Committed to improving performance but can’t always travel to meetings?  Americans for the Arts is pleased to be able to provide high quality online professional development at no cost to our professional members.  Presented by field experts, Americans for the Arts webinars allow you to host an online event for a group in your community, bring your staff together for professional development, or learn directly from your desk. 

What is a webinar?

Webinars are online seminars that enable interaction with the presenter and the content. To host a webinar site, you need a conference room with a screen and internet access. To join as a single participant, you just need access to high speed internet.  Audio is heard through your computer speakers, so please make sure your computer speakers are turned up.  

Registration Details 

To register, click on the link for a session below.  Registration closes at 1:00pm EST on the day of each scheduled webinar.  All webinars are free to professional members of Americans for the Arts.  Some webinars will be open to specific groups, such as Annual Convention registrants, Arts Advocacy Day registrants, or non-members.  Webinar availability is detailed in the description of each event. 

Instructions for accessing webinars are sent via email prior to the event.  Some webinars may have advance reading assignments or post event follow-up items.  

Webinars are only available to professional members of Americans for the Arts. Please join to attend the webinar and enjoy many other exclusive membership benefits. If you joined Americans for the Arts in the last week and want to attend a webinar you may not be able to register online.  Please contact membership@artsusa.org or 202.371.2830 if you need assistance registering.

Technical Support

For technical assistance, send an email to artsusa@commpartners.com.
  

 

 

 

Upcoming Webinars

BCA 10 Businesses in Action
(December 3, 2014 at 3:00 PM EST, 2:00 PM CST, 1:00 PM MST, 12:00 PM PST)
Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Join us and hear directly from three 2014 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community.

This webinar is part of the '2014 Webinars' Series (16 Webinars).
To view more information on or order the entire series, click here.


On-Demand Webinars

Better Program Evaluation for Arts Education (September 10, 2008)
Presenter: Patti Saraniero, Professor of Theatre and Education, University of San Diego


Leadership Succession in the Arts (October 15, 2008)
Presenters: Ra Joy, Executive Director, Illinois Arts Alliance; Lisa May Simpson, Deputy Director, Illinois Arts Alliance


Public Art 101 for Administrators (October 22, 2008)
Instructors: Barbara Goldstein, Director of Public Art, San Jose Office of Cultural Affairs and Editor of Public Art by the Book; David Allen, Director, Arts in Transit – Metro


Secrets of Success in Rural Arts Communities (November 19, 2008)
Presenter: Carlo Cuesta, Managing Partner, Creation in Common


Public Art 101 for Artists (December 3, 2008)
Instructors: Charlotte Cohen, Regional Fine Arts Officer, General Services Administration, New York, NY; Porter Arneill, Director/Public Art Administrator, Municipal Art Commission, Kansas City, MO


Leadership in Tough Times (December 10, 2008)
Presenter: Robert L. Lynch, President and CEO, Americans for the Arts


The Qualities of Quality: Excellence in Arts Education and How to Achieve It (December 17, 2008)
Presenter: Steve Seidel, Director, Harvard Project Zero and Director, Arts in Education Program at the Harvard Graduate School of Education


Arts & Civic Engagement: Policies and Actions for Strengthening the 21st Century Community (March 11, 2009)
Presented by: Marian A. Godfrey, Senior Director, Culture Initiatives, The Pew Charitable Trusts
Susan Patterson, Program Director–Charlotte, The Knight Foundation
Barbara Schaffer-Bacon, Co-Director, Animating Democracy, Americans for the Arts
Pam Korza, Co-Director, Animating Democracy, Americans for the Arts
Marete Wester, Director of Arts Policy, Americans for the Arts


Building Parent Involvement in Schools through the Arts (May 13, 2009)
Presented by: Michael Sikes, Senior Associate for Research and Policy, the Arts Education Partnership , Washington D.C. and author of “Building Parent Involvement through the Arts” (2007)
Sarah Ogeto , Program Coordinator, Illinois Parent Information Resource Center at Columbia College Chicago
Joanne Vena, Director of School Partnerships, Center for Community Arts Partnerships , Columbia College Chicago
Angela Fowler, PIRC Program Manager, Harris Center for Early Childhood Education, Columbia College Chicago


The Local Arts Movement: History and Current Profiles (May 20, 2009)
Presented by: Maryo Gard Ewell; Randy Cohen, Americans for the Arts


Picturing America (October 27, 2009)
Presented by: Randy Cohen, Director of Local Arts Advancement, Americans for the Arts
Curtis Carter, PhD. Professor of Philosophy, Marquette University
Theresa Cameron, Director of Membership, Americans for the Arts and former director, Arts and Humanities Council, Montgomery County, MD


National Arts Index (January 27, 2010)
Presenter- Randy Cohen, VP, Local Arts Advancement, Americans for the Arts.


Marketing for the Independent Artist: How to Advance Your Career and Build Your Business (February 18, 2010)
Presenter: Deborah Obalil, Obalil & Associates, Lincoln, RI


Social Media 101 (March 3, 2010)
Brian Reich, managing director of little m media, will provide an overview of the nuts and bolts for organization's looking to catch up on the social media craze, and will address questions about specific challenges and ideas you might have. This webinar introduces content that will be covered at the next level during the Americans for the Arts Half-Century Summit in June through Visionary Panels and Professional Development Workshops.


