments, San Francisco

Why and How Businesses Support the Arts: Business Committee for the Arts Triennial Survey (December 8, 2010)
Moderator: Mark Shugoll, Affiliate,CEO, Shugoll Research

Presenters: Alessandra Digiusto, Chief Administrative Officer, Deutsche Bank Americas Foundation; Jeff Eberlein, Managing Partner, Strata-G Communications; Carole Morse, President, Portland General Electric Foundation

Education Reform in the New Congress: What Could It Mean for Arts Education? (January 11, 2011)
Presenters: Narric Rome, Director of Federal Affairs, Americans for the Arts.
Heather Noonan, Vice President of Advocacy, League of American Orchestras
Debora Hansen, President, State Education Agency Directors for Arts Education (SEADAE)
Richard Kessler, Executive Director, The Center for Arts Education (NYC)

How to Get on a Board and Be an Effective Member (February 9, 2011)
Presenters: Abel Lopez, Gala Hispanic Theatre Adam Natale, Fractured Atlas

Intrinsic Impact: New Approaches to Audience and Visitor Feedback (February 16, 2011)
Presenters: Alan Brown and Jennifer Novak-Leonard, WolfBrown.

Making An Impact on Local Arts Education- Testifying Before Boards of Education (March 1, 2011)
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Mobilizing the Arts: Engaging with the Mobile Web (March 2, 2011)
Presenter: David Dombrosky, Center for Arts Management and Technology
Carnegie Mellon University

How to Partner with your Local Chamber of Commerce (March 23, 2011)
Presenters: Hanna Felleke, Business Civic Leadership Center of the US Chamber of Commerce; Deborah Senner, Allied Arts of Oklahoma City; Roy Williams, OKC Chamber of Commerce; Jim Clark, LexArts

2011 Arts Advocacy Day Preview (March 28, 2011)
Presenters: Narric Rome, Senior Director of Federal Affairs and Arts Education; Gladstone Payton, Associate Director of Federal Affairs; Nina Ozlu Tunceli, Chief Counsel of Government and Public Affairs

Not Here, Not Now, Not That!: Protest in Art and Culture in America (April 6, 2011)
Presenters: Steven Tepper, Associate Director, The Curb Center for Art, Enterprise & Public Policy

Contracts and Copyrights Part II (2 of 2) (April 13, 2011)
Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts
Presenters: Sarah S. Conley, Attorney, Law Office of Sarah S. Conley, Studio City, Susan Pontious, Public Art Program Deputy Director, San Francisco Arts Commission for Historic Monuments, San Francisco

Transitioning into the Arts Sector in this Economy (April 27, 2011)
Presented by: Mara Walker, Chief Operating Officer, Americans for the Arts; Jennifer Cover Payne, Executive Director, Cultural Alliance of Greater Washington; Marialaura Leslie, Deputy Director, Flushing Council for the Arts; Tara Scroggins, Executive Chair, Emerging Arts Leaders/Los Angeles network.

Going Green: How to Align Public Art with Green Building and Infrastructure (May 4, 2011)
Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts
Presenters Mary Jo Aagerstoun, President, EcoArt South Florida, Inc; Rebecca Ansert, Principal, Green Public Art; Emily Blumenfeld, Public Art Consultant, Via Partnership; Mark Brest van Kempen, Public Artist; Patricia Watts, founder/west coast curator, ecoartspace.

Trend or Tipping Point: A New Report on Arts & Social Change Grantmaking (May 10, 2011)
Presenters: Barbara Schaffer Bacon and Pam Korza, Co-Directors, Animating Democracy

Design & Construct: Changing Business Models (May 18, 2011)
Presenters: Christine Harris, Creative Alliance Milwaukee; Jim Kelly, 4Culture; Moderated by Martin Cohen

Video Marketing: How, Why & When? (June 30, 2011)
Presenters: Caleb Custer, Marketing Strategist; Michael Miceli, Executive Director, Miceli Productions, LLC.