Arts Advocacy Day 2010 Preview (March 30, 2010)
Presenters: Nina Ozlu-Tunceli, Chief Council of Government and Public Affairs; Narric Rome, Director of Federal Affairs; Gladstone Payton, Associate Director of Public Affairs; Natalie Shoop, Government Affairs and Grassroots Coordinator


The Pillars of Arts Education: An Arts Education Preconference Webinar (April 30, 2010)


Regionalization: Working Together to Advance the Arts and Culture in DC, MD, and VA (May 5, 2010)
Presenters: Jennifer Cover Payne, President, Cultural Alliance of Greater Washington; Suzan Jenkins, CEO, Arts and Humanities Council of Montgomery County; Norma Kaplan, Division Chief, Arlington Cultural Affairs


"50 States 50 Days": Organizing a Local Arts Advocacy Day (July 8, 2010)
Presenters:
Nina Ozlu Tunceli, Chief Counsel of Government Affairs and Executive Director of Americans for the Arts Action Fund
Narric Rome, Director of Federal Affairs, Americans for the Arts
Ra Joy, Executive Director, Arts Alliance Illinois


Intersecting Cultures: Latinos and New Media (July 13, 2010)
Presenter: Salvador Acevedo, President, Contemporanea


Starting and Sustaining a Local Emerging Leaders Network (August 5, 2010)
Presenters: David Seals, Program Manager, Greater Pittsburgh Arts Council, Vice-Chair, Emerging Leaders Council; Stephanie Evans, Local Arts Agency Services Coordinator, Americans for the Arts


Increasing Demand for the Arts: A Talk with Marketing Masters (September 14, 2010)
Moderator - Jerry Yoshitomi, MeaningMatters, CA


Public Art 50/50 (September 15, 2010)
Presenter: Jennifer McGregor, Director of Arts & Senior Curator, Wave Hill, Bronx, NY

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC


Creative Conversations: How to Host an Event in Your Community (September 16, 2010)
Presenters: Stephanie Evans, Local Arts Agency Services Coordinator, Americans for the Arts; Teniqua Broughton, Director of Programs, Free Arts of Arizona, Chair, Emerging Leaders Council; Letitia Ivins, Civic Art Program Associate, Los Angeles County Arts Commission, Member, Emerging Leaders Council


Public Art Academy for Artists (Part 1 of 3) (September 29, 2010)
Presenters: Steven Huss, Amy Trachtenberg, Steven Rodriquez

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC


Be Sure Your Cell Phones Are Turned ON: Marketing to Today’s Mobile Arts Audience (October 5, 2010)
Presenter: Susannah Greenwood, Artsopolis, San Jose, CA


Public Art Academy for Artists (Part 2 of 3) (October 13, 2010)
Presenters: Barbara Goldstein, Lynn Rogers, Amy Trachtenberg, Sammy Rodriquez

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC


Public Art Academy for Artists (Part 3 of 3) (November 3, 2010)
Presenters: Mary Rubin, Brian Laczko, Amy Trachtenberg, Sammy Rodriquez

Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts, Washington, DC


2010 Post-Election Analysis on the Arts (November 18, 2010)
Bob Lynch, President and CEO of Americans for the Arts; Nina Ozlu Tunceli, Chief Counsel for Government and Public Affairs; Narric Rome, Director of Federal Affairs; Gladstone Payton, Associate Director of Federal Affairs; Jay Dick, Director of State and Local Government Affairs; and special guest speakers.


Contracts and Copyrights (December 1, 2010)
Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts

Presenters: Sarah S. Conley, Attorney, Law Office of Sarah S. Conley, Studio City, CA; Larry Kirkland, Artist, Washington, DC; Susan Pontious, Public Art Program Deputy Director, San Francisco Arts Commission for Historic Monuments, San Francisco


Why and How Businesses Support the Arts: Business Committee for the Arts Triennial Survey (December 8, 2010)
Moderator: Mark Shugoll, Affiliate,CEO, Shugoll Research

Presenters: Alessandra Digiusto, Chief Administrative Officer, Deutsche Bank Americas Foundation; Jeff Eberlein, Managing Partner, Strata-G Communications; Carole Morse, President, Portland General Electric Foundation


Education Reform in the New Congress: What Could It Mean for Arts Education? (January 11, 2011)
Presenters: Narric Rome, Director of Federal Affairs, Americans for the Arts.
Heather Noonan, Vice President of Advocacy, League of American Orchestras
Debora Hansen, President, State Education Agency Directors for Arts Education (SEADAE)
Richard Kessler, Executive Director, The Center for Arts Education (NYC)


How to Get on a Board and Be an Effective Member (February 9, 2011)
Presenters: Abel Lopez, Gala Hispanic Theatre Adam Natale, Fractured Atlas


Intrinsic Impact: New Approaches to Audience and Visitor Feedback (February 16, 2011)
Presenters: Alan Brown and Jennifer Novak-Leonard, WolfBrown.


Making An Impact on Local Arts Education- Testifying Before Boards of Education (March 1, 2011)
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Mobilizing the Arts: Engaging with the Mobile Web (March 2, 2011)
Presenter: David Dombrosky, Center for Arts Management and Technology
Carnegie Mellon University


How to Partner with your Local Chamber of Commerce (March 23, 2011)
Presenters: Hanna Felleke, Business Civic Leadership Center of the US Chamber of Commerce; Deborah Senner, Allied Arts of Oklahoma City; Roy Williams, OKC Chamber of Commerce; Jim Clark, LexArts


2011 Arts Advocacy Day Preview (March 28, 2011)
Presenters: Narric Rome, Senior Director of Federal Affairs and Arts Education; Gladstone Payton, Associate Director of Federal Affairs; Nina Ozlu Tunceli, Chief Counsel of Government and Public Affairs


Not Here, Not Now, Not That!: Protest in Art and Culture in America (April 6, 2011)
Presenters: Steven Tepper, Associate Director, The Curb Center for Art, Enterprise & Public Policy


Contracts and Copyrights Part II (2 of 2) (April 13, 2011)
Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts
Presenters: Sarah S. Conley, Attorney, Law Office of Sarah S. Conley, Studio City, Susan Pontious, Public Art Program Deputy Director, San Francisco Arts Commission for Historic Monuments, San Francisco


Transitioning into the Arts Sector in this Economy (April 27, 2011)
Presented by: Mara Walker, Chief Operating Officer, Americans for the Arts; Jennifer Cover Payne, Executive Director, Cultural Alliance of Greater Washington; Marialaura Leslie, Deputy Director, Flushing Council for the Arts; Tara Scroggins, Executive Chair, Emerging Arts Leaders/Los Angeles network.


Going Green: How to Align Public Art with Green Building and Infrastructure (May 4, 2011)
Moderator: Liesel Fenner, Public Art Program Manager, Americans for the Arts
Presenters Mary Jo Aagerstoun, President, EcoArt South Florida, Inc; Rebecca Ansert, Principal, Green Public Art; Emily Blumenfeld, Public Art Consultant, Via Partnership; Mark Brest van Kempen, Public Artist; Patricia Watts, founder/west coast curator, ecoartspace.


Trend or Tipping Point: A New Report on Arts & Social Change Grantmaking (May 10, 2011)
Presenters: Barbara Schaffer Bacon and Pam Korza, Co-Directors, Animating Democracy


Design & Construct: Changing Business Models (May 18, 2011)
Presenters: Christine Harris, Creative Alliance Milwaukee; Jim Kelly, 4Culture; Moderated by Martin Cohen


Video Marketing: How, Why & When? (June 30, 2011)
Presenters: Caleb Custer, Marketing Strategist; Michael Miceli, Executive Director, Miceli Productions, LLC.


Strategies for Engaging Businesses with the Arts (July 13, 2011)
Presenters: Richard Graber, Houston Arts Alliance; Kelly Seward, ArtsKC, and Peter Kuntz, Arts & Business Council of Chicago will discuss programs they are enacting to successfully increase alliances with businesses in a session led by Emily Peck, Americans for the Arts.


Making the Arts Accessible to Audiences with Disabilities: Focus on Audio and Visual Assistance (August 24, 2011)
Presenter: Joel Snyder, President, Audio Description Services


Working Together for Arts Education: Local Arts Agencies & Teaching Artists (September 7, 2011)


The pARTnership Movement (September 14, 2011)
Presented by: Mara Walker, Chief Operating Officer, Americans for the Arts; Will Maitland Weiss, Executive Director, Arts & Business Council of New York; Chris Ebmeyer, Account Manager, Machinery;
Emily Peck, Director of Private Sector Initiatives, Americans for the Arts


How Strong is Your Social Net? (September 21, 2011)
Presenters: Mary R. Trudel and Rory Mcpherson, Trudel/Macpherson Arts Consulting; Jai Sen, Sen | Associates


Pricing Strategies to Attract Audiences and Keep Them Coming Back for More (October 19, 2011)
Presenters: Kara Larson, Founder & Principal
Arts Knowledge, LLC


Creative Conversation: Community Engagement in the Arts (October 25, 2011)
Presenters: Michael Killoren, Director for Local Arts Agencies and Challenge America Fast-Track, National Endowment for the Arts; Camille Maxwell, Real Estate Development Director, Northeast Shores;McGlynn, Director, City of El Paso Museums & Cultural Affairs Jon Pounds, Executive Director, Chicago Public Art Group, Chicago, IL


Midwife, Drill Sergeant, Curator, Oracle: The Roles of a Public Art Project Manager (October 26, 2011)
Presenters: Cath Bruner, Director of Public Art, 4Culture, King County, WA
Dan Corson, Artist, Seattle
Lee Modica, Arts Administrator, Florida's Art in State Buildings Program
Janet Zweig, Artist, New York
Moderator: Peggy Kendellen, PAN Council Co-Chair, Project Manager, Regional Art & Cultural Council, Portland, OR


Transitioning into the Arts Sector: Nailing the Interview (November 9, 2011)
Presenters: Tara Scroggins Aesquivel, Executive Chair, Emerging Arts Leaders/Los Angeles; Marialaura Leslie, Deputy Director, Flushing Council on Culture and the Arts; Mara Walker, Chief Operating Officer, Americans for the Arts


Award Winning Arts and Business Partnerships (November 16, 2011)
Presented by: Michael O'Brien, President, Printing Partners; Christine Hoisington, Manager Community Partnership & Philanthropy, Booz Allen Hamilton; Cindy Howley, Manager, Kohler Stewardship & Corporate Events, Kohler Co.; Sharon Bateman VP, Corporate Giving, Macy's, Inc; Rie Poirier Campbell, COO, Greater Hartford Arts Council (moderator)


The Local Trends for 2012: The Listening Post (November 30, 2011)
Presenters: Randy Cohen, Vice President for Research at Americans for the Arts; Derek Gordon, Executive Director, Arts Council of Baton Rouge; Sarah VanLanduyt, Executive Director, Arts Council of Johnson County; Michael Killoren, Director Local Arts Agencies / Challenge America Fast-Track


Think Locally—Act Globally: How Local Arts Agencies are Acting on the Global Stage (December 7, 2011)
Moderator: Marete Wester, Director of Arts Policy, Americans for the Arts


Understanding Federal Constituents in Arts Education (January 26, 2012)
Presented by: Narric Rome, Senior Director of Federal Affairs and Arts Education; Heather Noonan, Vice President for Advocacy, League of American Orchestras

Moderated by: Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts


Marketing Technology Fads: How to Give your Fluff Substance (February 13, 2012)
Presenter: David Dombrosky, Chief Marketing Officer, InstantEncore, Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


Roadmap to The pARTnership Movement (The pArtnership Movement Series) (February 15, 2012)


The Controversy Conundrum: Public Art Advocacy and Communication Strategies to Keep Your Program Thriving (February 22, 2012)
Presented by: Penny Balkin Bach, Executive Director, Fairmount Park Art Association, Philadelphia, Kate Patterson, Public Relations Manager, San Francisco Arts Commission, Steven Jay Tepper, Associate Director, The Curb Center for Art, Enterprise and Public Policy at Vanderbilt and author, Not Here! Not Now! Not That!


Understanding State Level Constituents in Arts Education (February 23, 2012)
Presented by: Joe Landon, Executive Director, California Alliance for Arts Education; Jordan Crosby, Director of Arts and Education Initiative, The Education Policy and Leadership Center

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts


Finding the Perfect Media Marketing Mix (March 13, 2012)
Presented by: Jen Taylor, aka Entertainment

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement


Outcomes, Indicators, and Evaluation - Oh, My! (March 15, 2012)


From Reactionary to Anticipatory: Tips & Tools for (Effective) Local Arts Advocacy (March 21, 2012)
Presented by: Ra Joy, Executive Director Arts Alliance Illinois, Danielle Brazelle, Executive Director, Arts for LA, Jay Dick, Senior Director of State and Local Government Affairs., Americans for the Arts.