Strategies for Engaging Businesses with the Arts (July 13, 2011)
Presenters: Richard Graber, Houston Arts Alliance; Kelly Seward, ArtsKC, and Peter Kuntz, Arts & Business Council of Chicago will discuss programs they are enacting to successfully increase alliances with businesses in a session led by Emily Peck, Americans for the Arts.

Making the Arts Accessible to Audiences with Disabilities: Focus on Audio and Visual Assistance (August 24, 2011)
Presenter: Joel Snyder, President, Audio Description Services

Working Together for Arts Education: Local Arts Agencies & Teaching Artists (September 7, 2011)

The pARTnership Movement (September 14, 2011)
Presented by: Mara Walker, Chief Operating Officer, Americans for the Arts; Will Maitland Weiss, Executive Director, Arts & Business Council of New York; Chris Ebmeyer, Account Manager, Machinery;
Emily Peck, Director of Private Sector Initiatives, Americans for the Arts

How Strong is Your Social Net? (September 21, 2011)
Presenters: Mary R. Trudel and Rory Mcpherson, Trudel/Macpherson Arts Consulting; Jai Sen, Sen | Associates

Pricing Strategies to Attract Audiences and Keep Them Coming Back for More (October 19, 2011)
Presenters: Kara Larson, Founder & Principal
Arts Knowledge, LLC

Creative Conversation: Community Engagement in the Arts (October 25, 2011)
Presenters: Michael Killoren, Director for Local Arts Agencies and Challenge America Fast-Track, National Endowment for the Arts; Camille Maxwell, Real Estate Development Director, Northeast Shores;McGlynn, Director, City of El Paso Museums & Cultural Affairs Jon Pounds, Executive Director, Chicago Public Art Group, Chicago, IL

Midwife, Drill Sergeant, Curator, Oracle: The Roles of a Public Art Project Manager (October 26, 2011)
Presenters: Cath Bruner, Director of Public Art, 4Culture, King County, WA
Dan Corson, Artist, Seattle
Lee Modica, Arts Administrator, Florida's Art in State Buildings Program
Janet Zweig, Artist, New York
Moderator: Peggy Kendellen, PAN Council Co-Chair, Project Manager, Regional Art & Cultural Council, Portland, OR

Transitioning into the Arts Sector: Nailing the Interview (November 9, 2011)
Presenters: Tara Scroggins Aesquivel, Executive Chair, Emerging Arts Leaders/Los Angeles; Marialaura Leslie, Deputy Director, Flushing Council on Culture and the Arts; Mara Walker, Chief Operating Officer, Americans for the Arts

Award Winning Arts and Business Partnerships (November 16, 2011)
Presented by: Michael O'Brien, President, Printing Partners; Christine Hoisington, Manager Community Partnership & Philanthropy, Booz Allen Hamilton; Cindy Howley, Manager, Kohler Stewardship & Corporate Events, Kohler Co.; Sharon Bateman VP, Corporate Giving, Macy's, Inc; Rie Poirier Campbell, COO, Greater Hartford Arts Council (moderator)

The Local Trends for 2012: The Listening Post (November 30, 2011)
Presenters: Randy Cohen, Vice President for Research at Americans for the Arts; Derek Gordon, Executive Director, Arts Council of Baton Rouge; Sarah VanLanduyt, Executive Director, Arts Council of Johnson County; Michael Killoren, Director Local Arts Agencies / Challenge America Fast-Track

Think Locally—Act Globally: How Local Arts Agencies are Acting on the Global Stage (December 7, 2011)
Moderator: Marete Wester, Director of Arts Policy, Americans for the Arts

Understanding Federal Constituents in Arts Education (January 26, 2012)
Presented by: Narric Rome, Senior Director of Federal Affairs and Arts Education; Heather Noonan, Vice President for Advocacy, League of American Orchestras