Moderated by: Theresa Cameron, Americans for the Arts


Understanding School Boards' Role in Arts Education (March 22, 2012)
Presented by: Abe Flores, Advocacy Field Manager, Arts for LA; Kanisha R. Williams-Jones, Director, Educational Services and Caucus Liaison, National School Boards Association

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts


Your Website Is Ugly! (April 10, 2012)
Presented by: Ceci Dadisman, Director of Marketing & PR, Palm Beach Opera


Getting Big Results: Arts Partnerships with Small and Midsized Businesses (The pARTnership Movement Series) (April 24, 2012)
Presented by: Andy Shallal, owner Busboys & Poets Restaurants; Jim Sparrow, executive director, Arts United of Greater Fort Wayne; Victoria Kappel, Executive Director, Chenango County Council of the Arts

Moderated by: Mark Shugoll, CEO, Shugoll Research


Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty (May 8, 2012)
Presenter: Chad Bauman, Associate Director/Director of Marketing & Membership at The Smithsonian Associates


Arts & Economic Prosperity IV—What the numbers really mean, and how to get the word out (May 15, 2012)


Building Partnerships with Business: Arts-Based Training Programs (The pARTnership Movement Series) (May 22, 2012)


Understanding Superintendents' Role in Arts Education (May 24, 2012)
Presented by: Talia Gibas, Associate Manager, Arts for All, Los Angeles County Arts Commission

Moderated by: Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts; Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts


Reclaiming the F-Word: Folk Arts, Shifting Populations & Civic Engagement (June 14, 2012)
Presented by: Betsy Peterson, Director of the American Folklife Center; Amy Kitchener, Executive Director of the Alliance for California Traditional Arts; Maria Rosario Jackson, Senior Research Associate in the Metropolitan Housing and Communities Policy Center and Director of the Urban Institute's Culture, Creativity, and Communities Program.


Incorporating Digital Marketing Into Your Fundraising Plan (June 20, 2012)
Presented by: Kimberly O'Donnell, Chief Marketing Officer, WealthEngine; Amy Gonzalez, President, Blueprint Interactive

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


This webinar was sponsored by
American University - Graduate Certificate in Technology in Arts Management.
For more information, e-mail artsmgtcert@american.edu.


Building Relationships with Business: Volunteering for the Arts (The pARTnership Movement Series) (July 18, 2012)


Beyond Good Intentions: Public Art Practices for Achieving Civic Engagement & Social Change (July 19, 2012)


The Psychology of Social Media: Using Human Behavior to Drive Online Interactions (July 24, 2012)
Presented by: Ron Evans, Principal, Groupofminds.com -- arts technology planning and audience engagement

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


Understanding Business Partnerships for Arts Education (July 26, 2012)
Presented by:Jim Herr, Senior Manager, Global Corporate Citizenship, Boeing; Gayle Villani, Vice President, Programs, PENCIL


Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts


Public Art Evaluation: Principles & Methodology for Measuring Social Impact (August 16, 2012)
Presented by: Katherine Gressel, artist and Programs Manager at Smack Mellon Gallery; Pam Korza, Co-Director Animating Democracy, Americans for the Arts; Angela Adams, Public Art Administrator, Arlington Cultural Affairs, Arlington, VA; Dr. Elizabeth Morton, Professor in Practice, Urban Affairs and Planning, Virginia Tech, Alexandria campus


Digital Marketing: Today’s Most Actionable Direct Response Tool (August 22, 2012)
Presented by: Julie Begley, Manging Director, MoGoARTS Marketing; Doug Mowbray, President and CEO, MoGo Marketing & Media and MoGoARTS Marketing

Moderated by: Laura Kakolewski, Program Coordinator for Arts Marketing and Audience Engagement


Attracting the Latino Audience (September 10, 2012)
Presented by: Esmeralda Montenegro Owen, Curator of Marketing and Community Engagement, The National Steinbeck Center

Moderated by: Laura Kakolewski, Program Coordinator, Arts Marketing and Audience Engagement, Americans for the Arts


2012 Creative Conversations: Emerging Leaders and Community Leadership (September 12, 2012)
Presented by: Teniqua Broughton, Executive Director, Act One Foundation; Stephanie Hanson, Leadership Development Program Manager, Americans for the Arts; Todd Eric Hawkins, Project Manager, Public Art for Public Schools, NYC School Construction Authority; Madeline Orton, Programs and Services Associate, ArtPride New Jersey, Inc.


Building Partnerships with Business: Employee Engagement and the Arts (The pARTnership Movement series) (September 19, 2012)
Presented by: Connie Valentine, President & CEO, Arts & Business Council of Greater Nashville; Laurie Mcintosh, Director, Member Engagement, Society for Human Resource Management; Jeff Tetrick, CFO Pinnacol Assurance


Planning & Performance: The Role of the Arts in Community Planning (September 20, 2012)


Understanding Principals' Role in Arts Education (September 27, 2012)
Presented by: Una McAlinden, Executive Director, ArtsEd Washington; Doug Poage, principal, Parkwood Elementary; Laura Ploudre, former principal at Parkwood Elementary

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts


Inside a Museum Turnaround (October 9, 2012)
Presented by: Nina Simon, Author and Executive Director The Museum of Art & History


Award Winning Arts and Business Partnerships (The pARTnership Movement series) (November 14, 2012)


Understanding Parents' Role in Arts Education (November 15, 2012)
Presented by: Doug Israel, Director of Research and Policy, The Center for Arts Education

Moderated by: Narric Rome, Senior Director of Federal Affairs and Arts Education, Americans for the Arts; Kristen Engebretsen, Arts Education Program Coordinator, Americans for the Arts


2012 Post-Election Impact on the Arts (November 16, 2012)
Presented by: Americans for the Arts Action Fund Presenters: Bob Lynch, President and CEO; Nina Ozlu Tunceli, Executive Director; Narric Rome, Senior Director of Federal Affairs and Arts Education; Gladstone Payton, Director of Federal Affairs; Jay Dick, Senior Director of State and Local Government Affairs


The Evolution of Local Arts Grantmaking: Addressing Shifting Demographics - Equity and Access? (January 30, 2013)
Are you thinking about shifting demographics as you plan your grantmaking? Learn about ways to reshape and refocus your grantmaking in this new majority/minority population.


A Look at the Future of Dynamic Pricing (February 4, 2013)
Presented by: Steven Roth, President, The Pricing Institute, Boston, Massachusetts; Jenifer Thomas, Consultant, The Pricing Institute.


New Responses to Old Complaints: Addressing Changing Customer Expectations Using New and Old Technologies (February 12, 2013)
Presented by: Joseph Yoshitomi, Marketing Director, Geffen Playhouse


The Evolution of Local Arts Grantmaking: Technology, Systems, and Capturing Data. (February 20, 2013)
There are many new and exciting grantmaking technology innovations to help streamline the grantmaking process as well as data collection. What are the latest and greatest and how to assess these. What's right for your organization? How are you using the data once it is collected?


Business Speak- Can We Talk? (February 21, 2013)
Partnering with the business community no longer means just asking for money. Learn how to effectively talk to business leaders, marketing departments, human resource personnel and other decision makers within the business environment about how to develop mutually beneficial projects.


The Evolution of Local Arts Grantmaking : Leveraging Investments in Creativity – What’s Next? (March 20, 2013)
Leveraging Investments in Creativity (LINC) was launched in 2003 as a 10-year national initiative to improve support systems for American artists. By design, the program sunsets this year. Hear from current LINC grantees about best practices and innovations in local artists support.


EVALUATION IN ACTION! Linking Your Work to Outcomes (March 28, 2013)
While arts practitioners may never conduct scientific-level evaluations, most do want to understand the links between program activities and outcomes in order to tell powerful stories of impact. Learn some ways that you can connect the dots between arts endeavors and social outcomes through the experiences of Art At Work (AAW), a program in the City of Portland, ME with the ambitious goal of improving municipal government through strategic arts projects with municipal employees, elected officials, and local artists. Art At Work's evaluation story is grounded in the need to make the case for the value of arts toward improving municipal government at a systemic level, including outcomes related to behavior, attitudes, and policy change. This webinar will help you understand: how to develop an evaluation plan based on indicators of importance to different stakeholders, how to organize and make use of multiple sources and types of data; and how to gather key informants' and direct participants' perspectives to help substantiate links between your creative efforts and outcomes.

Presented by: M. Christine Dwyer, RMC Research; Marty Pottenger, Art At Work


EVALUATION IN ACTION! Credible Qualitative Design & Analysis (April 18, 2013)
Anecdotes and qualitative evidence are critical to communicating the transformative effects of arts and culture and giving a full sense of impact of arts for change work. Learn how to collect and analyze qualitative data that's credible. Qualitative information is important for indicating changes in awareness, attitudes, the content and tenor of public dialogue, and in describing the role, nature, and efficacy of aesthetic activity. But it is often considered "soft" evidence. Through multiple evaluation stories by arts practitioners that touch on ethnographic and other qualitative approaches, this webinar illuminates principles to support systematic planning for, and collection and analysis of qualitative data so that findings hold water. You'll learn how to select and prepare credible evaluators and/or observers, methods to summarize and analyze qualitative data such as interview and focus group documentation, dialogue and meeting notes, and dialogues; and how to combine qualitative and quantitative information to communicate concise and compelling results.

Presented By: M. Christine Dwyer, RMC Research and Amy Kitchener, Executive Director Alliance for California Traditional Arts


Business Speak - Can we talk? Strategies on How to Build and Fund Successful Volunteer Programs (April 25, 2013)
Businesses often promote volunteerism as one of the key elements of employee engagement and arts organizations are looking for ways to increase involvement with skilled volunteers. Learn practical strategies on how to build and fund a successful volunteer program in your community.

Presented by: Eileen Cunnife, Director of Business Volunteers for the Arts and Business on Board, Arts & Business Council of Philadelphia (Moderator); Susan Myers, Associate Director, Business for Culture and the Arts; Megan Low, Director of Services, Arts & Business Council of Greater Boston.


Understanding Cultural, Arts, and Entertainment Districts (May 1, 2013)
This webinar is an overview of Arts, Culture, and Entertainment Districts and the different types and communities they serve. You will learn about ways in which each of these District types have helped become a tool for economic development and revitalization.


EVALUATION IN ACTION! Meaningful Numbers! (May 23, 2013)
Sometimes numbers convey meaning better than words. Learn what you can and should quantify! Numbers have meaning when they relate to a clear theory of action and when they can be compared to something else. This webinar features the story of Detroit's Mosaic Youth Theatre and a study by the University of Michigan that assessed the effects of Mosaic's model for positive youth development, including individual and social outcomes such as community involvement and increased social capital. Drawing on Mosaic's experience as well as others, you will learn about selecting a sample for data collection, constructing credible surveys related to attitude change, making comparative analyses, and what constitute credible response rates. You'll also get tips on what to do if numbers are small and see examples of compelling data visualization.

Presented by: M. Christine Dwyer, RMC Research and Rick Sperling, Mosaic Youth Theatre and Lorraine Gutierrez, University of Michigan


EVALUATION IN ACTION! Understanding Long-term & Cumulative Effects (June 27, 2013)
What difference can 150 artists' projects make for businesses and neighborhoods during a big community disruption? And, how can we identify, substantiate and illuminate that value? This webinar offers strategies to gauge cumulative and longer-term social effects of creative work. Learn ways to track and report the impact of small and multiple projects that add up to real change. Laura Zabel will share how conscientious documentation, media tracking and analysis and network mapping are helping to measure impact and tell the story of Springboard for the Arts' Irrigate initiative along a light rail construction corridor. With some grounding in evaluative thinking and theory, learn how these and other approaches can help capture impact over time. We'll also look back at the Dance Exchange's Shipyard Project in Portsmouth, NH to see how creative work can create conditions that make other outcomes possible. What does looking back after three, five or 15 years teach us about tracking project outcomes now?