Moderated by: Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

Marketing Technology Fads: How to Give your Fluff Substance (February 13, 2012)
Presenter: David Dombrosky, Chief Marketing Officer, InstantEncore, Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts

Roadmap to The pARTnership Movement (The pArtnership Movement Series) (February 15, 2012)

The Controversy Conundrum: Public Art Advocacy and Communication Strategies to Keep Your Program Thriving (February 22, 2012)
Presented by: Penny Balkin Bach, Executive Director, Fairmount Park Art Association, Philadelphia, Kate Patterson, Public Relations Manager, San Francisco Arts Commission, Steven Jay Tepper, Associate Director, The Curb Center for Art, Enterprise and Public Policy at Vanderbilt and author, Not Here! Not Now! Not That!

Understanding State Level Constituents in Arts Education (February 23, 2012)
Presented by: Joe Landon, Executive Director, California Alliance for Arts Education; Jordan Crosby, Director of Arts and Education Initiative, The Education Policy and Leadership Center

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

Finding the Perfect Media Marketing Mix (March 13, 2012)
Presented by: Jen Taylor, aka Entertainment

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement

Outcomes, Indicators, and Evaluation - Oh, My! (March 15, 2012)

From Reactionary to Anticipatory: Tips & Tools for (Effective) Local Arts Advocacy (March 21, 2012)
Presented by: Ra Joy, Executive Director Arts Alliance Illinois, Danielle Brazelle, Executive Director, Arts for LA, Jay Dick, Senior Director of State and Local Government Affairs., Americans for the Arts.

Moderated by: Theresa Cameron, Americans for the Arts

Understanding School Boards' Role in Arts Education (March 22, 2012)
Presented by: Abe Flores, Advocacy Field Manager, Arts for LA; Kanisha R. Williams-Jones, Director, Educational Services and Caucus Liaison, National School Boards Association

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

Your Website Is Ugly! (April 10, 2012)
Presented by: Ceci Dadisman, Director of Marketing & PR, Palm Beach Opera

Getting Big Results: Arts Partnerships with Small and Midsized Businesses (The pARTnership Movement Series) (April 24, 2012)
Presented by: Andy Shallal, owner Busboys & Poets Restaurants; Jim Sparrow, executive director, Arts United of Greater Fort Wayne; Victoria Kappel, Executive Director, Chenango County Council of the Arts

Moderated by: Mark Shugoll, CEO, Shugoll Research

Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty (May 8, 2012)
Presenter: Chad Bauman, Associate Director/Director of Marketing & Membership at The Smithsonian Associates

Arts & Economic Prosperity IV—What the numbers really mean, and how to get the word out (May 15, 2012)

Building Partnerships with Business: Arts-Based Training Programs (The pARTnership Movement Series) (May 22, 2012)

Understanding Superintendents' Role in Arts Education (May 24, 2012)
Presented by: Talia Gibas, Associate Manager, Arts for All, Los Angeles County Arts Commission

Moderated by: Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts; Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts

Reclaiming the F-Word: Folk Arts, Shifting Populations & Civic Engagement (June 14, 2012)
Presented by: Betsy Peterson, Director of the American Folklife Center; Amy Kitchener, Executive Director of the Alliance for California Traditional Arts; Maria Rosario Jackson, Senior Research Associate in the Metropolitan Housing and Communities Policy Center and Director of the Urban Institute's Culture, Creativity, and Communities Program.

Incorporating Digital Marketing Into Your Fundraising Plan (June 20, 2012)
Presented by: Kimberly O'Donnell, Chief Marketing Officer, WealthEngine; Amy Gonzalez, President, Blueprint Interactive

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


This webinar was sponsored by
American University - Graduate Certificate in Technology in Arts Management.
For more information, e-mail artsmgtcert@american.edu.