Presented by: M. Christine Dwyer, RMC Research; Laura Zabel, Springboard for the Arts


MAP-21: Opportunities for the Arts and Transportation (July 9, 2013)
In this webinar we will hear from art and transportation experts who will review current MAP-21 legislation outlining transportation enhancement funding. Presenters will cover a range of project types that serve as models for implementation in your community.

Presented by: Michael Killoren, Director, Local Arts Agencies / Challenge America Fast-Track, National Endowment for the Arts; Lilly Shoup, Policy Analyst, US Department of Transportation, Office of the Secretary; Narric Rome, Senior Director of Federal Affairs, Americans for the Arts; Wendy Feuer, Assistant Commissioner for Urban Design, New York City Department of Transportation


Business Speak-Can we talk? Trends in Business Support for the Arts (July 18, 2013)
Learn trends in business support for the arts from our newly released 2013 BCA Triennial Survey of Business Support for the Arts. This study explores how and why small, midsize and large businesses partner with the arts. Experts in corporate giving will discuss how these trends fit into the current landscape and how you can leverage this information.

Presented by: Mark Shugoll, Chief Executive Officer, Shugoll Research; Michael Stroik, Senior Research Analyst, Research and Measurement, CECP

Moderator: Maud Lyon, Executive Director CultureSource


Blueprint for Public Art and Placemaking: An Introduction to Developing Creative Communities through Art (August 1, 2013)
What is creative placemaking? What is public art? How do the two combined create vibrant public spaces that are engaging, often interactive and transform communities? This webinar will provide an introduction to developing enduring, creative places that incorporate retail, street life, and both temporary and permanent public art for all to enjoy. We will discuss the lesson plans of each webinar in the series and the resources and tools participants will learn and apply to creative placemaking and public art projects in their communities. Barbara Goldstein, Principal of Barbara Goldstein & Associates, Creative Placemaking and Public Art Planning and author of Public Art by the Book will lead the webinar series and discussions that will also include guest presenters whose pioneering work has transformed parts of their communities. This is an essential webinar series for people who are tackling the issues of reinforcing and rebuilding communities to accommodate and activate the new creative economy.

Presented by: Barbara Goldstein, Principal, Barbara Goldstein & Associates; Brett Cook, Artist, Oakland, CA; Greg Peckham, Managing Director, LAND Studio, Cleveland, OH; Liesel Fenner, Public Art Program Manager, Americans for the Arts


An Introduction to the Engagement Spectrum (August 27, 2013)
Take a closer look at participation conditions and behaviors to consider when developing audience engagement programming. Artist and engagement strategist Rachel Grossman will review categories of participant-types, environmental factors, and communication tools, and share examples of tactics and activities with multiple points of entry for a range of audience members. This webinar will also provide insight into drawing connecting threads from your artistic programming to your marketing and advertising.

Presented by: Rachel Grossman, Ring Leader, dog&pony dc


Are you Prepared? Emergency Preparedness (September 4, 2013)
None of us want to believe that "it" could happen to our arts organization - our passion, our labor of love, our career, and our future. Reality happens. Whether "it" is a hurricane, technology failure, scandal, fire or flood, accident or crime, pandemic, tornado, or physical infrastructure failure, crises can and do occur, which is why preparedness is key to sustainability. As we face constant natural and made disasters, do you have a plan? Is your data safe? Join us as we learn about how local arts agencies are preparing for disasters? What you need to know.

Presenters: Mary Eileen Fouratt, Executive Director, Monmouth Country Arts Council (MCAC), Red Bank, NJ; Mollie Quinlan-Hayes, Deputy Director and Accessibility Coordinator, South Arts, Atlanta, GA


Public Art and Placemaking Session One: What do we want to do? (September 12, 2013)
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Business Speak-Can we talk? Meet the Real Shakespeare of Litigation (September 19, 2013)
The real Shakespeares of Litigation, Coltranes of Chemistry and Picassos of Accounting will discuss how arts education, arts programs at the workplace and their own participation in an art form have enhanced their work. Learn from business people in different industries about how partnerships with the arts makes business sense.

Panelists: Michael Stolberg, Lawing Financial; Patrice Tanaka, Co-Chair, Chief Creative Officer at CRT/tanaka; Donald Brinkman, manager of external programs in digital humanities, digital heritage and games for learning at Microsoft Research.

Moderator: Kelly Pollock, Executive Director, COCA


Embracing Business Unusual: Developing Innovative Responses to Audience Engagement Challenges (September 25, 2013)
Explore and learn from arts organizations that have experimented with innovative approaches to audience engagement, including participatory programming, contests, and crowdsourcing. Hear from Karina Mangu-Ward, Director of Activating Innovation at EmcArts, Mike Murawski Director of Education and Public Programs at the Portland Art Museum, and a finalist from the 2013 ArtsFwd Business Unusual Challenge about how to let go of old assumptions and adapt to the challenges of our new era. This webinar will transfer knowledge on innovation as a new organizational discipline and essential tools for developing effective new audience engagement strategies. Participants will be encouraged to make connections to their work and leave inspired to spearhead bold adaptations at their own organizations.

Presented by: Karina Mangu-Ward, Director of Activating Innovation, EmcArts; Mike Murawski Director of Education and Public Programs, Portland Art Museum; Dale Albright, Director of Field Services, Theatre Bay Area


Public Art and Placemaking Session Two: Project Partnerships, Policy and Funding (September 26, 2013)
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Be the Change You Want to See in Your Arts Organization: Reaching Diverse Audiences (October 8, 2013)
Presented by: Adam Thurman, Director of Marketing & Communications, Court Theatre at the University of Chicago, Chicago, Illinois.


Public Art and Placemaking Session Three: Project Management A-Z (October 10, 2013)
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The Basics of Local Arts Management: Planning (October 16, 2013)
What's the best planning approach for your organization? How do you know what type of planning you need? During this webinar you will learn about the different types of plans including: Strategic, Financial, Program, Cultural, and Operational and ways to determine which one is right for your organization.