Building Relationships with Business: Volunteering for the Arts (The pARTnership Movement Series) (July 18, 2012)

Beyond Good Intentions: Public Art Practices for Achieving Civic Engagement & Social Change (July 19, 2012)

The Psychology of Social Media: Using Human Behavior to Drive Online Interactions (July 24, 2012)
Presented by: Ron Evans, Principal, Groupofminds.com -- arts technology planning and audience engagement

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts

Understanding Business Partnerships for Arts Education (July 26, 2012)
Presented by:Jim Herr, Senior Manager, Global Corporate Citizenship, Boeing; Gayle Villani, Vice President, Programs, PENCIL


Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

Public Art Evaluation: Principles & Methodology for Measuring Social Impact (August 16, 2012)
Presented by: Katherine Gressel, artist and Programs Manager at Smack Mellon Gallery; Pam Korza, Co-Director Animating Democracy, Americans for the Arts; Angela Adams, Public Art Administrator, Arlington Cultural Affairs, Arlington, VA; Dr. Elizabeth Morton, Professor in Practice, Urban Affairs and Planning, Virginia Tech, Alexandria campus

Digital Marketing: Today’s Most Actionable Direct Response Tool (August 22, 2012)
Presented by: Julie Begley, Manging Director, MoGoARTS Marketing; Doug Mowbray, President and CEO, MoGo Marketing & Media and MoGoARTS Marketing

Moderated by: Laura Kakolewski, Program Coordinator for Arts Marketing and Audience Engagement

Attracting the Latino Audience (September 10, 2012)
Presented by: Esmeralda Montenegro Owen, Curator of Marketing and Community Engagement, The National Steinbeck Center

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts

2012 Creative Conversations: Emerging Leaders and Community Leadership (September 12, 2012)
Presented by: Teniqua Broughton, Executive Director, Act One Foundation; Stephanie Hanson, Leadership Development Program Manager, Americans for the Arts; Todd Eric Hawkins, Project Manager, Public Art for Public Schools, NYC School Construction Authority; Madeline Orton, Programs and Services Associate, ArtPride New Jersey, Inc.

Building Partnerships with Business: Employee Engagement and the Arts (The pARTnership Movement series) (September 19, 2012)
Presented by: Connie Valentine, President & CEO, Arts & Business Council of Greater Nashville; Laurie Mcintosh, Director, Member Engagement, Society for Human Resource Management; Jeff Tetrick, CFO Pinnacol Assurance

Planning & Performance: The Role of the Arts in Community Planning (September 20, 2012)

Understanding Principals' Role in Arts Education (September 27, 2012)
Presented by: Una McAlinden, Executive Director, ArtsEd Washington; Doug Poage, principal, Parkwood Elementary; Laura Ploudre, former principal at Parkwood Elementary

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

Inside a Museum Turnaround (October 9, 2012)
Presented by: Nina Simon, Author and Executive Director The Museum of Art & History

Award Winning Arts and Business Partnerships (The pARTnership Movement series) (November 14, 2012)

Understanding Parents' Role in Arts Education (November 15, 2012)
Presented by: Doug Israel, Director of Research and Policy, The Center for Arts Education

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts

2012 Post-Election Impact on the Arts (November 16, 2012)
Presented by: Americans for the Arts Action Fund Presenters: Bob Lynch, President and CEO; Nina Ozlu Tunceli, Executive Director; Narric Rome, Senior Director of Federal Affairs and Arts Education; Gladstone Payton, Director of Federal Affairs; Jay Dick, Senior Director of State and Local Government Affairs

The Evolution of Local Arts Grantmaking: Addressing Shifting Demographics - Equity and Access? (January 30, 2013)
Are you thinking about shifting demographics as you plan your grantmaking? Learn about ways to reshape and refocus your grantmaking in this new majority/minority population.

A Look at the Future of Dynamic Pricing (February 4, 2013)
Presented by: Steven Roth, President, The Pricing Institute, Boston, Massachusetts; Jenifer Thomas, Consultant, The Pricing Institute.