Presented by: Craig Dreeszen, Dreeszen and Associates, Florence, MA


Advancing Arts Education through an Expanded School Day (October 18, 2013)
Advancing Arts Education through an Expanded School Day: Lessons from Five Schools presents case studies of five schools utilizing the longer student and teacher days to prioritize time for arts education as they work to improve overall academic instruction and focus on individual student achievement. Join our panelists to learn more about the report, the work happening in these five schools, and how your community can implement the lessons learned from schools using an expanded day.

Presented by: Kristen Engebretsen, Arts Education Program Manager, Americans for the Arts; David Farbman, Co-Author, Advancing Arts Education through an Expanded School Day; Sherman Cowan, Teacher, Clarence Edwards Middle School; Stephanie Edmeade, Director of Expanded Learning Time, Clarence Edwards Middle School


Planning and Creating Successful Cultural, Arts, and Entertainment Districts (October 24, 2013)
Do you have an area in which you want to create a District? What are the planning steps needed to move you forward? During this webinar you will also hear from experts on how they planned and developed successful and thriving Districts.

Presented by: Adele Fleet Bacow, President, Community Partners Consultants


The Basics of Local Arts Management: Board Development (November 6, 2013)
How can you create a more dynamic and effective board in the local arts field? During this webinar you will learn successful techniques to align the priorities of the organization with the community's leadership and talent and how to strengthen board members' role as an executive leader in their organization and community.


Public Art and Placemaking Session Four: Getting into the Weeds (November 7, 2013)
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Public Art and Placemaking Session Five: Marketing and Social Media Strategies (November 20, 2013)
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2013 BCA 10 Case Studies (November 21, 2013)
Each year the BCA 10 honors ten businesses that have been exceptional partners with the arts. These companies set the standard of excellence and serve as role models for other businesses to follow. Hear directly from 2013 honorees about why they partner with the arts and learn how to create successful partnerships with the businesses in your community.

Americans for the Arts thanks Aetna for its generous support of this program.


What’s Happening with STEAM: A Discussion with Diverse Sectors (December 2, 2013)
In coordination with the U.S. House of Representatives' STEAM Caucus co-chaired by Reps. Aaron Schock (R-IL) and Suzanne Bonamici (D-OR), Americans for the Arts will bring together STEAM leaders in diverse sectors, including academic, industry, government, and education fields to discuss briefly their work with STEAM and respond to a moderated question to build a conversation and showcase STEAM as a movement the public can join.

Presenters: John Maeda, President, Rhode Island School of Design; Janis Hill, Principal, Quatama Elementary School, Hillsboro, Oregon; Amy Rasmussen, Executive Director, Chicago Arts Partnerships in Education (CAPE); Kevin Murray, Program Manager, School of Theater, George Mason University College of Visual and Performing Arts.


The Basics of Local Arts Management: Fundraising (December 4, 2013)
This webinar will discuss current trends in philanthropy and new ideas for developing resources for your organization. Resource development can come in the form of new partnerships, strategic alliances, or utilizing what you are already doing to better leverage revenue dollars. We will explore best practices in partnership, opportunities, and challenges. Fundraising is rapidly changing however there are still some must do steps for any successful fundraising activity. Learn the basics first.


Public Art and Placemaking Session Six: Post-Ribbon Cutting Success and Final Q&A (December 5, 2013)
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New Session Name (December 10, 2013)
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Choosing Marketing Outlets that are Right for You and Letting Everything Else Go (January 29, 2014)
Between e-mail marketing, direct mail, a plethora of social media platforms, and buzz marketing aka "word-of-mouth," marketing, how do you understand what's working and what's not? First, you need to have a good understanding on the no-nonsense approach to the ROI, or Return on Investment of your marketing techniques:

With this simple and powerful tool, not only will you be able to understand what's working and what's not in your marketing efforts, but you will be able to prove the value of your efforts. In this webinar, we will discuss the latest marketing outlets and how arts organizations are using them successfully. Then, we will introduce the key concepts of marketing ROI, basic calculations and metrics, and help you initiate a marketing measurement plan.


Inside the NEA: A Look at 2014 local arts agency funding trends and opportunities (February 5, 2014)
Join us as we welcome staff from the National Endowment for the Arts (NEA) Local Arts Agencies / Challenge America Fast-Track programs who discuss local arts agency funding trends and opportunities at the NEA. We will also discuss the upcoming local arts agency census that Americans for the Arts will be conducting in collaboration with the NEA. Learn about this comprehensive survey designed to benchmark the financial health and programmatic trends of the richly varied, highly diverse, and extremely important work of the nation's 5,000 LAAs and the communities they serve.


Diversity in Arts Administration: 15 years of the Emerging Leaders & Multicultural Arts Management Internship programs (February 19, 2014)
Demographic shifts have created urgency for diversifying the arts management field, but why should diversity be a concern for arts nonprofits? How can diversity strengthen and improve an organization? What are the challenges and opportunities that diversity provides? How can management, professional networks, and staff development better address diversity? And how are these programs developed and sustained? Organizational changes encourage recalibrating an arts organizations' business model. But do arts managers need to represent the community in order to serve it successfully? Join us in a conversation about the development, structure, and key takeaways from the Emerging Leaders and Multicultural Arts Management Internship programs, which have both enriched arts management by spotlighting new voices and positioning top talent within arts organizations.


Economic Development and Art in Rural Communities (February 26, 2014)
This is the first in a series of three webinars in our "Community Development in Rural Communities" series held on concurrent days in one week. To register for the entire series please visit the series registration page. 

Do you need some new tools in your chest to help with economic development in your community? What are ways that small and rural communities are using the arts to help economic stability and growth in their communities? Learn some new ways to talk about the arts and the economy. Hear from communities about some of the successful economic development strategies they have used like artists relocation, cultural districts, historic tax credits, etc.

Presented by: Randy Cohen, VP of Research for Americans for the Arts


Placemaking in Rural Communities (February 28, 2014)
This is the third and final webinar in a series of three webinars in our "Community Development in Rural Communities" series held on concurrent days in one week. To register for the entire series please visit the series registration page.

What is placemaking? What are some ways that rural communities are using the arts to animate spaces, create more economic opportunities, and bring diverse people together. Learn about ways communities are using placemaking tools and resources for their community.

Presented by: Cynthia Nikitin Sr. Vice President Project for Public Spaces and Director of the Citizens' Institute on Rural Design and Jen Coates, Ridgway Town Manager for Ridgway, Colorado


Building Arts Marketing Skills for Independent Artists (March 19, 2014)
This unique webinar specifically designed for independent artists focuses on essential questions about the marketplace: How do you find new buyers? Have you clearly identified your target market? What emerging or new markets might you explore? How do you position yourself to stand out among the various arts and non-arts choices your potential customers face?

Join us as we delve into marketing strategies designed to help artists position themselves and their art for greater success, however you personally define that. Don't miss the chance to address marketing initiatives that will encourage new strategies and tactics for increased market presence, resulting in career advancement and increased revenue.

Presented by: Deborah Obalil, Executive Director of Association of Independent Colleges of Art and Design, Providence, RI


Evaluation in Action! Assessing Social Impact: Practical Insights from Tucson (April 2, 2014)
What has the Tucson Pima Arts Council (TPAC) learned through four studies and three reports on its PLACE Initiative? Nationally recognized, PLACE (People, Land, Arts, Culture, and Engagement), has supported individuals and organizations who implement arts-based civic engagement projects that address critical community issues in the southwest. Learn about what kind of framework cultural workers are creating to assess work that engages community constituents as essential collaborators, and "place makers", not solely as audience members.

Presented by: Leia Maahs, Grants and Community Cultural Development Manager, Tucson Pima Arts Council; Roberto Bedoya, Executive Director, Tucson Pima Arts Council; Maria Rosario Jackson, Research Advisor; Dr. James Roebuck. Co-Director of ERAD, University of Arizona


Accumulation + Action: Public Art Collection Management 2 (April 8, 2014)
When and Where: Maintenance, Money and Expectations

Collection health is a product of funding, staffing, policy and commitment. Size and location matters. This session will explore collection triage, long term care, and explore solutions to fund regional collection care and maintain sanity..


Engaging Business Advocates (April 23, 2014)
Engaging your community's business and philanthropic leaders as arts advocates and advisors is a goal many arts organizations aspire to but don't always accomplish. Learn by example through two case studies, which will give you the building blocks to engage business and community leaders outside of the funding realm through practical (and successful) examples from local communities around the country.


Evaluation in Action! Collecting Evidence of Outcomes and Impact (May 7, 2014)
To capture what you need to know, you need to know what to look for! Indicators are evidence of specific changes that can be seen, heard or read to show progress on or demonstrate that an outcome is being met. and identifying practical data collection methods for creative change projects.


Board Building 101 (May 21, 2014)
Board Training Week kicks off with the basics: Board Building 101 brings practical tips and advice from Kristen Romans, Director of Programs, Board Services & Training at the Arts & Business Council of Chicago.


Assessing Your Board (May 22, 2014)
This is second webinar in a series of three short "Board Training Week" webinars held on concurrent days in one week. To register for the entire series please visit the series registration page.How can you create a more dynamic and effective board/commission? Join us for our Board Training Webinar Week. These 45 minute webinars will feature ways to attract and keep young and diverse board members, how to draw board members from the business community and new board evaluation measurements.


On-Boarding Young and Diverse Board Members and then Engaging Them (May 23, 2014)
This is third and final webinar in a series of three short "Board Training Week" webinars held on concurrent days in one week. To register for the entire series please visit the series registration page.
How can you create a more dynamic and effective board/commission? Join us for our Board Training Webinar Week. These 45 minute webinars will feature ways to attract and keep young and diverse board members, how to draw board members from the business community and new board evaluation measurements.


Evaluation in Action! Art-Based Evaluation Methods (May 28, 2014)
Don't leave your creativity at the evaluation door. Story, poetry, mapping, movement... these and more creative expressions are the work of art but can also elicit information and data useful to assessment and evaluation. This webinar looks at ways to integrate creativity and art making into all stages of evaluation process, from being a method of data collection to a means for sharing findings that make intangible outcomes visible and meaningful.


Public Art/Street Art (July 2, 2014)
Why has street art has become more socially accepted? How has it developed into coordinated public art programs?


Engaging Audiences in the Mobile Space (July 9, 2014)
In this webinar, you will hear how organizations have used mobile in innovative (and in some cases, free!) ways.


Arts pARTnerships Where You Don't Expect It (July 23, 2014)
The arts have always had the power to excite people, but how can we tap into the arena of avid sports spectators to increase that energy even more?


Act Globally--Thrive Locally (August 6, 2014)
Learn how local arts agencies and their partners are working creatively across borders to build bridges internationally while serving their communities locally.


Placemaking and Cultural Districts Webinar 1 of 3 (September 10, 2014)
This webinar will highlight how cultural districts are used as creative community building and placemaking tools.


Placemaking and Cultural Districts Webinar 2 of 3 (September 11, 2014)
This webinar will focus on a new report commissioned by Naturally Occurring Cultural Districts New York (NOCD-NY) Innovative Cultural Uses of Urban Space: A Profile Series.


Placemaking and Cultural Districts Webinar 3 of 3 (September 12, 2014)
This webinar will explore the Cultural Trail in Indianapolis.


Arts Education: A Shared Responsibility (September 17, 2014)
Is our goal to advocate for arts education that is only or primarily taught by certified educators? Or, is a mix of instruction by arts specialists, teaching artists, and general classroom teachers truly best?


Arts Across the Military Continuum: Strategies for Developing Strong Partnerships and Successful Programs (October 22, 2014)
Cultural programming and creative therapies for service members, veterans and their families are thriving in communities across the country.


Corporate Social Responsibility and the Arts (October 29, 2014)
How do corporations support and view arts and culture as strategies to help achieve corporate social responsibility goals?


ArtsEd Navigator: 5 easy ways to support arts education locally (November 12, 2014)
Join this webinar for an overview of the ArtsEd navigator series, to see some highlights from the e-books, and get some tips on how to utilize the e-books to more effectively make the case for arts education..



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