New Responses to Old Complaints: Addressing Changing Customer Expectations Using New and Old Technologies (February 12, 2013)
Presented by: Joseph Yoshitomi, Marketing Director, Geffen Playhouse

The Evolution of Local Arts Grantmaking: Technology, Systems, and Capturing Data. (February 20, 2013)
There are many new and exciting grantmaking technology innovations to help streamline the grantmaking process as well as data collection. What are the latest and greatest and how to assess these. What's right for your organization? How are you using the data once it is collected?

Business Speak- Can We Talk? (February 21, 2013)
Partnering with the business community no longer means just asking for money. Learn how to effectively talk to business leaders, marketing departments, human resource personnel and other decision makers within the business environment about how to develop mutually beneficial projects.

The Evolution of Local Arts Grantmaking : Leveraging Investments in Creativity – What’s Next? (March 20, 2013)
Leveraging Investments in Creativity (LINC) was launched in 2003 as a 10-year national initiative to improve support systems for American artists. By design, the program sunsets this year. Hear from current LINC grantees about best practices and innovations in local artists support.

EVALUATION IN ACTION! Linking Your Work to Outcomes (March 28, 2013)
While arts practitioners may never conduct scientific-level evaluations, most do want to understand the links between program activities and outcomes in order to tell powerful stories of impact. Learn some ways that you can connect the dots between arts endeavors and social outcomes through the experiences of Art At Work (AAW), a program in the City of Portland, ME with the ambitious goal of improving municipal government through strategic arts projects with municipal employees, elected officials, and local artists. Art At Work's evaluation story is grounded in the need to make the case for the value of arts toward improving municipal government at a systemic level, including outcomes related to behavior, attitudes, and policy change. This webinar will help you understand: how to develop an evaluation plan based on indicators of importance to different stakeholders, how to organize and make use of multiple sources and types of data; and how to gather key informants' and direct participants' perspectives to help substantiate links between your creative efforts and outcomes.

Presented by: M. Christine Dwyer, RMC Research; Marty Pottenger, Art At Work

EVALUATION IN ACTION! Credible Qualitative Design & Analysis (April 18, 2013)
Anecdotes and qualitative evidence are critical to communicating the transformative effects of arts and culture and giving a full sense of impact of arts for change work. Learn how to collect and analyze qualitative data that's credible. Qualitative information is important for indicating changes in awareness, attitudes, the content and tenor of public dialogue, and in describing the role, nature, and efficacy of aesthetic activity. But it is often considered "soft" evidence. Through multiple evaluation stories by arts practitioners that touch on ethnographic and other qualitative approaches, this webinar illuminates principles to support systematic planning for, and collection and analysis of qualitative data so that findings hold water. You'll learn how to select and prepare credible evaluators and/or observers, methods to summarize and analyze qualitative data such as interview and focus group documentation, dialogue and meeting notes, and dialogues; and how to combine qualitative and quantitative information to communicate concise and compelling results.

Presented By: M. Christine Dwyer, RMC Research and Amy Kitchener, Executive Director Alliance for California Traditional Arts

Business Speak - Can we talk? Strategies on How to Build and Fund Successful Volunteer Programs (April 25, 2013)
Businesses often promote volunteerism as one of the key elements of employee engagement and arts organizations are looking for ways to increase involvement with skilled volunteers. Learn practical strategies on how to build and fund a successful volunteer program in your community.

Presented by: Eileen Cunnife, Director of Business Volunteers for the Arts and Business on Board, Arts & Business Council of Philadelphia (Moderator); Susan Myers, Associate Director, Business for Culture and the Arts; Megan Low, Director of Services, Arts & Business Council of Greater Boston.

Understanding Cultural, Arts, and Entertainment Districts (May 1, 2013)
This webinar is an overview of Arts, Culture, and Entertainment Districts and the different types and communities they serve. You will learn about ways in which each of these District types have helped become a tool for economic development and revitalization.